Rachel Harrell | Portfolio 2015
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Transcript of Rachel Harrell | Portfolio 2015
RACHEL HARRELL | 2 0 1 5
RACHEL HARRELL
I grew up home-schooled in rural Delaware. My
days were long and usually spent alone; exploring,
reading, or making some little craft or another. I
didn’t have the chance to take art classes and the
only art I was exposed to was at old lady art fairs;
usually expressionist paintings of the beach or
a cat in a basket. Even though I didn’t consider
myself an artist at the time, everything I did was
infused with design. These days, I feel extremely
thankful that I am able to make things ALL THE
TIME. I am energized when I design, never
wanting to leave the mac-lab or the studio. This is
the stuff that keeps me up at night with my mind
racing on a new project and I know I wouldn’t be
fulfilled doing anything else.
RACHEL HARRELL | 2 0 1 5
01 // S E N I O R S H OW
02 // P E R S O N A L B R A N D
03 // B E R G S B R E W
04 // B A S JA N A D E R
05 // FA L S E E Y E L A S H E S
06 // E DWA R D B U RT Y B S KY
07 // U N D E R T H E S TA R S
08 // H E L L O F R I E N D S !
C O N T E N T S
PROJECT NAME / / Senior Show
CLIENT / / Point Loma Nazarene University
PRODUCT / / Poster, Postcard, Web banner
This was a class project for all of the senior
graphic design students. Our task was to create a
poster, postcard, and web banner for the upcoming
spring student art shows. Over Christmas break,
a mixture of students and faculty from the art
department voted to decide which brand would
be chosen to promote the school’s events and
my work received the most votes and was sent
to production. Posters advertising the event
were placed around town and invites were sent
out to students, faculty, and reviewers, and the
web banner was uploaded to the University’s
website. In my design I combined hand lettering,
illustration, watercolor, and graph-paper to
represent each of the department’s concentrations
featured in the poster. I drew a hand reaching into
the frame, placing the letter “a” to add a playful
element and feature the designer as a part of the
image. I kept the feel of the work whimsical with
an illustrated floral wreath framing the text, and
chose subdued greens and blues with pops of red.
N0. 01 | S E N I O R S H OW
N0. 01 | S E N I O R S H OW
RACHEL HARRELL | 2 0 1 5
PROJECT NAME / / Personal Brand
CLIENT / / Self - initiated
PRODUCT / / Website, Stationary
For my personal brand, I wanted to create
something that reflected the juxtaposing facets
of my personality: old and new, tough and tender,
subtle and bold. I combined a fresh, lightweight,
slab serif with a sturdy traditional university font.
I filled the type with a vintage 70’s floral wallpaper
to give it a charming, personal twist and extended
the brand throughout a letterhead, envelope,
business card, thank-you card, and website.
N0. 02 | P E R S O N A L B R A N D
N0. 02 | P E R S O N A L B R A N D
RACHEL HARRELL | 2 0 1 5
PROJECT NAME / / B e r g ’s B r e w
CLIENT / / Self - initiated
PRODUCT / / Cane Soda: Company Brand
Berg’s Brew was developed in an illustration
class as an assignment to combine branding
with illustration. The premise of the project
was to choose 3 objects out of a hat: a product, a
location, and an animal. I received soda, Iceland,
and a walrus. My conceptual direction was to
create a fun, youthful brand that would appeal
to the modern American consumer while still
referencing traditional Icelandic culture. I choose
fresh, modern flavor combinations ( ginger peach,
blood orange, and lemon mint), and petite glass
bottles for a unique and exclusive feel.
N0. 03 | B E R G ’ S B R E W
N0. 03 | B E R G ’ S B R E W
BERG’S BREW IS AN ICELANDIC
PRODUCED, ALL-NATURAL
ALTERNATIVE TO UNHEALTHY
CARBONATED DRINKS. NOW IN
THREE REFRESHING FLAVORS:
BLOOD ORANGE, GINGER PEACH,
AND LEMON MINT.
N0. 03 | B E R G ’ S B R E W
RACHEL HARRELL | 2 0 1 5
PROJECT NAME / / Bas Jan Ader
CLIENT / / Self - initiated
PRODUCT / / Multi-page Publication
I created this project as a fictional publication
called “Vanishing Artists” that would feature a
new artist for each journal published. This issue
spotlights the work of Bas Jan Ader, one of my
favorite artists. The challenge for this project
was bridging the gap between the design world
and the contemporary art world. If you flip open
any edition of Art Forum, you’ll notice the pages
are almost anti-design, focusing entirely on the
art work featured and giving little attention to
type, layout, and color. My goal was to create
a thoughtful, attractive design, that still felt
contemporary and would appeal to artists. I kept
the color simple: a fresh hot pink used sparingly,
and intentionally kept the type styling to a
minimum. I had fun creating an unexpected flow
through the pages, having tiny photos bleed off the
edge of the page, or keeping a spread completely
devoid of any information by covering it with a
sheet of color.
