Rachael Powell - B2B Marketing Leaders Forum APAC€¦ · 8.6/10 34 Results in March 2019 (85%...
Transcript of Rachael Powell - B2B Marketing Leaders Forum APAC€¦ · 8.6/10 34 Results in March 2019 (85%...
This is Xero
Rachael PowellChief Customer, People & Marketing Officer
XERO
This is Xero
Xero is a leading platform helping small businesses and their advisors grow and thrive
THIS IS XERO
This is Xero
OUR PURPOSE
Make life better for people in small business, their advisors and communities around the world.
This is Xero
OUR MISSION
Rewire the world of small business, making it seamless, simpler and smarter.
$2.15 trillion $3.9 billion
$582m200+
700+ 180 2,500+
50,000
1.8m+
The value it’s bringing to our customers is reflected in the growing demand for our services and the growth of our business.
subscribers at 30 September 2018
total product investment from Xero’s inception to 30 Sept 2018
connected apps
value of incoming and outgoing transactions across the platform in FY18
countries where Xero is used
partner developers
total lifetime value of Xero subscribers at 30 September 2018
Xero staff worldwide
connections with financial institutions
*Figures are in NZD
This is Xero
The changing business environment
This is Xero
The trust gap
At the heart of our
strategy is our
purpose and our
people, who drive
our brand and
customer experience
to support our
community.
Enable employees to do the best work of their lives
DIVERSITY & INCLUSION
8.7/10
Inclusive work environment
Work/life balance
Regular flexible working arrangement
“Xero is an inclusive work
environment where I feel valued
and respected, and can bring my
whole self to work.”
Voluntary survey July 2018
8.6/10
34
Results in March 2019 (85% overall participation)
Results in March 2019 (85% overall participation)
of respondents %
Inclusive work environment
“Xero is an inclusive work environment where
I feel valued and respected, and can bring my
whole self to work.”
8.6/10
Results in March 2019 (85% overall participation)
8.7/10Work/life balance
“Xero provides me with enough flexibility
to help me balance the needs of my work
and personal life.”
Results in March 2019 (85% overall participation)
have a regular flexible working arrangement
Voluntary survey July 2018
34 of respondents %
43 of the board
are woman
%
42 of XLT are woman%
Agent profiles create a #human touch on all our cases
I have a Masters degree in
Accounting, and I love
succulents, food and
travelling – anything that’s
beautiful just like Xero!
“Born in Mumbai, bred in
Wellington. My first job was
working in an orange juice
factory, but I got canned;
couldn’t concentrate.”
This is Xero
1000’s of serversworking 24/7
1000’s of Xerosworking with you
HUMAN
MACHINE
Xero Centralhelps our customers get the answers they need
THIS IS XERO
MISSION Create a global movement that inspires trust, delivers beautiful experiences and empowers our people, customers and communities to thrive.
People, Customer & Marketing Team
MISSION
Create a global movement that inspires
trust, delivers beautiful experiences,
and empowers our people, customers
and communities to thrive.
What can you
do differently?
Clear purpose
Passionate people in an
environment where they
can thrive and do the best
work of their lives
Shared goals In-depth understanding
of customer data
Technology that helps
you deliver#Human
“So many of my clients go
with @Xero because my
other clients tell them
how much they “love” it!”
“Just asked another client
how they are enjoying
their new @Xero file.
They said they “don’t like
it, they love it”.”
“@Xero thanks! So nice to
be dealing with actual
caring, competent, human
beings.”
“Amazing support by Robert
at the @Xero Colorado office.
Xero support are caring,
smart, and go the extra mile.
Thanks!”
“I’m LOVING the @Xero
find & recode function for
advisors. Such a quick
and easy way to fix client
mistakes!”
“@Xero is just fantastic.
So many problems,
solved. Done. Love it. I’m
actually enjoying
getting ready for taxes.”
This is Xero