Many Best Practices for Business in 2013 Remain the Same…

Great Location – Make Sure you are Easy to FindYou Make Customers feel welcome and you are

easy to do business withYou have a Solid Reputation & Great Word of

Mouth from happy customersYou Stay in touch and Reward Existing Customers

to drive more repeat business Constantly Looking for New Customers

However, the Best Tools for Business have changed a great deal!

Great Location – Can new customers find you online?

Welcoming Establishment - does your Online Presence Match the Real World?

Solid Reputation – Great Word of MouthWhat are they really saying about you online? Are you using Social to stay Connected to your Best Customers?

Acquiring New Customers – New digital marketing options create efficient, affordable ways to best reach your most likely new customers!

Make Sure your Business is easy to Find

Can Potential New Customers Locate you Online?

Strive to be Page One& On the Map!

Today’s Consumer…• 89% Discover New Products &

Services Online• 95% NEVER go past the first page

their search result• Consider Google the new yellow

pages

To be OFB in ‘13, Merchants Must: • Get on the Map! Optimize your

Business listings to the max• Optimize your website so search

engines know what you are about and move you to the front of the list

“C’mon in & Look Around!”Does your online presence match

your real world establishment?

Today’s Consumer…• 89% Discover New Products &

Services Online• 93% of Sales still occur offline• Uses Smart Phone to search…and

55% act within an hour

To be OFB in ‘13, Merchants Must: • Have a Quality Web and Mobile

Presence that is easy to navigate • Make it easy to connect with you

OFB in 2013? Look Good on Every Screen!

Solid Reputation & Great Word of Mouth

Today’s Consumer…• 55% Share their Purchases with

friends via Social Media • 76% Trust Ratings and Review sites • Over 50% won’t do business with

Merchants who have less than 3 Star Review

To be OFB in ‘13, Merchants Must: • Monitor their Online Reputation• Respond appropriately to

demonstrate great customer service• Make it easy to customers to post

reviews and Like your business

Driving Repeat & Referral BusinessStay Connected to your Best Customers

via Social, Email, Text!

Today’s Consumer…• Trust Peer recommendations in social media (only 14%

trust advertisements!) • 80% connect with favorite brands via Social • Majority of consumers join email lists to receive

discounts• 72% are open to receiving special offers via Text

To be OFB in ‘13, Merchants Must: • Grow their Fans & Followers in Social

Media• Build email/text customer databases • Regularly post, email and text to stay

connect and drive repeat and referral business!

Targeting Your Best Potential Customers

Target Marketing Options Zero in on the consumers already interested in your products and services with online display and email marketing.

Options include: • Target by Geography to reach those

nearest your store, including Mobile Geo Fencing.

• Target by wide variety of demographics • Retarget consumers based on search or

who already have visited your site. • Target consumers on Social Networks• Targeted email puts your message in

their inbox at the zip code level

So, are you Truly “Open” for Business and Ready to Connect with Todays Online Consumer?

If you need help, our Web Essentials Packages can quickly improve your online presence!

Grow Your Business!

Web Essentials 20131. Get Found 2. Find New 3. Stay Connected

GET FOUND

FIND NEW

STAY CONNECT

ED

1 2 3Three Essential Strategies for Helping Your Business Grow

By Potential New Customers Actively Searching Online for

Your Products & Services

Customers via Precision Targeting Strategies for Web, Mobile

and Email Marketing

Increase Customer Loyalty via Social, Email and Text, Driving

Repeat & Referral Business! Responsive Web Design so you look

good on any size screen! Mobile Site Design – ½ of all searches

now done via mobile Optimized Local Business Listings –

are you on the Map? Search Engine Optimization – we can

tune up current site to improve rank Geo Targeted Video – search

optimized video tells your story Reputation Management – safeguard

your most valuable asset!

Search Retargeting – reaches consumers based on recent searches

Mobile Geo Fencing – reach on the go consumers near your store

Social Media Targeting – reach local consumers based on interest via Facebook, Twitter, LinkedIn

Email Marketing – target B2C, B2B lists at zip level by variety of demos

Search Engine Marketing – target top 3 spots on major search engines

“D-I-F-M” Social Media Management – we optimize your Social Presence on Facebook, Twitter, Google Plus, and handle all posts to grow Fan Base.

Email Newsletter – we manage your monthly newsletter and grow your list

Mobile Text VIP Club – we manage your text marketing and grow your list

Video and Blog Posts too – connect with Fans, search optimized added benefit

POP Materials – includes in-store signage to encourage customer sign up

Get FoundIncrease Visibility among Consumers

Actively Searching for your products & Services PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Responsive Website Design

Smart Phone Friendly Mobile Site

Optimized Local Business Listings

Not Good Optimized

You only get one chance to make a Great 1st Impression!Make sure your website reflects the quality of your real world business…and looks good on Desktop, Tablet and Mobile size screens. Site is optimized to be found in search.

