Rachael Powell - B2B Marketing Leaders Forum APAC€¦ · 8.6/10 34 Results in March 2019 (85%...

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This is Xero Rachael Powell Chief Customer, People & Marketing Officer XERO

Transcript of Rachael Powell - B2B Marketing Leaders Forum APAC€¦ · 8.6/10 34 Results in March 2019 (85%...

Page 1: Rachael Powell - B2B Marketing Leaders Forum APAC€¦ · 8.6/10 34 Results in March 2019 (85% overall participation) Results in March 2019 (85% overall participation) % of respondents

This is Xero

Rachael PowellChief Customer, People & Marketing Officer

XERO

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This is Xero

Xero is a leading platform helping small businesses and their advisors grow and thrive

THIS IS XERO

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This is Xero

OUR PURPOSE

Make life better for people in small business, their advisors and communities around the world.

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This is Xero

OUR MISSION

Rewire the world of small business, making it seamless, simpler and smarter.

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$2.15 trillion $3.9 billion

$582m200+

700+ 180 2,500+

50,000

1.8m+

The value it’s bringing to our customers is reflected in the growing demand for our services and the growth of our business.

subscribers at 30 September 2018

total product investment from Xero’s inception to 30 Sept 2018

connected apps

value of incoming and outgoing transactions across the platform in FY18

countries where Xero is used

partner developers

total lifetime value of Xero subscribers at 30 September 2018

Xero staff worldwide

connections with financial institutions

*Figures are in NZD

Page 6: Rachael Powell - B2B Marketing Leaders Forum APAC€¦ · 8.6/10 34 Results in March 2019 (85% overall participation) Results in March 2019 (85% overall participation) % of respondents

This is Xero

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The changing business environment

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This is Xero

The trust gap

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At the heart of our

strategy is our

purpose and our

people, who drive

our brand and

customer experience

to support our

community.

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Enable employees to do the best work of their lives

DIVERSITY & INCLUSION

8.7/10

Inclusive work environment

Work/life balance

Regular flexible working arrangement

“Xero is an inclusive work

environment where I feel valued

and respected, and can bring my

whole self to work.”

Voluntary survey July 2018

8.6/10

34

Results in March 2019 (85% overall participation)

Results in March 2019 (85% overall participation)

of respondents %

Inclusive work environment

“Xero is an inclusive work environment where

I feel valued and respected, and can bring my

whole self to work.”

8.6/10

Results in March 2019 (85% overall participation)

8.7/10Work/life balance

“Xero provides me with enough flexibility

to help me balance the needs of my work

and personal life.”

Results in March 2019 (85% overall participation)

have a regular flexible working arrangement

Voluntary survey July 2018

34 of respondents %

43 of the board

are woman

%

42 of XLT are woman%

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Agent profiles create a #human touch on all our cases

I have a Masters degree in

Accounting, and I love

succulents, food and

travelling – anything that’s

beautiful just like Xero!

“Born in Mumbai, bred in

Wellington. My first job was

working in an orange juice

factory, but I got canned;

couldn’t concentrate.”

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This is Xero

1000’s of serversworking 24/7

1000’s of Xerosworking with you

HUMAN

MACHINE

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Xero Centralhelps our customers get the answers they need

THIS IS XERO

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MISSION Create a global movement that inspires trust, delivers beautiful experiences and empowers our people, customers and communities to thrive.

People, Customer & Marketing Team

MISSION

Create a global movement that inspires

trust, delivers beautiful experiences,

and empowers our people, customers

and communities to thrive.

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What can you

do differently?

Clear purpose

Passionate people in an

environment where they

can thrive and do the best

work of their lives

Shared goals In-depth understanding

of customer data

Technology that helps

you deliver#Human

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“So many of my clients go

with @Xero because my

other clients tell them

how much they “love” it!”

“Just asked another client

how they are enjoying

their new @Xero file.

They said they “don’t like

it, they love it”.”

“@Xero thanks! So nice to

be dealing with actual

caring, competent, human

beings.”

“Amazing support by Robert

at the @Xero Colorado office.

Xero support are caring,

smart, and go the extra mile.

Thanks!”

“I’m LOVING the @Xero

find & recode function for

advisors. Such a quick

and easy way to fix client

mistakes!”

“@Xero is just fantastic.

So many problems,

solved. Done. Love it. I’m

actually enjoying

getting ready for taxes.”

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This is Xero