Radio Formats / Operations RTV 453. How to program locally Local, live DJ Live Assist Some local,...
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Transcript of Radio Formats / Operations RTV 453. How to program locally Local, live DJ Live Assist Some local,...
How to program locally
Local, live DJ Live Assist Some local, some syndicated Automation / voice tracking 24/7 network (ABC Radio / Cumulus) PD, MD, GM, GSM, NSM, LSM
Radio Music Formats
music radio format basics--legal ID, elements (liner / sweeper / stager / jingle), music sweep, front selling and backselling, segué
rotation (horizontal and vertical) DJ breaks, stop sets, order of spots in
stop set, number of spots per set inventory by hour ('units'),
Selling radio radio script formats and approaches TA: radio formats, radio dayparts, radio
'prime time' (7a-7p vs. daypart ranks) Stop sets / spots sets (TV: pods) spec spots, Nielsen Audio (Arbitron) ratings
and markets, :30s vs. :60s selling packages vs. flights,
ROS/BTA/specified rates calculating gross revenue per hour, daypart,
day and week, sellout rate, selling CPM/CPP vs. 'good will', make goods
Sales / Programming Terms
ADI (Arbitron) DMA (Nielsen) Metro TSL CUME AQH ‘the book’ ‘sweeps’ (TV), ratings periods
DST (Differential Survey Treatment)B- Black ethnic controlsH - Hispanic ethnic controlsBH- Black and Hispanic ethnic controls
DST (Differential Survey Treatment)B- Black ethnic controlsH - Hispanic ethnic controlsBH- Black and Hispanic ethnic controls
Local vs. national
Local direct Local agencies Rep Firm (Katz) Local station sales vs. syndicated
shows (how does a national product get onto your local station?)