RADIO FORTHRAJAR Q4 2013MEDIA PACK

WE THINKPOPULAR.

RADIO FORTH

■ Radio Forth reaches 357,000 listeners every week and delivers a market share of 16.3%

■ Forth One now reaches 320,000 listeners each week and 2.7million total hours

■ Forth 2 now delivers 74,000 listeners each week and 563,000 hours

■ Forth One is market leader across all radio with a market share of 13.5%

■ Forth One delivers 109,000 more listeners than *Real Radio Scotland in the Forth TSA

■ Forth One delivers 108,000 more listeners than *Capital Scotland in the Forth One TSA.

■ With 211,000 listeners, Boogie In The Morning dominates the airwaves at Breakfast in Edinburgh and the east.

■ Boogie In The Morning has 69,000 more listeners & 276,000 more hours than *Real Radio Scotland, its closest commercial competitor in the Forth One TSA.

■ Boogie In The Morning leads Breakfast listening across Edinburgh, The Lothians & Fife with a market share of 16.9%

Source: RAJAR 2013 Q4 based on the Forth 1 TSA ^Radio Forth (Bauer Edinburgh) is the combined figures of Forth One and Forth 2 * some stations do not cover the whole of the TSA

RADIO FORTH

Forth 2 plays ‘One Great Song after Another’ with The Robin Galloway Breakfast Show every weekday morning. Forth 2 reflects the area for the over 40s and this show, introduced by Bauer Media Scotland as part of its audience growth plans, has everything you need to start your day!It combines local news, sport, traffic & travel and “what’s on“ information with great music and fun features, pitting listeners against those of other cities in a friendly, running battle for civic pride!

The premier radio station for Scotland’s capital city & surrounding areas. Playing ‘More Hit Music’; Forth One has an integral role in the life of our listener. We provide first class entertainment, up to date information, creativity and most importantly LOCALNESS. Primarily targeting 25-44 year olds and home to the market leading ‘Boogie in the Morning’.

FORTH ONE

FORTH 2

THE TRANSMISSION AREA

N.B. Radio Forth is made up of Forth 1 and Forth 2

COMPETITORS WEEKLY REACH

Total Radio Forth

Forth One

*Capital Scotland

*Real Radio Scotland

Other Local Commercial

Classic FM

Forth 2

Absolute Radio National

TalkSport

357,000

320,000

212,000

211,000

138,000

96,000

74,000

37,000

5,000

Source: RAJAR 2013 Q4 based on the Forth 1 TSA Radio Forth is the combined figures of Forth 1 and 2 *some stations do not cover the whole of the TSA

RADIO FORTH 357,000 WEEKLY LISTENERS

Source: RAJAR 2013 Q4 based on the Forth 1 TSA

15-24 25-34 35-44 45-54 55-64 65+

62,000

73,000 70,000

60,000

50,00043,000

WEEK

LY

REA

CH

ABC1

220,000

C2DE

137,000

MAIN SHOPPER

283,000

WEEKLY REACH

4654

WEEKLY PERFORMANCERADIO FORTH TSA

Reach (000s)

Reach %

Total Hours (000s)

Average Hours Listening

Market Share

212

19%

1,608

7.6

8.0%

31%

3,288

9.2

16.3%

357

19%

1,857

8.8

9.2%

211

284,000 ^Radio Forth listeners DO NOT listen to Real Radio Scotland*252,000 Forth One listeners DO NOT listen to Capital Scotland*

N.B. ^Radio Forth (Bauer Edinburgh) is made up of Forth One (FM) and Forth 2 (AM) Real and Capital FM do not cover the whole of the TSA

Source: RAJAR 2013 Q4 ( 6 months ending 15th Dec 2013) Base Forth TSA:

DEMOGRAPHIC COMPARISONSRADIO FORTH & LOCAL PRESS(FORTH 1 TSA)

15-24 25-34 35-44 45-54 55-64 65+ ABC1s0

50000

100000

150000

200000

250000

Radio ForthScotsmanEvening News

Source: Rajar Period Q42013 Base:^Radio Forth (Bauer Edinburgh) Base: Forth 1 TSA *Some stations do not cover the whole of the Forth TSARadio stations are based on weekly reach and Newspapers based on average issue readership (excl.digital) in the Forth One TSA (Jicreg, data as at 01.10.2013

DEMOGRAPHIC COMPARISONSRADIO FORTH & RADIO (FORTH 1 TSA)

15-24 25-34 35-44 45-54 55-64 65+ ABC1s0

50000

100000

150000

200000

250000

Radio Forth*Capital Scotland*Real Radio Scotland

Source: Rajar Period Q4 2013 Base:^Radio Forth (Bauer Edinburgh) Base: Forth 1 TSA *Some stations do not cover the whole of the Forth TSA

Radio stations are based on weekly reach

FORTH ONE320,000 WEEKLY LISTENERS

15-24 25-34 35-44 45-54 55-64 65+

60,000

70,000 67,000

53,000

41,000

29,000

WEEK

LY R

EA

CH

ABC1 207,000

C2DE 114,000

MAIN SHOPPER

251,000

WEEKLY REACH

Source: RAJAR 2013 Q4 based on the Forth 1 TSA

4654

FORTH 274,000 WEEKLY LISTENERS

15-24 25-44 45-54 55+

14,000 13,000 13,000

35,000

WEEK

LY R

EA

CH

ABC1 29,000

C2DE 45,000

MAIN SHOPPER

61,000

WEEKLY REACH

Source: RAJAR 2013 Q4 based on the Forth 1 TSA

51%

47%

FORTH ONE WEEKDAY SCHEDULE

Boogie In The Morning 6am-10am

Grant Stott with Mid Morning 10am-2pm

The 2 O’clock Take Over 2pm-3pm

Dave Connor at Drivetime 3pm-7pm

IN:Demand 7pm-10pm

Late Night 10pm-1am

CREATIVE SERVICES

■ Our creative specialists have extensive experience of working with a wide range of clients.

