Radisson Blu Hotel, Rome · CREAX head of Design DELHAIZE GROUP Design Director DR IRENA ERIS head...

Registration Fax +34 91 535 9804 Phone +34 91 535 7087 Email [email protected]

Michael NieuwesteegManaging Director

Nicolas BouchéPackaging Director

An international executive summit with leading speakers including:

Key topics this year include:

Generating consumer engagement with interactive •

and smart packaging

Capitalising on consumer insights to drive innovation •

in design

Packaging perspectives for the 4.0 industry •

Enhancing a positive emotional appeal with cognitive •

science applied to packaging

Integrating packaging sustainability into the business •

innovation strategy

Digital moment of truth: Designing packaging for •

e-commerce

In an ongoing battle for attention on physical and online shelves, packaging design is one of the most important elements in a successful product launch.

Over the last few years the role of packaging has grown from a simple protection function towards becoming the central element of the buying experience and the strategic point of brand’s marketing strategy.

For the past 13 years, E.N.G. has created the platform that combines the key elements of creative design, brand management as well as material and innovation strategy.

Through the best mix of case studies, strategic insights, theme tracks and interactive workshop, you will walk away with tools and inspiration to design packages that connect to your consumers and deliver bottom line results.

Kim Houchens Director of WW Packaging (CPEX), Sustainability

Krista Webb CarneyHead of Design Western Europe BU

Crystal sponsors

Jessica FelbyGlobal Design Director

Julian Gruzelier Associate Design Director,Hair Care

15 - 16 March 2017Radisson Blu Hotel, Rome

1 3 t h a n n u a l

Michele AmigoniGlobal Packaging Director

Peter JobsePackaging Development Manager

Emily Boniface Senior Designer

Marianne Rosner KlimchukProfessor & Associate Chair,Packaging Design Department

Ronnie KinoshitaCreative Lead / Senior Art Director

Silver sponsor

Anne AlcoloumbréOpen Innovation Packaging Director

Bronze sponsor Gold sponsor Design agency partner

Małgorzata Pawlik - LeniarskaPresident

Paolo BavajHead of New Business Development

Brent NelsonSenior Manager of WW Packaging (CPEX),

13:15 Networking lunch

14:30 Panel discussion

Innovation in practice: Discovering new ideas for next-generation productsthis panel discussion will analyse distinct approaches taken by leading brands to promote innovation. Some of the key issues to be discussed will include:Implementing an innovation culture with creative thinking 3Open innovation in packaging: Developing new growth 3opportunities by capitalizing on creative collaboration and external technologyFinding inspiration in uncommon sources 3Facilitating cooperation among internal designers, external 3partners and selected key customers Nicolas Bouché, Packaging DirectorDecatHloNKrista Webb Carney, Head of Design Western Europe BUcoca-colaAnne Alcoloumbré, Open Innovation Packaging Directorl’oRéal

15:30 Partner presentation

Innovations of flexible packaging Irina Mirochnik, President IMMeR GRoup

15:45 Strategic insight

16:15 Networking coffee break

16:45 Interactive workshop

Redesigning packages from our audience using the latest technologies and trendsas in previous years attendees will bring examples of their packaging to share and in this exercise we will break into groups to examine a selection and brainstorm new possibilities for the package. this year we will focus on altering the packages to capitalise on some of the following trends:

Personalisation 3Interactivity 3Smart Package 3Sustainability 3usability 3Packaging for e-commerce 3

Małgorzata Pawlik - Leniarska, PresidenteuRopeaN pacKaGING DeSIGN aSSocIatIoN

17:45 Short remarks from the dinner sponsorRichard Oden, End User ManagerBIlleRuDKoRSNÄS

