RACETRACK - Lodha Group · PRICING PROPOSAL PRICING COMPONENT TYPE FREQUENCY AMOUNT (in INR)...

RACETRACK

Presentation For

Lodha Group

CONTENT

• About Racetrack

• Digital Real Estate Market

• Current Trends in Real Estate Industry

• Business Challenges in Real Estate

• Our Proposal – MARVIN

• Methodology

• Performance and Case Study

• Delivery Timelines and Pricing

• Revenue Impact and ROI

Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.

I N T R O D U C I N G …

India’s 1st AI Innovation Hub

helps in seamless business transformations

ABOUT RACETRACK

• Racetrack.ai is India’s first AI innovation hub which helps organisations to maximize productivity & seamless Business transformation to fuel Business Expansion

• Focused Industry Verticals - Real Estate, BFSI, Hospitality, Healthcare• Presence in India, Singapore, Mauritius, UAE & US

20172019

30 Best Tech Companies

Asia


TRENDS IN CONSUMER BEHAVIOR

of potential buyers do vigorous research online before buying home/property

more inquiries when website has interactive landing page with conversational AI

On-site Customers likely to abandon intent if they can’t find quick answers on-site

of real-estate buying decisions are influenced online

Source: Forrester, Social Beat


BUSINESS CHALLENGES

Quality Lead Generation

Non Interactive Website

Efficient Web-Prospect Engagement

Potential Prospect Miss

Low Website Conversion

Lack of Up Sell Opportunity

Understanding Customer

Low Brand Experience

Agents Undercutting

Profits


AI Powered Smart Communicator that engages customers intelligently, understanding their sentimental needs and generates value for the businesses.

P R E S E N T I N G

Virtual Customer Assistant Multi-Media

Sentiment AnalysisReal-time AI Dashboard Plug & Play Sales

Hyper-PersonalizedCustomer Engagement

Product Recommender

Cross-Sell and Up-Sell


HOW MARVIN ACTS?

Use Case 1

Prospect Engagement

Use Case 2

Product Discovery

Use Case 3

Lead Generation

Use Case 4

Retargeting prospects

Use Case 5

Lead Nurturing

Use Case 6

Site Visits

Proactive interaction with

consumers

Consumer Intent

identification

Contextual intelligent

engagement

Analyzing sentiments of

consumers

Recommends the right product

Consultative Cross-sell /

up-sell

Retargeting cold leads

Periodical mailers /

newsletters

Convert cold to warm/hot

leads

Omni channel push

notifications

Project / property updates

Personalized offers

OTP verified scheduling

CRM notification

Marvin enabled online

transaction

Collecting contact details

Lead segmentation

(hot / warm / cold)

Feed categorized lead data to

CRM


HOW MARVIN WORKS?

Virtual Customer Assistant

CREATE ENGAGEMENT WITH PROSPECTSMulti-Media

ENGAGES CUSTOMERS USING Photos and Videos

Sentiment Analysis

ANALYSE SENTIMENT AND SEGMENT EACH CUSTOMER DIFFERENTLY

Hyper-Personalization

PERSONALISE CUSTOMER EXPERIENCE FOR QUALITY LEADS

Product Recommender

RECOMMENDS PROPERTIES SUITABLE TO THE CUSTOMER

Real-time AI Dashboard

DASHBOARDS REPRESENTING A 360O

WEB-INSIGHTS FOR BUSINESS AND MARKETING PLAN

SALES

WEB TRAFFIC


TECHNOLOGY COMPONENTS

Prepared By – , Knowledge Partner of

Understanding (NLP)

Engagement (NLG)

Business Logic

Databases Open APIs ERP

Third-Party Services

Knowledge

Mac

hin

e Le

arn

ing

Customers Channels Processing Dialogue Management

TextImage

No single technology; rather, a collection of technologies


MARVIN’S DASHBOARDKey customer preference insights driven based on Machine-Learning & Deep-Learning

Performance Overview

Demography Details

Lead Funnel

Engagement Details

NET PROMOTOR SCORE

CUSTOMER PROFILING

& SEGMENTATION

BRAND PERFORMANCE

SCORE

CUSTOMER PREFERENCES

TRAFFIC, CAMPAIGN & CONVERSION

ANALYTICS


BEST AMONGST THE REST


System

AVG. Response Time/Query

Sentiment Analysis

Hyper-Personalization

Missed Prospects

Actionable Business Insights

End-to-End Sales Capability

Conversational AI Stacks

<500 Milliseconds

Hardly any

AI Driven Customized Insights,Data Enrichment & Categorization

Lead Generation to Site Visit to Transaction Handling

System Driven Man / Live Chat

30 Seconds – 15 mins.

Up to 8% on Optimum Load

Basic Dashboard

Up to Leads

Form Automation

<500 Milliseconds

Undetermined

Basic Dashboard

ParametersMARVIN, AI Powered Smart Communicator

Human Live ChatOther Chat-Bots

Up to Leads

EASY INTEGRATIONS

Marvin can be integrated easily with all kind of backend systems like CRM, Google Analytics,

Market Automation, etc.


