Radio is the internet’s loudspeaker
17
How to get an increase in awareness and sales with a low cost, fast, and efficient approach SocialRadioMIX www.samzniber.com January 2012
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Brands can get an increase in awareness, attitudes, favorability, intent, and preference by using creative ideas and solutions that mixes Radio, Internet and Social Media.This presentation shows how efficient, cheap, and creative this media mix can be.If you're in charge of a brand, take a look at this keynote, and let me know how this media mix worked for you.
Transcript of Radio is the internet’s loudspeaker
How to get an increase in awareness and sales with a low cost, fast, and efficient approach
SocialRadioMIXwww.samzniber.com January 2012
Radio is four times more effective than other forms of advertising for web browsing*
*Radio Advertising Bureau UK 2011
web browsing*
*Radio Advertising Bureau UK 2011
Listeners exposed to radio ads for a specific brand, are 52% more likely to include that brand in THEIR WEB BROWSING**Radio Advertising Bureau UK 2011
in THEIR WEB BROWSING*
RADIO CONTINUES TO HOLD A UNIVERSALLY POPULAR PRESENCE IN THE DAILY LIVES OF ALL AMERICANS, REACHING OVER 93% OF ALL PERSONS 12+ each *Arbitron Radio Today 2011
week*
*CRA Study “Radio and Online, they just click”
allow instant access to further information*
People often listen to radio whilst online giving advertisers a strong opportunity to
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*RAB UK
media channels brilliantly*
94% of people carry out other activities whilst listening to radio. Radio compliments other
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*RAB UK
Radio doesn’t distract from online activity, it can be consumed simultaneously*
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In a media world increasingly dominated by the internet and search engines, how do you ensure customers are spec i f i c ally seek i ng out your brand online?
suggests that an answer lies in the use of offline media, like radio
“RADIO: The online multiplier”* *Radio Advertising Bureau UK Study 2011
Radio is the Internet’s loudspeaker!
SocialRadioMIX
the mix of radio, web, and social media is the fastest, cheapest and most efficient way to lift your brand
“radio can take a social media campaign into hyperspeed”
SocialRadioMIXMARK RAMSEY
Creativity is in the center of this media mix
the only thing standing between you and your new client is the right creative
SocialRadioMIX
Sam Zniber is a consultant specialized in the radio broadcasting and entertainment industries with major international experience, participating in radio, advertising, digital, and music related projects with an analytical approach to problems and implementation of creative solutions
[email protected] www.samzniber.com
SocialRadioMIX
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[email protected] www.samzniber.com