17:50 closing remarks from the chairperson

19:30 Networking dinner sponsored by

08:15 Registration and welcome coffee

08:45 opening remarks from e.N.G. and the chairperson


Re-inventing and re-framing the future to create impact in storeanalysing core insights to drive segmentation within package 3designutilisng context to better target consumer needs & behavior 3Inspiring shoppers to ‘ShOP’ again – main aisle strategies 3Krista Webb Carney, Head of Design Western Europe BUcoca-cola


let your packaging shine – regardless if it’s on the store or digital shelftrends in the ongoing battle for attention and consistency on 3 both physical and online shelvesCapitalizing on key packaging design to ensure a successful 3product launchhow to integrate marketing and packaging assets 3Paola Demartini Account Executive - Brand OwnerseSKo-GRapHIcS


Digital moment of truth: Designing packagingfor e-commerceunderstanding e-Commerce and the branding shift that is 3driving a different first moment of truth for customersthe journey of a package through online fulfillment 3Designing packaging for e-Commerce that reduces waste, 3minimizes damage and delights customersKim Houchens, Director of WW Packaging (CPEX), SustainabilityBrent Nelson, Senior Manager of WW Packaging (CPEX), Sustainability aMaZoN



Integrating packaging sustainability into the business innovation strategyProduct and packaging development: One single process to 3deliver sustainable solutions and setting food waste reduction as a targetIncreasing packaging recycling qualities while maintaining the 3best quality of the product Cost vs. price: Sustainable packaging and business reality 3Michele Amigoni, Global Packaging Director BaRIlla

12:30 Case study

Internet of packaging: Smart packaging on themarketIncreasing security, ability for re-purchasing and opportunity for 3tailored marketing messages through intelligent packagingapplying sensor technology to improve packaging safety 3features in the logistic chain and enable packages to communicate with the consumerIncreasing security, facilitating traceability and reducing costs 3with smart packaging technologies, such as RFID and nFCBuilding a suitable and strong ecosystem and reporting the 3pilot approach and first resultsPaolo Bavaj, Head of New Business DevelopmentHeNKel

to register fax registration form to +34 91 535 9804 or email to [email protected] - For more information +34 91 535 7087 or visit www.engevents.com

E.N.G.’s Packaging Design & Innovation Summit - Day One: Wednesday 15 March 2017

13:00 Networking lunch


cognitive science applied to packagingSharing key principles of cognitive science applied to 3packaging the importance of art principles to drive action, purchase 3Designing packaging for the “busy” mind to enhance a 3positive emotional appeal and stand out on the shelfJulian Gruzelier, Associate Design Director, Hair CarepRocteR & GaMBle

15:00 Case study

SaFeBoX: Breakthrough Infant Milk packaging innovation - a holistic approach (Quality, consumer, environment)holistic packaging development: Desirability, feasibility 3and sustainability considerationsthe journey of consumer centric packaging development 3Packaging eco-design as the foundation for sustainable 3developmentthe outcome: analysing Safebox’s main features and 3benefitsPeter Jobse, Packaging Development Manager DaNoNe


16:15 Case study

Fostering an entrepreneurial spirit in packaging innovationBuilding the right environment for innovation and creative 3thinkingIdentifying key ways to speed up the innovation process 3and optimize results Benefiting from lean approach to innovation 3Emily Boniface, Senior DesignerNeStlé

16:45 university spotlight

championing packaging design industry – university partnerships Creating collaborative and mutually beneficial engagement 3opportunities Managing expectations by defining the relationship 3between partners and the anticipated outcome utilizing industry partners’ expertise and resources to 3create an optimal learning environmentMarianne Rosner Klimchuk, Professor & Associate Chair, Packaging Design Department FaSHIoN INStItute oF tecHNoloGY, State uNIVeRSItY oF NeW YoRK

17:15 closing remarks from the chairperson and e.N.G.

close of conference

08:15 Registration and welcome coffee

08:45 opening remarks from e.N.G. and the chairperson


packaging perspectives for the 4.0 industryEvolution or revolution: analysing key technologies, skills 3and players in the digital arena Physical or digital: Considering customers’ experience, 3packaging functionalities and uniquenessCost or Value: Evaluating economic, environmental and 3social impact, as well as aspects of safety and educationNicolas Bouché, Packaging DirectorDecatHloN