MARVIN’S ACHIEVEMENTS

Quality leads

improved from

3% to 8%

Customer acquisition efficiency

grown

‘3x’ times

Clients Incremental

revenue rose up to

$67M+

Average conversation to lead ratio

40%

CSAT score improved

up-to

24%

Sales-cycleshortened

up-to

30%

Business opportunity

created worth

$1.6B+


MARVIN’S PERFORMANCE SNAPSHOT

PROSPECTSENGAGED

AVG DURATIONOF ENGAGEMENT

CSAT SCORE IMPROVEDENGAGEMENT TO LEADBUSINESS

OPPORTUNITY CREATED

2.4M+ 41.23% 00:07:43 $1.37B+ 23.42%

Tested and proven in real-estate


*Based on Marvin’s performance metrics

60,000Total visitors monthly

4800Prospects, Marvin will

engage with

1824Quality leads

41Purchases ₹61.5 Cr.Monthly

PROJECTED INCREMENTAL REVENUE

₹738 Crores (Annual Incremental Revenue)

8% Engagement Rate

38% Quality Lead Generation

2.25% Lead to Sales Conversion


PROPOSED DELIVERABLES & TIMELINE

• Go-Live (Post contract execution & requirement signoff)

• Focus on engagement, personalization and lead generation

• Basic integration with CRM

• Continue on AI journey and improve on the enhanced consumer engagement

• Addition of ‘hyper personalization’ feature

• Dedicated helpdesk platform

• Advanced integration CRM

• Omni channel presence

• Enhanced conversion rate

• AI driven advanced business analytics

PRICING PROPOSAL

PRICING COMPONENT

TYPE FREQUENCY AMOUNT (in INR) DETAILS

Set up Fees Fixed One time 55,00,000 Up to 40 Properties

Success Fees

On Total Number of

leadsVariable

(Monthly Pay-out )

INR 500 per leadBetter leads 3X times higher chance of

conversion

On Total Number of Booked Site

visit

INR 2,500 per site visit (lead-fee will be

waived off)OTP verified confirm site visits

Conversation Fees Complementary Conversations are absolute free

Engagement Fees (Premium support)

Variable (With 3 options of

Payment)

1.Quarterly (Advance) 4,25,000Dedicated Customer Engagement

Manager2.Half Yearly (Advance) 8,00,000

3.Yearly (Advance) 15,00,000

System Integration Complementary (up-to 3 integrations) Integration with CRM systems

Consumer Insights-AI Powered Dashboard

ComplementaryAI based predictive analytics for

generating actionable Business Insights

GOVERNANCE & ENGAGEMENT STRUCTURE

Lodha Group Racetrack

Amiya Behera

(Chief Business Officer)

Status Report Quarterly

Escalation Report Event Based

Project Status Review Quaterly

Escalation Report

Need based or

predefined

Communication Plan

Periodic

Event Based

Steering Committee –Designated officials from Lodha Group and Racetrack CTO/CBO

Designated officials from

Technical Team

Head of Sales & Customer

Engagement

Manikya Mishra(Engagement Head)

Sreevani(Technical Architect)


Bismaya Nayak(Chief Technology Officer)

Escalation matrix

Levels of Escalation

Resolution Not done in / or Not

Responded In

Racetrack Point of Contact to be Escalated to (If

Issue/information is to be solved/Shared with Racetrack)

Lodha Group Point of Contact to be Escalated to (If Issue/information is to be solved/Shared

with Lodha Group)

Context

First Level 3 Business Days Account Manager TBD

If Information not shared or not responded on any issues raised or

issue not resolved in 3 Business days

Second Level 5 Business Days Product Team TBDIf the First Level escalation was not

responded or not dealt with properly

Third Level 10 Business Days CEO TBDIf the First Level and Second Level escalation has not been dealt with

Lack of Resolution of Issues / Response to requests within the agreed period of time.Lack of Quality of Deliverable / Response

Criteria for Escalation

ESCALATION MANAGEMENT


MARVIN’S IMPACT ON BUSINESS

280% increase in Lead generation opportunity

470% boost up in website conversion rate

38% Incremental Revenue through Marvin

5X revenue potential for Marvin interacted leads

With more web-traffic Marvin’s impact increases exponentially

102203

308

418

533

652

775

901

1032

1167

INC

REM

ENTA

L R

EVEN

UE

(CR

OR

ES)

WEBS TRAFFIC (NUMBERS)


THANK YOU

RACETRACK - Lodha Group · PRICING PROPOSAL PRICING COMPONENT TYPE FREQUENCY AMOUNT (in INR)...

Documents

Transcript of RACETRACK - Lodha Group · PRICING PROPOSAL PRICING COMPONENT TYPE FREQUENCY AMOUNT (in INR)...