Radical Approaches to Social Media that Students Actually Like
Transcript of Radical Approaches to Social Media that Students Actually Like
WHY SOCIAL?
¤ Develop a reputation/credibility
¤ Network/community building
¤ Increase enrollment/engagement
¤ Promote events, resources, departments, staff
¤ Alumni engagement
¤ Etc.
Social Media Based on Their Goals
¤ What would motivate a potential or current student to engage with your social media?
¤ What is competing with their competition?
Codeswitching & Social Media
¤ Be Transparent
¤ Search First
¤ Listen
¤ Their Language
¤ Never Stop Learning
Reputation Management Tools
¤ Google Alerts (web)
¤ Icerocket (blogs)
¤ Social Mention (sentiment)
¤ Topsy (archived social)
¤ Hootsuite/Tweetdeck (social stream)
Driving Engagement
¤ The 80/20 Rule
¤ Facebook Algorithm
¤ When to Hashtag
¤ Talking Like a Real Person (brand personality)
¤ The Social Media dashboard
…With Goals in Mind
¤ Don’t just measure followers
¤ Measuring by percentage
¤ Understanding the metrics
¤ What is the point?
QUESTIONS? [email protected] @SimonTheTam