N0. 04 | B A S JA N A D E R
N0. 04 | B A S JA N A D E R
RACHEL HARRELL | 2 0 1 5
PROJECT NAME / / False Eyelashes
CLIENT / / Self - initiated
PRODUCT / / Album cover and poster
This was a project developed in an illustration
class. The prompt was to create a mixtape with a
unified theme and then design a cover for it. I‘ve
always had an affinity for old country music so
I decided to create a playlist staring some of the
classic ladies of country. Dolly Parton has a song
titled “False Eyelashes”, which divulges some of
the woes of being a female country singer. I used
that track as my inspiration. For the album’s cover,
I illustrated a pug with a Dolly Parton-esque
hairdo, generous eyelashes, and cigarette hanging
from her lips. I chose a color palette of vintage
mustards and teals to throw it back to the era of
Jello casseroles and hair curlers, and created some
quirky, off beat, hand-lettered type.
N0. 05 | FA L S E E Y E L A S H E S
N0. 05 | FA L S E E Y E L A S H E S
FEATURING THE
VOCAL STYLING OF:
Dolly Parton
Tammy Wynette
Patsy Cline
Connie Francis
Nancy Sinatra
Reba Mcentire
Loretta Lynn
Lynn Anderson
Kitty Wells
Tanya Tucker
RACHEL HARRELL | 2 0 1 5
PROJECT NAME / / Edward Burtynsky
CLIENT / / Self - initiated
PRODUCT / / TED talk winner booklet
This project was a multi page publication
highlighting a previous winner of the TED talk
prize, photographer Edward Burtynsky. I chose
him because I was struck by his powerful, large
scale photos of the earth’s changing landscape.
His images feature beautiful color and incredible
texture, so I kept my layout simple; with bold
lines, clean text, and minimal color to allow the
photographs room to standout.
N0. 06 | E DWA R D B U RT Y N S KY
N0. 06 | E DWA R D B U RT Y N S KY
RACHEL HARRELL | 2 0 1 5
PROJECT NAME / / Worship Under the Stars.
CLIENT / / PLNU
PRODUCT / / Event Poster, Water Bottle
Worship Under the Stars is an annual PLNU event
that provides an outdoor, worship experience at
night. This was a last minute project that needed to
quickly spread the word about the event. I chose to
illustrate the poster because I knew I could execute
it relatively fast while still giving it a hand crafted
feel. I drew an anonymous person standing alone,
looking up at the night sky in reflection and kept the
colors a narrow range of blue-greens to standout
against the dark background.
N0. 07 | U N D E R T H E S TA R S
N0. 07 | U N D E R T H E S TA R S
RACHEL HARRELL | 2 0 1 5
PROJECT NAME / / Hello Friends!
CLIENT / / Nazarene Compassionate Ministries + PLNU
PRODUCT / / Website, Installation, Tee- Shirts, Stickers, Bracelets, Stamp, and Soap.
Hello Friends started as a graphic design class
project, where we were asked to create and
design a campaign to raise money for a well in the
Democratic Republic of Congo. My design was
chosen from the class to represent our school in
the Nazarene Compassionate Ministries national
competition. We competed against 8 other
universities and eventually received the 2nd place
prize consisting of an $8,000 implementation
grant and a $7,500 scholarship for human
trafficking survivors to have the opportunity to
attend our school. My aim when designing Hello
Friends was to consider both cultures involved.
I wanted to honor the Democratic Republic of
Congo’s aesthetic and culture but had to keep
in mind the target audience for donations was
California college students. I studied colors,
textiles, and patterns of the DRC and decided
to illustrate those elements in a way that would
appeal to my generation. I used cheerful, modern
handwriting to give it a personal and friendly
voice, and mixed the vibrant colors typically used
in African cultures with a clean black and white
pallet to freshen up the look.
N0. 08 | H E L L O F R I E N D S !
N0. 08 | H E L L O F R I E N D S !
RACHEL HARRELL | 2 0 1 5
Over the course of three weeks,
we campaigned to meet a goal
of $6,000 that would go toward
a well at a primary school in
the DRC. We spread the word
through soap making events, cliff
cleanups, toothbrush collections,
and a full range of social media
platforms. Two iPad donation
stations were installed on campus
in addition to an Indiegogo
fundraising platform. By the end
of the campaign, we well exceed
our goal and raised $10,500.
FONTS USED
Vincent
abcdefghijklmnopqrstuvwxyz
Florence
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
N0. 08 | H E L L O F R I E N D S !
RACHEL HARRELL | 2 0 1 5
N0. 08 | H E L L O F R I E N D S !
RACHEL HARRELL | 2 0 1 5
THANK YOU!
Thanks to the Lord for directing my path to
Point Loma, before I even had a desire to come
here and for giving me the opportunity to spend
my life creating. Thanks to my parents who are
unceasingly supportive of me in all my pursuits.
Thanks to Courtney Mayer for pushing all the
senior designers to fulfill their potential and for
caring about our work just as much as we do.
W R I T T E N A N D D E S I G N E D BY R AC H E L H A R R E L L . T H I S
B O O K WA S P R I N T E D BY C L E A R STO RY, S A N D I E G O O N
8 0 L B , M O H AW K PA P E R . N O P O RT I O N O F T H I S B O O K
M AY B E US E D O R R E P R O D U C E D W I T H O U T P E R M I S S I O N
F R O M T H E AU T H O R .
R ACH E L H A R R E L L DE S I G N.CO M // 3 0 2 . 727. 6 3 14
T H A N K YO U