Raconteur Magazine Launch

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MAGAZINE LAUNCH SUMMARY

Transcript of Raconteur Magazine Launch

M A G A Z I N E L A U N C H S U M M A R Y

M A G A Z I N E

Warren Street

Euston

Farringdon

Old Street

Green Park

Victoria

Cannon Street

OxfordCircus

BondStreet

Westminster

TottenhamCourt Road

CharingCross

Holborn

Monument

Moorgate

Leicester Square

London Bridge

St. Paul’s

Covent Garden

LiverpoolStreet

Bank

King’s CrossSt. Pancras

Waterloo

Embankment

2

2

2

Knightsbridge

SloaneSquare

SouthKensington

High StreetKensington

AT SELECTED LONDON UNDERGROUND STATIONS

DISTRIBUTION

80,000COPIES HAND DISTRIBUTED

* Size of circle represents distribution supply

Readers and distributors at Liverpool Street underground station, London

M A G A Z I N E

MONITORED FREE DISTRIBUTION

DISTRIBUTION

UK golf clubs2,000

First & business class airline lounges & gate services

20,500Gyms & health clubs4,000

Hotels - UK nationwide5,000

Cruise ship terminals5,000

Members clubs & private jet centres

500

Eurotunnel1,000

Corporate offices, luxury apartments & universities

10,000

M A G A Z I N E

MONITORED FREE DISTRIBUTION

DISTRIBUTION

First & business class airline lounges & gate services

20,500

American Airlines Admirals & Flagship lounges

British Airways, Gatwick

M A G A Z I N E

Corporate offices, luxury apartments & universities

10,000

DISTRIBUTION

155 Bishopsgate5 Appold StreetBarclays, Canary Wharf

MONITORED FREE DISTRIBUTION

M A G A Z I N E

5* Hotels - UK nationwide5,000

DISTRIBUTION

The Ritz Athenaeum HotelCourthouse HotelSheraton Park Lane

MONITORED FREE DISTRIBUTION

M A G A Z I N E

INDEPENDENT READER SURVEY BY DJS RESEARCH

AUDIENCE

Source: Independent survey conducted by DJS Research. Sample of 201 readers on 31/3/2016

M A LEFEM A LE

36%

64%

TAKE 4+ BUSINESS TRIPS PER YEAR32.9%

1 8-24 25 -3 4 35 -4 4 4 5 -5 4 5 5 -6 4 65 -74

40

50

30

20

10

0

63.2%AGED 25-44

12%

39%

24%

16%

5%3% 44.3% £60k+

ANNUAL INCOME

86.9%

UNIVERSITYDEGREE+

M A G A Z I N E

BUSINESS LEADERS ON SOCIAL MEDIA

FEEDBACK

IAN McNICOL General Secretary of the Labour Party

M A G A Z I N E

BUSINESS LEADERS ON SOCIAL MEDIA

FEEDBACK

NICK BLUNDEN Managing Director at The Economist

STEVE GOODMAN Managing Director print trading at GroupM

M A G A Z I N E

READER COMMENTS ON SOCIAL MEDIA

FEEDBACK

JODIE WATLING Associate Director - Client Services at Menzies Wealth Management

MARINA FELIPPE Senior Insight Executive, Brand Insight at BBC

DIV YA KOHLI Former Journalist in The Guardian newspaper

M A G A Z I N E

READER COMMENTS ON SOCIAL MEDIA

FEEDBACK