Website Redesign

Rabecca Hoffman, Julie Maher, Kevin Pelrine, Jeff Walloch and Alex Watkins

May 4, 2011

Summary of Research Findings: Meet the Client

Summary of Research Findings: Personas & Scenarios

The independent journalist The activist

The library student The volunteer

Summary of Research Findings: Content Inventory

Summary of Research Findings: Competitive Analysis

Summary of Research Findings: Card Sort

Summary of Research Findings: Paper Prototyping

Site Strategy

The Radical Reference Website needs to:      Foster Community             Provide Resources

                      Answer Questions

To Achieve these Goals the Website Needs to be: 

Trustworthy   Do users trust the organization to answer their questions?

To Achieve these Goals the Website Needs to be: Trustworthy  Do users trust the organization to answer their questions?

Informative  Is a wealth of unique information at the users' fingertips? 

To Achieve these Goals the Website Needs to be: Trustworthy  Do users trust the organization to answer their questions?

Informative  Is a wealth of unique information at the user’s fingertips? 

Collaborative  Can volunteers participate in meaningful collaboration? 

To Achieve these Goals the Website Needs to be: Trustworthy  Do users trust the organization to answer their questions?

Informative  Is a wealth of unique information at the user’s fingertips? Collaborative  Can volunteers participate in meaningful collaboration? 

Intuitive  Is the site’s identity clear, is it easy to use? 

Create a site that is Trustworthy 

          Professional Look                                       Showcase Expert Volunteer Credentials

New Radical Reference Home Page

New Radical Reference Home Page

New Radical Reference Home Page

New Radical Reference Home Page

New Radical Reference Home Page: Trustworthy

Team Profiles, Expert Credentials: Trustworthy

Create a site that is Informative 

 Make Research Guides Browsable                                          Showcase Presentations                             Searchable Question Archive

Research Guides

Media & Presentations

Searchable Question Archive

Create a site that is Collaborative         Customizable Profiles             Ability to Join and Discuss Local Chapters                        and Projects                  More Collaborative Question Answering                                         

Customizable Profiles

Local Chapter

Individual Project

Answer Questions

Create a site that is Intuitive         Expose Organizational Goals              Labels and architecture are clear                  Forms are simple and straightforward                                          

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