Sustainable innovation in packagingVincent Adnet, Key Success fActorChristophe Roucher, Development Director IconepIXelIS


old is the new ‘new’: leveraging your heritage to give purpose and relevance to today’s brandusing brand heritage to generate new, modern designs 3understanding how to stay relevant with your brand and 3add substance to style to create new packaging designapplying new technology and digital media to bring heritage 3to life with new designs Jessica Felby, Global Design DirectorcaRlSBeRG


11:30 Overview lecture and panel debate

Fighting food waste via innovative packaging designthis panel debate will examine different approaches to reducing food waste by new, innovative packaging design. Some of the key topics to be discussed include:Reducing food waste by refining the following areas: pack 3dimensions, on-pack communication and new packaging technologiesaverting over-consumption; stimulating responsible 3consumptionPreventing food loss in the supply chain and at home 3Supporting positive informed decision-making by 3consumers and producersMichael Nieuwesteeg, Managing DirectorNVc NetHeRlaNDS pacKaGINGceNtRe


packaging as part of an integrated communicationShowing that an effective communication starts from a 3good understanding of your consumerDefining your communication strategy using your brand 3and your target groupEmphasising the importance of packaging playing a crucial 3role in an integrated communicationRonnie Kinoshita, Creative Lead/ Senior Art Director pHIlIpS

EnG would like to thank all who have assisted with the research and preparation of this event. In particular the speakers, sponsors and promotional partners who have supported the event through direct contribution. For further information, please refer to our website www.engspain.com

thank you

E.N.G.’s Packaging Design & Innovation summit - Day Two: Thursday 16 March 2017


Attendees at our previous summits include

Testimonials

15 & 16 March 2017 - Radisson Blu Hotel, Rome


I took away good inspiration; cross industry variations as well as important consumer insights

Packaging DesigneruNIleVeR

It was a great 2 day summit with fantastic speakers and networking opportunities that brought together a mixture of international people with different backgrounds. Client Services DirectorBRaND NeW DeSIGN

associate Director Packaging ResearchKRAFT FOODS

Senior Design Manager LOGITECH

Senior Designer MAMAS & PAPAS

Packaging technologist - Food MARKS & SPENCER

Partner NPK DESIGN

head of Beverage Packaging Research & Development PEPSICO INTERNATIONAL

Marketing Director of Creativity and luxury PERNOD RICARD

Co-Founder PETIT POIS CAKES

Creative Director PHILIPS

Global Design DirectorRECKITT BENCKISER GROUP

Global head of Design MARS

Director of Innovation, northern EuropeBACARDI

Strategic DirectorAKTIVA DISSENY

Senior Manager, head of Customer and Channel Insights EMEIaAPPLE

Global Senior Innovation Manager ARLA FOODS

Product Manager MarketingBALL PACKAGING EUROPE

Brand Development ManagerBRITISH AMERICAN TOBACCO

Design Director CARLSBERG GROUP

head of Brand ManagementCOLRUYT

Executive Creative Director COLEY PORTER BELL

Chief Executive OfficerATHENA GRAPHICS

Global head of Design Management BEIERSDORF

Managing DirectorCREAX

head of Design DELHAIZE GROUP

Design Director DR IRENA ERIS

head of Packaging Prevention ECOEMBES

Private label Creative Manager EL CORTE INGLÉS

Graphic Designer ELECTRONIC ARTS

Managing Director, uK ELMWOOD

Design team Manager UNILEVER

head of Sourcing Projects Footwear PUMA

Senior Designer NOKIA

Global Business Development - Brand Management ESKO

art Director FAZER BAKERIES AND CONFECTIONARY

head of Design - nutritionGLAXOSMITHKLINE

International Innovation Director GODIVA

Director Global Packaging Development HENKEL

Creative Director FMCGINTERBRAND

Packaging Innovation Director JTI

Director PATH DESIGNS

Brand ManagerRED BULL

International Packaging Developer SCANDINAVIAN TOBACCO GROUP

Director Packaging Design & DevelopmentSCHWAN-STABILO COSMETICS

Conceptual Designer SIDEL BLOWING & SERVICE

Senior ManagerSONY CORPORATION

Director SONY EUROPE

Packaging Development Manager STRAUSS GROUP

Creative Director & Founder TAXI STUDIO

European Packaging technology ControllerUNITED BISCUITS

E.N.G.’s Packaging Design & Innovation summit - 15 & 16 March 2017


Design Agency Partners Crystal Sponsors

ENG acknowledges the following sponsors:

