14.9

8.8

18.5

12.2

3.7 3.3 3.3 2.4 2.1 1.9 1.2

Radio Cable TV Broadcast TV Internet Newspaper RecordedMusic*

Magazines Books Video Games HomeVideo**

*Recorded Music, Newspaper and Magazine categories do not include those downloaded or viewed on the internet – those are included in Internet category.**Home Video includes VHS & DVD’s only. PPV & VOD are included in Cable; DVR viewing is included in appropriate TV category. Cable includes satellite.

Internet Radio from Comscore/Arbitron, December 2008 Mo-Su 6a-mdntSource: Veronis Suhler Stevens Communication Industry Forecast 2008 and AMS Study August 2008.

Radio: Number One Leisure ActivityHours per person per week

USA

AM/FM

Online

23.7