■ Our commercials are creative, entertaining, high quality and produce excellent results for the advertiser.

■ Some of our online assets include pre-roll content which may be created by our creative team as part of your campaign.

■ Sponsorship offers many opportunities from sponsorship of shows, to information features to the sponsorship of on-line and digital assets.

■ Sponsorship creates a long term integral association with the radio station and is effective in building brand familiarity with a drip feed effect.

■ Tactical messaging through rotation of taglines effectively addresses the client’s objectives whilst creating an opportunity to get “inside the editorial” and associating with the brand values of the station.

SPONSORSHIP

■ Promotions are competitions specifically designs to bring the advertisers product(s) to life whilst at the same time rewarding the listener and making entertaining radio.

■ The promotions team will create innovative ideas that would not only benefit the listener but would be of benefit to the advertiser as well.

■ Promotions not only generate product / brand awareness. They are excellent opportunities for on-line activity which may include data capture, to run alongside an on air campaign.

PROMOTIONS

ONLINE OPPORTUNITIES

We have a significant number of online assets available to promote a brand or campaign. Each of these assets can be purchased individually or combined to form individual elements of a larger campaign.

Online Assets:■ Feature Page■ Vodcast (Online Web Video Production)■ Vip Club Newsletters■ Social Media & Other Channels■ Home Page Take Over■ Listen Live Sponsorship■ Mobile App Sponsorship■ Directional Media

The premier radio station for Scotland’s capital city, the Lothian's and Fife. Forth One has an integral role in the life of our listener. We provide first class entertainment, up to date information, and most importantly we have a focus on the local area. Allowing us to provide business opportunities for local companies directly to our listeners.

Average Monthly Website Stats.■ Visits: 94,200■ Unique Visitors: 51,678■ Pageviews: 236,693■ Pages / Visit: 2.51■ Avg. Visit Duration 13mins 09 Secs.

FORTH ONE■ Need to change slide

Forth 2 plays ‘One Great Song after Another’ with The Robin Galloway Breakfast Show every weekday morning.

Forth 2 reflects the area for the over 40s and this show, introduced by Bauer Media Scotland as part of its audience growth plans, has everything you need to start your day!

It combines local news, sport, traffic & travel and “what’s on“ information with great music and fun features, pitting listeners against those of other cities in a friendly, running battle for civic pride!

Average Monthly Website Stats.■ Visits: 8,379■ Unique Visitors: 4,389■ Pageviews: 21,083■ Pages / Visit: 2.52■ Avg. Visit Duration 14mins 43 Secs.

FORTH 2 ■ Need to change slide

Feature pages are standard copy led pages featuring approximately 500 words and pictures to punctuate the article.

■ The page will consist of 1 main header image

■ Advertiser Logo image■ Copy text punctuated with any other

images provided.

■ If a competition element is added the competition form will sit at the bottom of the page

■ There is also the option of including data capture.

WEBSITE FEATURE PAGE

For those campaigns where the advertiser wishes to display or have their product or service viewable.

We can offer the opportunity to include web video.

Each web video is aimed at approximately 3mins in length.

Videos of larger length or complexity are priced accordingly.

You may have your own company star or for an additional cost you could have your video presented by one of the available Forth One presenters.

WEB VIDEO PRODUCTION

Each Month we issue a Newsletter to our VIP Club Membership.

Newsletters provide the opportunity for an inclusion or a commercial solus dependent upon availability.

That’s an audience off 51,000 members and growing all the time.

■ Inclusion: 1 image, 20 words and Url link back to site or feature page

■ Commercial solus 3 Images Approx 500 words and link back to site or feature page.

VIP CLUB NEWSLETTERS

Complete commercial take over of station homepage for one week

■ Carries station endorsement as a trusted partner

■ High impact custom design■ High impact key message positions to

maximize message delivery■ Can link to competition page on website,

advertisers own website or social media page

■ Leaderboard, mpu and horizontal bar directional media are included in the package

■ Home page takeovers run from 9.45 am on start day of campaign for period of seven days (1 week)

HOME PAGE TAKE OVER

Social media and other channels provide you with the unique opportunity of taking over our Imaging for each of these pages.

And 1 campaign post per show per day.

Facebook likes: 40,216

Twitter followers: 14,369

SOCIAL & OTHER MEDIA CHANNELS

Complete commercial take over of station radio player page for one week

■ High impact custom design■ High impact key message positions to

maximize message delivery■ Included with page reskin are the

leaderboard, mpu and a 10 – 15 sec pre-recorded audio pre-roll advert.

■ Average Weekly Stats:□ Pageviews: 11,154□ Unique Views: 8,360□ Avg Time on Page: 1 hour 2 mins 15

secs

LISTEN LIVE SPONSORSHIP

Mobile App Sponsorship:

Enhance brand awareness of promotional or sponsorship activity.

Key messages have increased delivery thanks to mobile / online combination.

Pre-roll package is a simple 15-20 second audio tag which plays prior to the radio players live stream and listen again streams.

The pre roll is a call to action to encourage the audience to visit the sponsors website,

MOBILE APP SPONSORSHIP

Directional media is available on the site in the form of leaderboard, MPU or skyscraper.

Each of these elements can be purchased individually or all together.

Directional media is added running throughout the site and will show on the inner pages of the website.

There are directional media elements included within home page and radio player take overs.

DIRECTIONAL MEDIA