Rachel Young, · 2019. 6. 28. · PowerPoint Presentation Author: Rachel is awesome Created Date:...
Transcript of Rachel Young, · 2019. 6. 28. · PowerPoint Presentation Author: Rachel is awesome Created Date:...
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Rachel Young,Owner and Cupcake Magician
http://www.mysticalcupcakes.com/
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Finding My Passion
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The Real Miss Moffett
Rachel Ann Moffett1908 - 2000
Finding My Inspiration
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Cupcake Wars
L.A. Bridal BashAir Date:
October 12, 2013
Finding My Grit
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Challenges in Year One
• Zero working capital
• Nobody would loan or invest
• Too much existing competition
• How to hire & train staff or expand operations with no money or guarantee of sales?
• Didn’t know how to anyway!
Huge learning curve!
• Working tirelessly with no income
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My Very Own Cupcake ShopOpen Date: January 2, 2014
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Challenges in Year Two
• Customers came but we were inept
• No systems
• Lack of training
• Cupcakes were overly complicated
• Too many options
• Still --- NO WORKING CAPITAL!
• Stress, stress, stress
• 12-16 hour days
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Capital Mall Location
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Challenges in Year Three
• The B.S. had been duplicated!
• No plan
• More confused staff to answer to
• Constant, I mean CONSTANT text messages
• Employee drama
• Customer complaints
• Orders messed up
• Cashflow issues
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Challenges in Year Three
• Attempted to expand to JBLM
– Little planning / research
• Invested money that was needed for other things
– Challenges
• Staffing
• Costs
• Lack of stability
– Bleeding money (had to pull out)
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Strategic Partnership with Elle
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Challenges in Year Four
• Managers power hungry
– Bullying staff
• Employee THEFT?!
• Super high turnover
• Lost entire kitchen staff in one summer
– Talk about EXPENSIVE!
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Challenges in Year Four
• Systems not transferable
• Orders getting lost
• Equipment repairs
(or lack thereof)
• Financial stress
• I wanted to run and hide
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• Didn’t read contracts
– Got stuck in contracts
– Cancellation fees (point of sale, CC processing, equipment leases, advertising)
• Energy vampires & “coat tailers”
• Be careful who you trust &
FOLLOW YOUR INTUITION!
Learning the Hard Way
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Company CPR
• Found help at the EDC
• New managers
• Mentoring staff
• Set up manuals / training
• Found creative ways to reduce costs
• Raised prices
• Out-of-the box marketing ideas increased sales
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Company CPR
• Learned that blaming others solves NOTHING… it all comes back to ME
• Accepted that things will always be changingand THAT’S OKAY
• Committed to seeing
challenges not as problems,
but as OPPORTUNITIES
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What I Did Right
• Concept
• Passion
• Market research
– Know your competition
– What makes you different
– Will people care?
• Branding
• National & regional exposure
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What I Did Right
• EDC / SBDC / Scale Up / Tune Up
• Community involvement
• Giving back
• Networking & chambers
• “Marketing Wednesdays”
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What I Did Right
• Seized opportunities w/ little investment risk
• Didn’t take on too much debt
• Didn’t give up any ownership to expand
• Learned to embrace changes
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What I Did Right
• Found strategic partners to aid in expansion
– Flower shop
– Wholesale locations
– Delivery service
• Found employees who:
– Believe in the vision
– Share the passion
– Have integrity
– Can help build the foundation
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What I Did Right
Implemented systems that engage employees and their creativity
• To solve problems
• To grow the business•To utilize strengths•To grow future leaders
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What I Did Right
• Strong vision & big-picture thinking
• Gratitude & reflection of progress made
• Sense of purpose
• Reminding myself, “I am only in competition with myself”
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“I've learned that people will forget what you said, people will forget what you did, but people will
never forget how you made them feel.”
~Maya Angelou
It’s really all about serving people and making
their lives better!
– Customers
– Employees
– Community
Finding My Way
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Enriching Customers’ Lives
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Enriching Employees’ Lives
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Enriching the Community
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We became a…
100% Gluten-Free
Bakery
100% Peanut-Free
Facility
A Lot Happened in 2017…
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A Lot Happened in 2017…
• Elle’s Floral Designs moved into Floral Ingenuity
• Jeff Gibson took over that space
• The Sweetest Things was born
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A Lot Happened in 2017…
• Macarons by Mel became a product at all of our locations
• Melinda Gagnon, the owner, took over our Downtown location
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A Lot MORE is Happening in 2018…
Miss Moffett’s Mystical Cupcakes is moving our headquarters to Forza in Lacey!
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My Philosophy
• A business should: enhance the world and enrich lives
• Constantly seeking: the most efficient and effective ways
Success will happen naturally!
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Be a Fan!
Sign up for our email newsletter at:
www.mysticalcupcakes.com
Sign up to receive textalerts in our shop by joining
our reward program!