Love your existing site but wish it was optimized for Mobile? Our Smart Phone friendly sites mirror look and feel of your existing site, with one finger click to call, maps, coupons and links to your social Fan pages.

89% of Consumers start their search for New Products & Services online.

93% Buy Offline and close to home

Where are you ranked?

Are you on the Map? Optimized Local Business Listing ensure consumers can find you when searching via web or mobile. We claim, enhance your listings on all top search, directory and social media sites to improve your page rank.

95% of Consumers NEVER go past page one of their search result.

What page are you on? Your Competition?

By start of Q4 of this year, Google predicts the majority of searches will be conducted on mobile devices rather than desktops.

85% of Local Merchants don’t have a Smart Phone friendly site

Get FoundIncrease Visibility among Consumers

Actively Searching for your products & Services PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Search Engine Optimization

Geo Targeted Videos

Reputation Management

If you love the design of your site but wish it would rank better in search, our SEO specialists can help. We get “under the hood” of your site and perform variety of optimization tactics to improve your sites Findability by major search engines.

Pro voice talent, scripting, music and high quality images come together to create an infomercial that tells the story of your business using sight, sound and motion.

Videos are then optimized for search for your location and best keywords, then distributed via a Custom YouTube channel.

• 89% Research Online• 95% Don’t Go Past Page One• 93% Sales Occur Offline and

within 10 miles of home!• Where are your Competitors

Ranked?

• Videos are 4x more likely to drive customer conversion

• YouTube is World’s second largest search engine, owned by #1 – Google!

We monitor leading Rating and Review sites and Social media in real time and alert you of all positive and negative commentary, and provide Best Practices for handling the good and bad.

Allows you to demonstrate your Excellent Customer Service and show Consumers you truly care about their business!

• Majority of Consumers won’t shop less than 3 Starts

• 2/3 More Likely to Buy if Positive Reviews, Comments

• ½ Less Likely if Negative

Find New CustomersVia Precision Digital Target Marketing for Web & Mobile

PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Targeted Display Marketing

Social Media Marketing

Reach local consumers on premium local, regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more

Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.

• Ad Campaigns that only target the Desktop Consumer miss a significant audience of Local Shoppers

Social Media Targeting – reach local consumers based on interest via Facebook, Twitter, LinkedIn. Target by Geography, Occupation, Demographics, Device and more.

• Reach consumers in less competitive page environment than Search

• Increase Frequency of exposure

• Great compliment to SEM campaigns

• 85% Consumers use FB Posts for Local Merchant info

• Social Media used by 87% Local Merchants for business

Find New CustomersVia Precision Digital Target Marketing for Web & Mobile

PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Mobile GEO Fencing

Email Marketing

Mobile Geo Fencing pinpoints customers when they are near your store and serves them ads relevant to their location. Drive traffic to your Smart Phone friendly mobile site, social media pages and more

Search Engine Marketing campaigns achieve one of top 3 page positions, target consumers based on Your most relevant, most searched key words. You only pay when someone clicks on your ad.

• 62% Consumers now own a Smart Phone

• 50% Searches now done via Mobile Device

• Mobile Consumers in Action mode,

• Search Engine marketing drives high % of clicks for Consumers looking to make a purchase

• Gets better response than Direct Mail, with 15% open rates and 1-2% click thrus

• Email is the preferred method of Commercial Contact by 74% of Consumers

• 83% Report Email is first thing they check for business

Search Engine Marketing

• We create a Custom Email template that features: • Your Marketing Message• Links to site, video, social media etc.

• We Target the Email message to double opt in list of Consumers by:

• Zip Code radius around your store• Demographics (Gender, HH Income, Age)• Category of Interest

Stay ConnectedIncrease Customer Loyalty via Social Media,

Email Newsletters, Mobile Text MarketingPRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH

Social Media Management

Mobile Text Marketing

• We optimize your Social Media presence on Facebook, Twitter, Google+ and manage weekly postings on all channels to promote your Social Club specials.

• Includes monthly Facebook contests, including install of contest app on Facebook that captures email addresses.

• Point of Purchase Collateral Included - We provide eye catching in-store signage to entice all of your customers to join your Club, building your customer database.

We custom design your monthly newsletter, then manage graphics and content updating each month as well as execute the send. As part of Loyalty program, we help you grow your customer database.

• We help you build your text database collecting customer cell phone numbers.

• We then manage your weekly Loyalty VIP Club messaging, sending special offers via text. You choose day of week and day part to drive traffic when you need it most.

• Option to include creation of Smart Phone friendly version of your existing website, to connect with consumers on the go!

