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Work Portfolio

Career highlights featuring writing, marketing and video samples.

Rachel Anderson

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Augsburg Fortress Publishers Marketing Experience

MARKETING COMMUNICATION SPECIALIST, AUGSBURG FORTRESS PUBLISHERS MINNEAPOLIS, MN 9/6/2008-4/6/2009 Communications consultant between product managers and marketing communications. Responsible for developing strategic plans for all marketing communications projects. Publicist Responsible for managing all corporate branding and internal and external communications via print medium, advertisements, corporate intranet sites, events, press releases and newsletters. Social Networking Site Administrator: Responsible for creating social networking sites with the intent of expanding Augsburg Fortress’ market reach and increasing sales. Designer, administrator, and responsible for running Google analytics to track usage and sales results.

MARKETING COORDINATOR, AUGSBURG FORTRESS PUBLISHERS MINNEAPOLIS, MN 11/18/2006-9/6/2008 Maintained databases (FileMaker Pro and SharePoint), ran reports and analyzed data—reported marketing trends to the marketing team. In 2008, 687 projects were executed, 97% were completed on time or ahead of schedule. Managed life cycle and coordinated workflow for all marketing communications projects (printed pieces, websites and e-communication). Ensured that deadlines and budget goals were met. Point person between the marketing department and any internal and external customers. Measured, evaluated and modified processes used to ensure quality and efficiency of work. Marketing copyeditor (for print projects, e-newsletters and websites). Interim publicist for academic books line.

+Spark Sunday School Brochure My role: Copywriter

CanJesusfly?

Can Jesus hear us?

Can Jesus see me?

[DIE-CUT]

Kids learn about their faith in different ways. Some kids learn best through hands-on activities. Other kids learn best through writing and reading activities. Still others learn best through a combination of activities.

Spark has been designed by children’s education experts to accommodate all of the different ways kids learn.

Kids explore their faith through interactive activities and games, colorful lesson leaflets, creative art projects, and engaging music.

What can we do to reach kids who learn in different ways?

Spark is designed to accommodate all of the

different ways kids learn.

A SUNDAY SCHOOL CURRICULUM DESIGNED

TO

ACTIVATEFAITH!

Spark is a Sunday school faith formation program designed for ages 2 – grade 6.

Spark is easily adaptable to your congregation’s needs, no matter what curriculum model you currently use. The program includes resources for Classroom, Lectionary, and Rotation curriculum models.

Spark equips you and your teachers with lesson preparation videos, online forums to share ideas with other Christian educators, and lesson flexi- bility that allows you to teach the Bible story in the way that works best for you and your students.

Kids open their Bibles each week and engage in Scripture! Watch them grow in faith by encountering God’s Word, while participating in activities that reinforce the lessons.

Spark’s innovative preparation tools help you and your teachers quickly prepare for each week.

Brief 3-5 minute lesson preparation videos provide an overview of each lesson. Easy-to-follow lesson plans ensure teachers have the information they need to convey the key points of each lesson in an age-appropriate way.

Each lesson includes activities and crafts that can be completed using basic materials like markers, colored paper, and crayons.

activatefaith.org 800.328.4648

The Lectionary curriculum model follows stories in the Revised Common Lectionary. Throughout the three–year cycle, each lesson comes from a Bible story in the Old Testament, the Gospels, or Acts, so the story kids learn in Sunday school coincides with readings used in worship.

This model is designed for classroom use and works best for congregations who are looking for a curriculum that connects readings from worship with Sunday school.

Spark Lectionary covers the 3-year cycle of the Revised Common Lectionary. Each week the Bible story comes from the Old Testament, the Gospels or Acts. Below is the scope and sequence for Fall 2009, Lectionary Year B.

Lectionary 24/15 Pentecost Peter’s Faith Mark 8:27-38

Lectionary 25/16 Pentecost Who is the Greatest? Mark 9:30-37

Lectionary 26/17 Pentecost Share God’s Love Mark 9:38-50

Lectionary 27/18 Pentecost Adam and Eve Genesis 2:4-25

Lectionary 28/19 Pentecost A Rich Man’s Questions Mark 10:17-31

Lectionary 29/20 Pentecost James and John Mark 10:35-45

Lectionary 30/21 Pentecost Bartimaeus Sees Mark 10:46-52

Lectionary 31/22 Pentecost A Message from God Deuteronomy 6:1-9

Lectionary 32/23 Pentecost The Widow’s Offering Mark 12:38-44

Lectionary 33/24 Pentecost Be Ready Mark 13:1-8

Reign of Christ Christ the King John 18:33-37

Complete scope and sequence is available at activatefaith.org

activatefaith.org 800.328.4648

The Rotation model provides 8 workshop rotation options. In this model, kids spend more than one week on each Bible story and visit a different workshop each week in order to experience that same story from a different perspective.

