R&A Marketing - Complete Marketing Solutions
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Transcript of R&A Marketing - Complete Marketing Solutions
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Complete Marke-ng Solu-ons
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AWARENESS CONSIDERATION SELECTION PURCHASE LOYALTY
Go to store
View TV or print ad
Compare op2ons
Choose best op2on
Buy item Join/align with brand
The Once-‐familiar Consumer Journey 1. Few touch points, well-‐choreographed 2. Linear, store-‐dependent 3. Adver2sing-‐inspired
Old Way To Market Your Store
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A New Customer Journey 1. A prolifera2on of engaging digital touch points 2. Non-‐linear, cross-‐channel 3. Web-‐first for many consumer buying decisions
Read Facebook feeds
New Way To Market Your Store
Search for brand
Research product
View designer video
Visit a store
Order ouQit
Send mobile pic
Upload pics of
purchase
Read a review or
blog
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How Marke2ng Changed
Social Interac-on has become a MEDIA • Facebook has over 900 million ac2ve users • 93% of US adult Internet users are on Facebook. • 1 out of every “8 minutes” online is spent on Facebook.
• 67% B2C have acquired a customer via Facebook. • On average a Facebook fan:
• Spends $71.84 more than a non-‐fan • McDonalds fans spend $159.79 more than non-‐Fans
• Is 28% more likely to con-nue using a brand • Adidas fan 42.55% more likely than a non-‐fan
• Is 41% more likely to recommend a product • Red Bull fan 49.26% more likely than a non-‐fan
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How Marke2ng Changed
Online Media has become the Newspaper, Yellow Pages, Television and Store in one easy to use resource
• The internet has fundamentally changed the way people find, discover, share, shop, & connect
• 66% of things being “done” online is purchasing a product
• The Furniture Industry is currently selling $12.3 billion online, represen2ng about 9% of all category sales, according to research firm Forrester Research Inc. – Sales are expected to rise to $26.7 billion in 2012, based on our research.
– This firm has been right in their projec2ons each year since 2003
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How Marke2ng Changed
Tradi-onal Media has become a vehicle to drive traffic to your online store
• 6 out of 10 households watch TV and are on their laptops at the same 2me
• 28% of all direct mail adver2sement recipients are likely to react to the pieces call to ac2on—either online or offline
• According to our website analy2cs, website traffic increases by 30% when an insert is distributed via the newspaper or marriage mail
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It’s Time Your Marke2ng Becomes Integrated Traffic Builders
Social Media Website
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Media
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Budget
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Traffic Builders
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Social Media
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Website
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What You Get
• Reach your target audience and grow your business in today’s marketplace with R&A Marke2ng’s Complete Retail & Marke2ng Solu2ons.
• By successfully integra2ng all online and offline media, our integrated marke2ng plans are tailored to meet your specific needs to give your company a real chance to increase sales.
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What You Get Integrated Marke-ng Planning • Quarterly Promo2onal Calendar with unlimited edits • Line by Line Budget to measure sales performance verses adver2sing spend • Bi-‐Annual media research in the market • Media Planning for online & offline media sources • Media buys included for less than 5 media outlets • Coordina2on of all industry marke2ng programs • One on One visits at the major markets (High Point & Las Vegas) • Assigned Marke2ng Team – Consis2ng of Senior & Jr. Account Specialist and Online Specialist • Unlimited communica2on with one scheduled phone mee2ng for post analysis and
promo2onal and planning per month • All agency media commissions are passed directly to the retailer • One straight forward monthly fee • No contracts • Provided crea2ve for all online media outlets Rotators, Facebook, Sidebars, Coupons, etc • Custom Online Crea2ve For 2 promo2ons per month*
*Beyond 2 promo2ons – addi2onal $175 per month
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What You Get Free Social Media Package • Crea2on of your Facebook Page with Profile Picture and Info • Facebook Links provide Fans with tons more info and opportunity to
interact • Installa2on and implementa2on of the current Ashley Promo2onal
Facebook App to coordinate your online presence with all offline media
• Assigned Online Facebook Specialist • Intui2ve dashboard • Social Media Analy2cs • Facebook Web Banner • In Store POP: Print-‐ready posters, business cards, table top cards • One Post A Day to your Facebook page
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What You Get Free R&A Web Plus Website • Web Site Design • Analy2cs • 6 page branded website • 100 products • Assigned Online Specialist • Unlimited adver2sing space available • 6 branded business emails • Shopping Cart*
*Addi2onal costs to sell online
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Price • Complete Retail & Marke2ng Solu2ons – $999 per month
• 6 Page Website, 100 Products, and Shopping Cart – FREE
• Social Media Package Plus One Post A Day – FREE
• Custom Online Crea2ve For 2 promo2ons per month* – FREE
*Beyond 2 promo-ons – addi-onal $175 per month
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Learn More www.ramarke2ng.com/integrated-‐marke2ng/
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“Money will only move when value is created for the
customer.” -‐ R&A Marke2ng
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Contact Kevin Doran to start today: 888-‐225-‐0776 ext 103 kevin@ramarke2ng