• 90% of Text Messages are checked within 3 mins

• Don’t leave home without it…car keys, wallet, and phone constantly with you!

Email Newsletters

• 85% Consumers use FB Posts for Local Merchant info

• Social Media used by 87% Local Merchants for business

• Gets better response than Direct Mail, with 15% open rates and 1-2% click thrus

• Email is the preferred method of Commercial Contact by 74% of Consumers

• 83% Report Email is first thing they check for business

Stay Connected Increase Customer Loyalty via Social Media, Email Newsletters, Mobile Text Marketing

• Supports the Shop Local Movement• Increase Customer Loyalty with Special Offers• Stay Top of Mind with your Best Customers• Increase Repeat Business • Increase Referral Business as Happy Customers Share

Responsive Web DesignLook Great on Any Size Screen!

Today’s Consumer…• 89% Discover New Products &

Services Online• 93% of Sales still occur offline• Uses Smart Phone to search…and

55% act within an hour

Features of your site include: • Home Page Image carousel• Multi Sections to include Products,

Services, Specials• Videos, Photo Galleries• About Us, Contact Us Forms• Email Newsletter sign up• Social Media Links, Widgets

Does your online presence match or exceed the quality of your business in the real world?

Key Features of Smart Phone Friendly Mobile Site

Did You Know?

There are Hundreds of Places your Business can be listed online…..Make sure your data is 100% correct and Uniform on top search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site’s Search Engine Optimization and improving your online visibility!

Local Business Listings Optimization

Example of Google Local Business Listings, featuring the Top Ranked local businesses

We manually claim and optimized your listing and local business profile page

Is your business on the Map?

Local Business Listing Optimization Improves Visibility in Search

Optimized Google Local Business Profile

CompleteBiz Description

Photos

Video

Reviews

Tell the Story of Your Business using Sight, Sound and Emotion!

• We create One 60-90 second each quarter• Custom YouTube Channel• Professional voice talent, scripting• High Quality Images• Choice of Music bed • Optimized for 5 Best Search Key words

targeted to your local city • Links to website, social media

Custom Video Series

Reputation Management

Our Reputation Management Tool Provides:

News of Your Store Via Multiple Channels Reaching Your Best Customers

Social Media, Email & Text are Great Tools for Building Your Customer Loyalty Program

Why Create a Social VIP Customer Loyalty Program?• Stay Connected to your Best Customers• Increase Repeat Business • Increase Referral Business

We can helpYour business in these key areas!

Social Media, Email, Text Marketing Keep you Connected, Driving Repeat & Referral Business!

Are you part of The Shop Local Movement?Social, Email, Text Marketing keeps you Connected!

Marketing & Social Media Calendar

Plan & Sync the Message Distribute the Message via Social, Video, Blog, Text & Email Channels

We Manage and Distribute Your Marketing & Social Media Communication across multiple platforms

We meet with your team regularly to ensure offline syncs with online message and then manage all postings hands free to you!

The Message can include:• Marketing messages• Coupons/Special Offers• Customer Loyalty Promotions• Customer Testimonials &

Reviews

• Your Charitable Efforts/Giving Back • Contests & Promotions• New Product/Service announcements• Product & Service Videos• Employee & Vendor Recognition

Digital Marketing & Service Solutions

We offer targeting that reaches consumers on the Web and on the Go

Single Ad Buy reaches targeted audience across smartphones, tablets,

laptops and work/home PC’s.

Reach Consumers on any Device

Display Targeting that only delivers to the Desk Top Misses a Huge Audience of Mobile Consumers

Reach Consumers Nearest You Mobile Geo Fencing pinpoints customers when they are near

your store and serves them ads relevant to their location

1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.

2

Search Retargeting to reach Consumerswho are Actively in the Market to Buy

Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition

Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.

Top Local Doctors

Facebook Ad Placement Options

Demo & Geo Targeting for Web & Mobile

PlacementsRight Hand SideNews feedMobile News feed

3 Main TypesMarketplace AdsSponsored StoriesStories from Page Posts

Sponsored Tweets

Target by:

• Geography• Interests• Gender• Device

You Pay when people…click on, Favorite, reply or re-tweet your Promoted Tweets.

100% Track-able to prove your ROI

B2B Targeting Opportunities

• We create a Custom Email template that features:

• Your Marketing Message• Links to site, video, social media etc.

• We Target the Email message to double opt in list of Consumers by:

• Zip Code radius around your store• Demographics (Gender, HH Income, Age)• Category of Interest

Targeted Email Options!

SAMPLE REPORT

SAMPLE EMAIL

This campaign sent over 3000 potential customers to the client’s site!

We want to be your Digital Ad Agency – Put us to work to Grow Your Business!

Contact Us at 414.234.8529 or visit us online at www.guaranteedigital.com