Radio Trails Analysis

Trail for(station/channel)

Coca Cola summer radio ad

Target audience Teenagers and young adults

Tone of voice? Upbeat, happy

Sound effects?(SFX)

Summery sound effects, seaside etc.

Wildtrack/ambient sound?

Seaside sounds, waves crashing, seagulls etc.

Use of music? Coca cola theme song, summery and upbeat

How many tracks? One

Sound levels? Consistent throughout

Length? 30 seconds

Other notes/common elements/conventions

Slogan “Coca Cola – open happiness”