“Radio will be a Big Regional play“

Contents

Introduction to Radio Industry

Dominating Players

Ruling Airwaves

What’s Inside

“ Radio as a medium is aimed at the broadest audiences as possible. Anyone with a pair of ears is an audience ”

First Radio Station

Charles Herrold started broadcasting in San Francisco, California in 1909West Coast flagship Radio station of the CBS Radio Network

On December 10, 1959, the station, owned by San Francisco business tycoon Franklin Mieuli,MHz with the KPUP 

Birth of freeform Rock Radio

On February 12, 1967, on-air personality Larry Miller introduced freeform rock

Part of Crosby-Pacific Broadcasting Company

In 1969, both stations were sold by the Crosby-Pacific Broadcasting Company to National Science Network, Inc.,

In Summer 1976, Tom Donahue brought KMET from the famous La Brea Tar Pits on Wilshire .ire Blvd  

History of Indian Radio

Sound broadcasting started in India in 1927 with the proliferation of private radio clubs. The operations of All India Radio began formally in 1936, as a govt. organisation,with clear objectives to inform, educate and entertain the masses. 

Commercial Radio Services in India started in the year 1967 by Vividh Bharti and commercial services with it’s headquarters in Mumbai

Five Regional Centres of All India Radio : Kolkata, Guwahati , Assam , Mumbai and Chennai

Internet Radio

On November 7, 1994, WXYC became the first traditional radio station to announce broadcasting on the Internet.

 WXYC used an FM radio connected to a system at SunSite, later known as Ibiblio, running Cornell's CU-SeeMe software.

In March 1996, Virgin Radio - London, became the first European radio station to broadcast its full program live on the internet

Internet Radio Listeners (India)

Internet Radio Vs No Internet Radio

Radio Stations (Except India)

Growth in Radio Stations(Except India)

Radio Stations (Per Format)

Growth in Radio Stations(India)

Radio Stations (State Wise)

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Dominating Radio Players in India

Ruling Airwaves

Red FM 93.5

The channel is owned by Kalanithi Maran with a 48.9% stake.

It was acquired from India Today promoter Living Media in January 2006.

Starting August 14, 2009, S FM or Suryan FM was re-branded into RED FM across 38 cities in INDIA

Achievements

 CNBC "Business Excellence Award" in 2008 - Kalanithi Maran, CMD, Sun Network

World's Young Achiever For Creativity in 1999 - Kalanithi Maran, CMD, Sun Network

India’s Best Entrepreneur Award In 1999 – Kalanithi Maran, CMD, Sun Network

Outstanding Businessman Award in the Entertainment and Information Sector in 2004 - Kalanithi Maran, CMD, Sun Network

Red FM Success

1) Consistent No.1

2) Most Awarded Radio Station

3) Country’s best talent

4) Unparallel listener loyalty

5) Most appreciated Brand of the Industry

Radio 98.3

Radio Mirchi is the number 1 radio brand in the private FM space.

It is owned by the Entertainment Network (India) Limited (ENIL), the subsidiary of Bennett, Coleman & Company Limited.

In February 2006,they announced that its license bids for 32 cities, spread across the country, were successful.

Success Story(2010)

Radio Mirchi’s current listenership is bigger than the Average Issue Readership (AIR).

The station enjoys listenership of over 43.8 million listeners.

Radio Mirchi tops the charts with the largest cumulative listenership of 15 million in the eight key cities of Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Pune and Ahmedabad.

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Landmarks

Kaan Awards: The Kaan Awards acknowledges and honors the contribution of individuals and organizations that have led the way in developing clutter busting radio advertising. The awards have been instituted to encourage continued creative focus on radio advertising.

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Music Awards:To honour the excellence in music industry Radio Mirchi came up with the first ever awards for the music industry - Mirchi Music Awards. It is the only award which recognizes the contribution of the fraternity behind Hindi music industry.

Worldwide Success of Radio Industry in 2010

Companies included in this industry are called "rep firms."

What’s Inside

Will Revenue Keep growing

Although ENIL did not Bid Aggressively for more Cities, the fact is that rivals have a larger network. Isn’t that a cause for concern or is being small beautiful in this business

Staying With 32 or will ENIL bid for new Cities. How will it affect the Metro cities

What kind of traction will phase-2008 bring in for the Radio Business

Which Segment will get the Maximum Traction