Each workshop rotation for kids in Kindergarten through Grade 6 is focused on a rich Bible story or group of Bible stories. Workshop rotations include: Art, Bible Skills and Games, Computer Lab, Cooking, Creative Drama, Music, Science, and Video. Preschoolers will experience an in-room rotation with Storytelling, Art, Snack, Music, and Game stations.

The curricular resources are organized into four separate age groupings: Preschool (in-room rotation) Lower Elementary (workshop rotations) All Kids (K—Gr. 6 workshop rotations) Upper Elementary (workshop rotations)

Spark Rotation offers a total of 48 story options that cover key Bible stories and influential Bible characters. Below are the Spark Rotation story options available for use this Fall.

Complete scope and sequence is available at activatefaith.org

Creation Genesis 1:1-31; 2:4-25The First Sin Genesis 3:1-24Joseph and His Brothers Genesis 37:1-28Joseph and Pharaoh Genesis 39:20-41:57; 45:1-15; 50:15-21Queen Esther Esther 2:5-18; 3:1-6; 8:1-17Banquet with Simon Luke 7:36-50Ruth Ruth 1:1-22; 2:1-17Jesus Is Born Matthew 1:18-25; 2:1-12 ; Luke 1:26-58; 2:1-20

Spark Rotation includes an “All Kids”option,

making it easy for smaller congregations or congregations who prefer a multi-age Sunday

school program format.

Spark Lectionary is designed to help

congregations connect the readings from worship to lessons in Sunday school.

+ New Year/New Product Mailer January 2009 My role: Concept, Image Selection, Copywriter

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At Augsburg Fortress, we have renewed our mission of supporting your ministry—providing faith formation and worship resources that inspire Lutherans of all ages and backgrounds to get involved and to live their faith.

GrowEvangelical Lutheran WorshipRespecting the many expressions of worship that are used throughout the church, grounded in our faithful heritage and new ideas that keep worship vibrant.

WorshipLutheran Study BibleInviting and reader-friendly, Lutheran Study Bible (NRSV) helps readers encounter Scripture in a fresh, new way!

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New Product Mailer-ELCA.indd 1 3/19/09 12:27:22 PM

+sparkhouse

PRODUCT DESIGNER, SPARKHOUSE MINNEAPOLIS, MN 4/6/2009-PRESENT

Co-creator of a new children’s curriculum centered in environmental awareness and advocacy. www.wearesparkhouse.org/renew

Responsible for product design, branding, sourcing, editing and marketing new products for sparkhouse.

Responsible for helping to build the sparkhouse brand, public relations and marketing strategy

Event coordinator for internal and external events.

Customer service and social media management in a start-up business environment.

+Product Design ReNew: The Green VBS was created during the summer of 2009. ReNew is an environmentally- focused VBS curriculum for church communities that easily empowers kids to make positive change for themselves, the community, and the world as they grow in faith. I served as co-product designer and marketer of the product.

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Going Green with ReNew! Combined with teaching Jesus’ Parable of the Sower, ReNew focuses on ecology and caring for creation in all aspects of the program, from the activities kids do each day to the program materials.

Going green is a process—some changes are easier to make than others. While the core ReNew activities are based on “green” practices, the curriculum offers many options to go “greener” or “greenest” to meet the church’s needs.

Going green may not be the “easiest” thing to do, but growing as environmental stewards and caring for God’s creation are active ways to demonstrate faith.

As kids and adults work together to change their world, they celebrate and share their gifts and talents with all creation.

+Establishing the ReNew Team

To create ReNew, we gathered and worked with an amazing team—combining environmental education experts (Marcie Oltman, Ami Voeltz, April Rust), artists, musicians, writers and theologians from many different religious denominations.

Our collaboration resulted in 360 pages of curriculum, a music CD, sheet music, an overview and decorating DVD and amazing learning tools for kids!

+The Challenge of Creating a Truly Green Resource

ReNew focuses on ecology and caring for creation in all aspects of the program, from the activities kids do each day to the program materials.

It was really important throughout the development process to think of the entire life cycle of the product and how people engage with the product in order to create a resource that is truly green and inspires kids and adults to care for the earth.

We decided to manufacture all of the ReNew resources using recycled materials and to make them recyclable. Many of the resources can also be used after the VBS week is over.

Responsible Resources

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A Fun & Transformational Experience for Children Although current threats to our environment can seem scary, ReNew is about hope, opportunity, and service. Kids and congregations lead the way as stewards of the earth

Beyond creating a curriculum that is environmentally focused, we set out to create an exceptional learning experience for kids.

To do so, we worked with educators to design an experience that is age appropriate, addresses different reading levels and involves the multiple intelligences of children to engage them in active learning.

+Age-Level Appropriate Resources

+Visually Telling A Story

The challenge: Help customers visualize what a “green” learning environment may look like.

