Raceweek,Tom Thumb Grocery Stores and The Clever Cleaver Brothers join forces.
14
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS Rev up your engines and your appetite with Tom Thumb and Randall’s Racin’ Recipes featuring The Clever Cleaver Brothers® The Ultimate NASCAR Grocery Program December 9, 2009
-
Upload
guest5afc79 -
Category
Sports
-
view
1.165 -
download
0
description
Here's an opportunity we know you'd like to hear about. We've heard a lot of our clients say, "if only you could tie your cooking segments with in-store promotions, now that's a program I'd sign off on". Well, here's your chance to do just that. The NASCAR season goes from February-November 2010. Our Racin' Recipes segments air each week inside the show RACEWEEK, now in it's 14th year and reaching over 5 million viewers.We have partnered with Tom Thumb/Randalls Stores in the Dallas/Forth Worth and Houston markets with an incredible in- store/on-air program. I have attached a deck with a brief overview of the NASCAR opportunity as well as a recap document that was put together on Gameday's Tom Thumb/Randalls High School Sports Promotion with Dr Pepper that has already aired. In a nutshell, we create sales programs for manufacturers in Retail accounts by promoting those retail accounts to our passionate NASCAR fans over a 41 week time period in our "Retailer's Racin' Recipes." In that on-air segment we utilize manufacturer partners product to create easy tailgating recipes. We show off the manufacturer's product, promote the grocery retail partner, drive traffic to the stores and, in this case, our contacts at Tom Thumb/Randalls work with our manufacturer's to support them and drive sales at store level. This is a great opportunity you won't want to miss. You can get involved a many levels. This opportunity is limited to only a few Clients. Give me a call ASAP @ 619-933-3991. Start your engines! Steve Cassarino The Clever Cleaver Brothers [email protected]
Transcript of Raceweek,Tom Thumb Grocery Stores and The Clever Cleaver Brothers join forces.
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
Rev up your engines and your appetite with Tom Thumb and Randall’s Racin’ Recipes
featuring The Clever Cleaver Brothers®The Ultimate NASCAR Grocery Program
December 9, 2009
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
PROGRAMS WITH TOM THUMB/RANDALLS GameDay has been working with Tom Thumb/Randalls for the past 10 years
Screen shots of Dr Pepper Displays
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
Racin’ RecipesPresented by:
Your Brand Here
Tom Thumb/Randalls Racin’ Recipes segments feature the World Renowned
Celebrity Chefs, The Clever Cleaver Brothers®. These 1-2 minute video recipes are
produced to promote Tom Thumb/Randalls and their vendor partners to passionate race
fans who are entertaining either at the track or at their home. These segments will air weekly within the RaceWeek Television Show and at RaceWeekOnline. These segments give race fans all the right ingredients to a successful
tailgate and drive customers to Tom Thumb/Randalls stores for these items.
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
PUTTING IT TO WORK FOR
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
Tom Thumb’s/Randalls’ Racin’ Recipes are 1-2 minute video recipes that run within the weekly RaceWeek TV show. They also are available at raceweekonline.com. Items used within the recipes would be items sold within Tom Thumb/Randalls stores. These segments give race
fans all the right ingredients to a successful tailgate.
Racin’ Recipes
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
Dates: February 2010-November 2010 (10 months)Dallas/Fort Worth - WFAA, Channel 8–Sundays at 11:30AMHouston – KNWS, Channel 55–Saturdays at 10:00PM(14th season of RaceWeek)Hosted by WFAA’s George Riba
Overview:From NASCAR to Indy Car, RaceWeek brings fans the latest news in America’s largest spectator sport. Fans receive up to date coverage of the actual races and go “behind the scenes” with a “garage pass” to hear from the drivers, crew chiefs, and owners. RaceWeek…a high-performance engine that reaches powerful demographics and brand loyal fans.
•Targets Loyal & Passionate Motorsports Fans•TV Show Airs Throughout the Southwest •Over 5 Million Homes•Naming Rights•Custom Features and Promotions
•TV Commercials•24/7 Interactivity at RaceWeek Online•Social Community Marketing•Online Video and Email Marketing •On-Location Events
Presented by: Your Brand Here
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
The GameDay Online Network delivers Tom Thumb/Randalls to hundreds of thousands of fans and Tom Thumb/Randalls customers geo-targeted to the Tom Thumb/Randalls target areas. We promote our partners through 728x90 and 300x250 banners within RaceWeekOnline.com. We also syndicate
content and Tom Thumb/Randalls banners to our syndicated partner sites.
RaceWeekOnline.com
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
SIMULATOR EVENTS AT STORES
GameDay can provide Customer Engaging events at stores to promote Tom Thumb/Randalls Racin’ Recipes and our vendor partners. Fans receive the opportunity to drive actual NASCAR circuit tracks via our simulator that makes you feel like you are in the driver’s seat of an actual NASCAR Cup Car.
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
Next Steps
Discuss particulars of the program with Pepsi representatives
With Pepsi interest, set up conversation with Pepsi and Tom Thumb representatives to discuss display opportunities
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
THANK YOUFOR THE OPPORTUNITY
Our team of experienced sports marketers will help design
custom plans to meet your marketing challenges.
For more details, contact Steve Cassarino
619-933-3991 or [email protected]
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
APPENDIX
INTRODUCTION TOGAMEDAY PRODUCTIONS
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
GAMEDAY QUICK FACTS Expertise in Sports Marketing since 1991
Deliver specialized sports programming to extremely passionate sports fans
An award-winning TV production team with a full-time staff of producers, photographers, editors and graphic designers
Produce over 200 television shows a year and publish two 24/7 content portals. EX: RaceWeek and RaceWeek Online
Full service internet team that includes development, search marketing and e-commerce solutions for business trying to reach motorsports fans
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
INDUSTRY AWARDS AND RECOGNITION
45 national production awards and 3 Emmy nominations
PASSIONATE FANS ENGAGING CONTENT POWERFUL RESULTS
SELECT CLIENTS
