Rafal Brzoska: e-commerce solutions in the new era of the postal world
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Transcript of Rafal Brzoska: e-commerce solutions in the new era of the postal world
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e-commerce solutions in the
new era of the postal world
Rafał Brzoska
CEO
InPost
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Company overview
Latest trends in the industry
easyPack 24/7
Facebook commerce and mobile commerce
Agenda
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Listening to customers’ needs and
observing market trends
Distribution of
unaddressed mail market leader in
distribution for supermarket
chains
Postal services
largest alternative postal
operator in Poland
Financial and insurance
services
Offer for businesses and
individuals
Distribution of UDM in
Ukraine Services in over 300cities
Automated parcel
terminals
Sending and collecting
parcels 24/ 7
Logistics services
logistics support to Group’s
subsidiaries
MVNO operator
Services for Carrefour Mova
and new service Freem
launched in Autumn 2010
InFlavo
Internet shops on
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Listed on the Warsaw Stock Exchange
The largest private postal group
in Poland
World Mail Awards winner
Growth (2010),
Innovation (2011)
e-comerce (2011)
Business culture and Performance
reflected in earnings and recognised by
investors
InPost – wavemaker from Poland
2011
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Integer.pl – financial results
Results (in
thousand EUR) 2005 2006 2007 2008 2009 2010 H1 2011
Net sales 7252 10307 14299 21854 32194 46625 26599
Operating costs 6725 9904 13557 20956 29887 42950 24308
EBIT 530 420 813 1958 3040 4836 3241
Net profit 442 365 633 1492 2355 3802 2663
Source: own data. Currency exchange from 13.09.11 – 1 PLN = 0,230175 EUR
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Source: Business Insider and UPU
Mail is no longer the main means
of correspondence
438.5 Billion physical
107 trillion
emails
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„If I had to guess, social commerce is the next to
blow up” – Marc Zuckerberg, CEO of Facebook
E-commerce Facebook
commerce
Mobile
commerce
MVNO – free access
to internet via phone easyPack 24/7 E-shops on
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19% growth of e-commerce per year
680.6 billion $ – 2011
1400 billion $ - 2014
Over 80% of
population in Europe
have shopped online
Source: Invesp & My Coupons Codes
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420 machines in Poland
Self-service pick-up points for
collecting and sending parcels
SMS / email notification about the
parcel in the machine
User and producer of the machines
Machines already contracted to 9
countries: Estonia, Cyprus, Czech
Republic Lithuania, Latvia, Russia,
Slovakia, Spain, Ukraine
Size Number
of boxes
Max dimensions
(in cm)
Size A 32 8 x 38 x 64 cm
Size B 32 19 x 38 x 64 cm
Size C 12 41 x 38 x 64 cm
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How it works
Additional functions of easyPack by InPost:
Credit card/cash acceptors
Returns based on barcodes
Sending of parcels directly from terminal
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What we achieved in 2 years 420 machines in over 100 cities in Poland
8 countries contracted in 2011 … more to
come
Over 500 active e-retailers
New segments – MLM, return logistcs etc
Customer database:
>200.000 fans on Facebook
>300.000 customers used the service
(registered and non-registered users)
61% clients used easyPack 24/7 again
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Second largest
network globally
18 000 easyPack by 2016
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easyPack operating markets usage data
74% prefer easyPack vs
courier delivery
51% parcels collected
within 6 hours
17 sec average time
needed to pick up a
parcel
Source: CATI research 1Q 2011 Polish market, research sample 600 buyers, & own data
37.45% - collection between 18:00 – 8:00
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56% growth of easyPack deliveries
Paatal.pl customers soft roll out
56% growth of easyPack delivery after the
promotion (lack of materials for analysis before
the promotion- new shop)
During action percentage easyPack relative to
other delivery option is 18% and after action 23%.
Communication channels:
On-line activities: banners + subpage
E-mailings
Posts and graphics on facebook.com/paczkomaty
E-mailing statistics:
Database 97 463
Unique opens 18 499 – 18%
Unique click 274 – 0,2 %
Results:
over 127 participants received a special gift-
product
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„Last mile” costs cut by 80%
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We do have clients and we ……………
make profit on it
The world’s most chosen vendor in 2010
26-month Return on
Investment
4-month Time to market
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440.000 Groupons of GAP worth 11
million USD in one day of August 2011
750 million FB users
250 million user FB
via mobile device
50% of them use FB
every day
Source: Facebook stats, Spinback
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InFlavo – new sales channel via Facebook
InFlavo - Facebook application
which allows companies and
individuals to sell their
products through via Facebook
Integrated with payments and
delivery options
easyPack 24/7 as a major
delivery channel
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8.5% of total e-commerce to be made
via mobile in 2015
1.2 billion USD – 2009
119 billion USD – 2015
M-commerce
m-commerce
m-ticketing
m-coupons
Source: Microsoft Tag
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FreeM – new MNVO with targeted ADs
Pick up the WWW Advertisement Start Landing Page
Free surfing After 300 kB or after 30 minutes
next advertisement … and free surfing again
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Results based on „free minutes for shopping”
model and view 2 surf advertising
15% bigger market basket when using „free
minutes for shopping” comparing to the
average base
10% - increase for selected products in
targeted marketing promotions
over 100% higher rate of viewing mobile ads
using view2surf technology
a satisfaction rate for full-screen mobile ads
is high.
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Using social media to interact with customers
Interaction with fans
Acquiring new customers
Education about services
Promotion with e-retailers
Feedback from customers
Channels: Facebook, Twitter,
YouTube, SlideShare, LinkedIn etc
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81% conversion rate The best member get member concept in social media
InPost LOVE
Sending „Love letter” using hybrid mail
linked with Facebook
Pick up a friend to give a present
Friends to choose easyPack 24/7 for
collecting their present
12.000 new users
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Thank you for your attention
visit our stand no 4073
Rafał Brzoska
CEO