Gold Sponsor Silver Sponsor Bronze Sponsor

Business Opportunitiesa limited amount of exhibition space is also available at the forum. Sponsorship opportunities covering luncheons, evening receptions and advertising in documentation packs are also available. For further details please contact:Magdalena Galazka, Business Development Manager+34 91 535 [email protected]

To RegisterE-mail: [email protected]: +34 91 535 9804tel: +34 91 535 7087

Who Should Attendthis programme has been researched extensively and convened with the cooperation of senior executives responsible for Packaging Design in a variety of industries. the executives that will realise the greatest benefit through attendance include:

Senior Vice Presidents, Vice Presidents, Heads, Directors and Managers of:

Packaging / Packaging design 3

Design / Graphic design 3

Design management 3

Packaging Innovation / technology / Development 3

Sustainable packaging 3

Creative 3

Brand / Brand design 3

Marketing 3

15 & 16 March 2017 - Radisson Blu Hotel, Rome

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Conference Fee 2 Day Fee

Documentation only

*Groups of 3 or more booking on the same day will receive an additional 10% discount. to qualify for this discount, these conditions apply:

all delegates to be registered on the same form(s), at the same time. 3Delegates must be from the same company 3

Discounts are not reimbursed for previously purchased tickets. Prices include the conference documentation, lunches, refreshments, the networking dinner reception and service charge but exclude hotel accommodation. 22% Vat will be charged.

Methods of Payment

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For other payment options please contact E.n.G. at +34 91 535 7087

Payment is required within 5 days. Please quote SP139 as reference.

PACKAGING DESIGN 2017

e 1995.00 + Vat

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e 545.00


confirmation You will receive an email outlining the details two weeks before the event. For any further information please contact the Operations department at E.n.G.

terms & conditions By completing this registration form, I/we (the delegate/s) hereby agree to the following

cancellationsE.n.G. will not be able to mitigate its losses for any less than 50% of each individual delegate registration, even if cancelled within 1 day after booking. Cancellations must be received by mail, fax or email three weeks before the conference. In case of cancellation thereafter the full conference fee is payable. no credit note will be issued if cancellation is received 3 weeks or less prior to an event. Delegate substitutions are welcome at any time prior to the dates of the conference. If for any reason E.n.G. decides to amend or to cancel the conference, E.n.G. is not responsible for any costs and/or damages, such as covering airfare, hotel and/or other costs incurred by delegates. In the event that E.n.G. cancels the conference, E.n.G. reserves the right to provide a credit of an equivalent amount to another conference within the same sector.E.n.G. does not bear responsibility for any conference/programme amendments and/or cancellations, such as speaker cancellation. E.n.G. also reserves the right to change the programme as it sees fit. E.n.G. does not provide refunds due to programme changes and cancellations. E.n.G. reserves the right to refuse at its discretion delegates and companies wishing to attend or register for any of its events.

DataE.n.G. is allowed to pass on your delegate details to other companies who wish to communicate with you. If you do not wish to receive information from other companies, please contact us at [email protected] or +34 91 535 7087.

E.N.G.’s Packaging Design & Innovation summit - 15 & 16 March 2017

Hotel Accommodationa chic, modern hotel, the Radisson Blu Hotel Rome welcomes guests to the bustling city centre, within walking distance of many top attrac-tions. located in the heart of Rome, the Radisson Blu hotel invites guests to discover the historical and cultural treasures of the Eternal City.

the conference fee does not include accommodation rates. upon receipt of your signed registration form you will receive an email with information on how to secure your accommodation at the hotel. Please note that after 12 February 2017 rooms and rates will be subject to availability.

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