The plan: Partner with decorating volunteers to create activity site environments out of recycled and repurposed items only, over a period of three days.

The location: Wayzata Community Church during their annual rummage sale (the largest rummage sale in the Midwest).

My role: Scriptwriting, overall set design and talent manager.

+What a green learning environment could look like…

+What a green learning environment could look like…

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Decorating Focus

Practical for customers

Recycled and Repurposed Materials

Safety for Children

Inspirational, Tactile, Room for Wonder and Free Play.

Colorful

Could easily be replicated in different environments.

Visually telling the Bible story and explaining green concepts in a variety of ways.

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An Age-Appropriate Environment for Preschoolers

Tactile (all materials that make up the flower wall are attached to the background using Velcro, so kids can move the items and re-imagine the environment)

Room for Wonder and Free Play

Safety

At an appropriate height to engage preschoolers

+ReNew Decorating Video Final Product Featuring Sasha Andreev,

of HGTV’s Decorating Cents and Curb Appeal

  To View the Decorating Video, please visit YouTube

http://www.youtube.com/watch?v=enLjNbAfUYI

+ReNew Marketing The ReNew marketing goals are to reach 55,000 congregations via mail, print advertising, email, web banner ads and social networking. I was responsible for the overall marketing plan and execution of tactics.

+ The ReNew Website The site focuses on giving customers an opportunity to preview ReNew: the Green VBS online.

Activity site, Samples, Decorating Tips, Daily Themes, Program Overview, Music Samples, Clip Art.

www.wearesparkhouse.org/renew

+The ReNew Commercial My role: Concept & Scriptwriting

  To View the ReNew Commercial Video, please visit YouTube

http://www.youtube.com/watch?v=aAr76ESFgw8

The ReNew Overview Video This particular video is part of a three video series explaining the ReNew product line. My role: concept, scriptwriting and presenting.

  To View the Overview Video, please visit YouTube

http://www.youtube.com/watch?v=TsNEkrhzcmw

+ReNew email campaign (emailed to 50,000 customers) My role: Concept and copywriting

ReNew Postcard Building Awareness for the Brand

My role: Concept and copywriting Does your VBS experience have the power to change the world?

wearesparkhouse.com

Grow in Faith. Have Fun. Change The World.

THE GREEN VBS™

2800 Lyndale Avenue SouthMinneapolis, MN 55408-2108

Sparkhouse is a new resource design group—collaborating with church communities to reimagine our future.

Get ready to grow in faith, have fun, and change the world. ReNew: The Green VBS™ brings God’s word and ecology together in a fun and engaging experience for kids.

Get ready to care for God’s creation together. Preorder your starter kit at wearesparkhouse.org

Parable of the Sower

ReNew Postcardv3.indd 2 9/22/09 11:25:23 AM

+ReNew Ads (appearing in Children’s Ministry Magazine) My role: Concept and copywriting

Does your VBS experience have the power to change the world? Grounded in Jesus’ Parable of the Sower, ReNew: The Green VBSTM empowers kids through hope, opportunity, and service.

Are you ready? Visit wearesparkhouse.org to get started!

wearesparkhouse.org

To learn more and order your starter kit, visit wearesparkhouse.org/renew

Grounded in Jesus’Parable of the Sower,

ReNew: The Green VBSTM empowers kids through

hope, opportunity, and service.

™

PRJ014562-1109

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Social Networking

I established the following social networking sites to help market the ReNew brand.

Facebook http://www.facebook.com/#/renewvbs?ref=ts

The ReNew blog: http://renewvbs.blogspot.com/

Watch ReNew intro and decorating videos on YouTube http://www.youtube.com/user/wearesparkhouse

Download samples at the website: www.wearesparkhouse.org/renew

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Additional Leadership Experience Video Coordinator: Responsible (2007 & 2008) for the execution of a video promotional piece, sent to over 10,000 customers, that resulted in a total revenue of over $1.6M (2008).

Rebranding: Member of rebranding team responsible for the 2009 launch of Augsburg Fortress’ new corporate identity. Responsible for catalog redesign and the continued communication of strategic marketing objectives and brand enforcement.

Intranet development: Member of team responsible for building the new corporate intranet site. Develop and post new content, report on usage and train users on functionality.

Leader of the Augsburg Fortress “Go Green” team: Campaign for environmental advocacy, ensures cost-effective and environmentally friendly business decisions, manages $2000 annual budget, responsible for coordinating vendor relationships when partnering on environment-focused business objectives. (10/2007-present)

Representative of Augsburg Fortress at numerous national sales events. Responsible for event preparation, sales and marketing during the event, and post event analysis. Average 2-3 events per year

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Thank you for viewing my profile Please contact me for more work samples and professional references.

Rachel Anderson 4964 Emmit Dr. N. Unit 8

Hugo, MN 55038

612-384-3246

rajoroja@gmail.com