Radio-Bhumi Bangladesh Strategic Plan, Competitive advantage, SWAT Analysis
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Transcript of Radio-Bhumi Bangladesh Strategic Plan, Competitive advantage, SWAT Analysis
MGT 489Strategic ManagementSection 5Fall 2016Prepared by :
Group: PinnacleRaisa Alam Rasha 121 1471 030Golam Rabbii 131 0203 030Shahriar Nizam Shishir 131 0204 030Sumaiya Rahman 131 1004 030Kazi Safayat Jamil 131 1444 630Farita Nasreen 121 0183 030
Company Overview:
Private radio station
Begun transmission on 30 September 2012
Owned by Channel I and Impress Media Production.
Mission Statement
MissionOur mission is to produce creative and engaging programs for communities with Bengali music. To let the people, know how reach the Bengali music is. Along with Bengali music the Bangladeshi Sports is also reach. We aim to reach to 16 crores Bengali people with the voice of RadioBhumi with sports and music.
VisionA cooperative society rooted in social justice values where media operates in the interests of people and where creativity flourishes.
Mission Statement (cont.) Value
As a Bangladeshi radio station, our core value is to possess all the Bengali traditions throughout all over the organization. Besides we also promote Bengali music, culture, traditions, sports to our listener throughout all of our programs.
GoalOur goal is to purchase all the media rights of Cricket and Football of Bangladesh so that we can provide our listener with the best sports live commentary.
Radio Bhumi’s Business
Offers different types of programs to listener
Do not charge any money to listener
Make profit from Selling ads
Holding special event
Sponsorship
Selling of special program
On-air advertising makes up a major part of their revenue
Radio Bhumi’s Valuable Resources
Equipment Technological Asset Relationship Human Assets Program Organizational Culture
Capabilities
Drawing from the aforementioned resources and using skilled employees
The way in which their organization operates their radio stations
Strict Monitoring Continues Feedback
Media and Broadcasting Industry:
The media industry of Bangladesh is booming rapidly in the recent time with many sectors enjoying profitability and influence in the expanding markets.
The media industry usually refers to the publishing, radio channels, television channels, film and productions.
Sectors of Media and Broadcasting Industry
Media Industry
Newspaper
Film/ Production
Radio Channels
TV Channels
Direct & Indirect Competitors
DirectCompetitors
• Progam based - Radio Foorti and Radio Today.• Sports based - Jaago.
IndirectCompetitors
• ABC Radio, Radio Dhoni, Colors FM, Radio Dhol, Radio Shadhin, Dhaka FM etc.
Strategic Groups of Radio Channels
Public Service BroadcastingBangladesh Betar
15 Regional MW, 12 FM Schedule 300H Program per day
Commercial Broadcasting25 FM channels with 15 FM
Stations
Community Broadcasting14 Stations 120H Program per
day
International BroadcastingBBC, Voice of America, DW Bangla,
Washington Bangla, China Radio International, Radio Russia, Radio Tehran Bangla, Pars Today Bangla
Radio Japan
Radio Channels
Macro Environmental Analysis
Political Factor Economic Factor Social Factor Technological Factor Legal Factor Environmental Factor
Micro Environmental Analysis
Rivalry among established companies: HIGH Risk of entry by potential competitors: HIGH Threat of substitutes: LOW Bargaining power of buyers: LOW Bargaining power of suppliers: HIGH Power of compliment providers: HIGH
SWOT Analysis
Strength and weakness is the internal factor Opportunities and treats are the external factor Strength helps to get competitive advantage Weakness is the area where you need to improve
• First FM station to introduce live sports commentary.
• Bangla song and programs only.• Use of pure Bangla.• Tune English.• Well- equipped station.• Channel I as sister concern.• Strong monitoring by Channel I.• Innovtion Team and continuous R&D.
STRENGTHS
• Dhaka-based only.• Lack of skilled commentators.• Limited programs.• Separated Marketing Team.• Under developed website.• Lack of HD sound system.
WEAKNESSES
• Expansion in metropolitan cities and rural areas.• Target the Bengali listerners living abroad.• Celebrity apperance and endorsement.
OPPORTUNITIES
• Intense rivalry• Tendency of copying programs and techniques.• Decrease of quality of program.• Switching of listeners due to limited programs.• Youtube, TV channels.
THREATS
Set of Goals Be the number one radio station according to TRP
within 5 years. Expand more areas locally (including town areas in
different districts) within 2 years. Address the Global market specially based on
Bengali Community in different parts of the world within 4 years.
Buying all the sports rights through their investors (Channel I) within next 2 years.
Develop new manpower within 3-year time frame Add new program to track new customers within
2.5 years
Set of Recommendations
Draw a direct communication between Marketing Team and Innovation Team.
Cover the divisional city and after that 64 districts city area. Recruit more permanent employee to increase organizational
commitment. Increase the quality of sound by improving or adding new
equipment. Strategic Alliance with independent training center. Establish new Information System Department. Ensure the flow of information within the company and make
alignment of every department exist in the radio station. Joint venture with other radio station in USA, UK, UAE,
AUSTRALIA Strategic alliance with advertising agency to get the insight of
that industry.
Functional Level Strategies Human resource strategy
Design training program
Information System Web site design
Web based information system
Marketing link between Innovation team, HR team and
Production department
Business Level Strategies Focusing only on sports based program Company targets a very specific segment Come up with more new sports based analysis program Focuses especially in cricket due to high market demand
Technology Strategy
HD quality sound system
Corporate Level Strategies
Strategic Alliance with Professional Training Centers Institutes like BMTI, BIJEM, JobA1 etc.
Contractual Agreement with Advertising Agencies
Global Strategy
Grab Bengali listeners in USA, UK, UAE, Australia etc.
Joint Ventures with foreign radio stations.
Separate operations in those countries in future.