Race Director's Seminar 2010
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Transcript of Race Director's Seminar 2010
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Race Directors SeminarFriday, Feb 12, 2010
Welcome
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Todays Schedule
Continental Breakfast Served throughoutthe morning
Start - 9:30 a.m. Break 11:05 a.m.
Finish - 1:00 p.m.
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Back to the basics.
What is the goal of the race?
Promotion
Raise money
Support a group
Provide a service
How are you going to do that? How do we measure goal success?
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GOAL
Every decision is based on the goal
More participants = more creative marketing
More exposure to your organization = finding aniche to market to attract.
Not every race will attract runners
Walking for a cause
Giving for a person in need Fundraiser
Friend assistance
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How are you going to reachthat goal? Start with thebasics!I. Permits
II. Logistics staging, registration, timing
& finish line
III. Marketing awards, shirts, expandingyour divisions
IV. VolunteersV. Putting it all together
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I. Permits
Municipal permits streets, staging,health permits
Public Works use of cones, vests,barricades
Course layout - certified
Police involvement Other
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Winston Rasmussen
USATF course certifier
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Police Department
Scott Heher, Chief of Police
Village of Itasca
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II. Logistics: Staging,
Registration, Timing Parking lot
Registration - layout
Flow of start and finish line
Theme throughout
Music and entertainment start to finish
Porta Johns
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II. Logistics
Hoving Pit Stop
John Vanderkamp
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II. Logistics - timingJulie Pearson
RaceTime Finish Line Management and Timing Company
Tear Tag
Chip
Disposable
Results
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II. Logistics - registration
Are your fees competitive?
Online
Paper
Postcards
Cash, Check, Credit Card
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II. Logistics
How and Why to put yourregistration on line
Mark Hauser
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Break 15 minutes
Mingle with the vendors
Marathon Sportswear
Run Big Chicago
Awarding You
Hoving Pit stop
Ask Questions of our speakers
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II. Logistics -
Race Announcing 101 Todd Busteed, Race AnnouncerExtraordinaire
Pre race announcements Award presentation
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III. MarketingTrudy Wakeman, Director of Parks & RecreationVillage ofLake in the Hills
Whats Free
Emails
Websites Word of Mouth
Facebook
My Space
Twitter
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III. Marketing
What you need to budget for:
Website designer ???
Registration form printing Postcard printing
Race bibs
Race shirts
Volunteer shirts
Food
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III. Marketing
Creative Promo Flying Pig Marathon
Elvis Team races
More bang for your buck Return on the investors sponsor $
2 way street cross promotion w/ sponsors Bartering and swapping services
Cutting cost w/out cutting services
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III. Marketing - Awards / Shirts/ Giveaways
Shirts??? How about hats, bells,gloves???
Awards dont have to go 3 deep, howabout gift cards from vendors, certificatewith name and race?
Backpack with goodies for winners
Glasses, mugs, cups, piece of wood,small rocks/boulders, handmade bowls
Whats the theme of the event??
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III. Marketing - Awards
Gary Tinker Awarding You
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III. Marketing Shirts
Mary Kate Piko, Marathon Sportswear
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III. Marketing New divisions
GLASA Keri Schindler
Challenged athletes
Run Big Chicago Marilee Summers Another way to attract runners to your
event.
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IV. Volunteers
Recruit
Family members, other runners, Girl Scouts, NHS,Community Service
Add to your registration form
Train
Beforehand and event day
Retain
Give them race day goodies
Thank you
Thank you notes, holiday cards, etc
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V. Putting it all together
Delegate if you can friends, family, co-workers
Do things when its slower porta johnvendor quotes, shirt quotes
Keep notes of what you did to refer tofor next year
Confirm and re-confirm
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What is the Goal of the event?
Marketing
Volunteers
Awards
Wrap - Up
Back to the Basics
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Questions & Answer
Thank you