THE TREASURYA SPACE FOR SUSTAINABLE AND INNOVATIVE DESIGN

RACHEL IWANIECDESIGNING AND IMPLEMENTING SUSTAINABLE BUSINESS MODELS

PROFESSOR PAYNE

DECEMBER 16, 2012

THE MISSION

The Treasury aims to provide alternative methods of production and consumption through the form of design. Serving as both an outlet for unwanted clothing and a venue for the exhibition of the work of local designers the enterprise aspires to reshape the structure of the fashion industry, starting on a small scale with the intent to expand. Focusing on the idea that “newness” does not directly equate “nowness” or value, the Treasury aspires to change the way individuals think of fashion and the products in which it offers.

HOW IT WORKS

Serves as a fashion boutique that promotes local designers and sustainable products

Outlet for unwanted or worn clothing

Provides refurbishment and alteration services

All products made available at the boutique contain recycled pieces from the outlet

Provides designer taught classes to educate in DIY (Do It Yourself)projects. Designers will teach individuals how to re-create a particular fashion trend or create a new one.

WHERE

Located in Brooklyn, New York, the enterprise aspires to address local designers and creative individuals. At the present moment, Brooklyn has been identified as creative individuals are identified as a growing segment of the areas population. The demographic ranges between the ages of 20-45.

Wikipedia.com

REVENUE MODELS1. Renting of space to designers- Designers will rent

physical space to display their products

2. Commission based revenue- At the end of every month designers will be required to pay 10% of their sales to the enterprise. As products will be sold at retail price, 10% of the retail sales will profit the Treasury

3. Trend analysis and consulting services- designers will have to pay a particular fee to obtain such services

In the future…

The Treasury aspires offer emerging designers a sponsorship. Through sponsorship, the Treasury would also be provided with revenue as the space in which these designers display their work.

THE BUSINESS MODEL

THE VALUE PROPOSITION CANVAS

VALUE PROPOSITIONThe Treasury’s goals:

• Provide a new way to experience the act of consumption

• Provide a new and innovative design in the hope to inspire

• Provide high quality products

• Imbue new value into unwanted/worn products- closed loop life cycle

• Provide a visual experience

• Provide a new perspective on fashion design- fashion as art, fashion as a vehicle for change

• Provide classes to expand customer’s design knowledge and skill sets

• Provide a space for the direct communication between designer and consumer- consumer feedback

• Provide a sense of “doing good for the community and environment”- giving the consumer new knowledge to better control their consumption and heighten their awareness of the individual’s local and global impact

TARGET MARKETTHE CORPORATE FASHIONISTA

TARGET MARKETTHE LOCAL

OUR OBJECTIVE

While the Treasury is focused on a local scale, it aims to educate consumers on the politics of production and sustainability. The intent is to ignite an awareness of the existence of better solutions to production methods and product value.

MOST URGENT SCALE ISSUES PART 11. Measuring the community’s sentiment toward the

business plan The community’s enthusiasm in regard to the enterprise is

essential for its success. In Place: a short introduction, Tim Cresswell argues that creating a place is “a process” that reflects the transient nature of the community that inhabits the place (82).

To mitigate this issue, local businesses and neighbors must be involved in the identification of goods and services that must be addressed through the enterprise.

2. Resource conflicts and Multitasking

Problems of sharing resources and scheduling resources across projects threaten the success of each quarterly collection.

In Project Management: The Managerial Process, it is suggested that “a set of integrative criteria and a process for evaluating and selecting

projects” must “support higher-level strategies and objectives” (35). Subsequently, primary resources should be identified in relation to the employed designers and specific types of garments should be requested from consumers to donate.

MOST URGENT SCALE ISSUES PART 2

3. Lack of previous brand recognition

In today’s society, brand recognition is associated with quality and a particular type of social status.

To successfully dismiss such constraints designers must develop new ways of understanding through design. These new designs must serve as new solutions that go beyond the consumer’s comfort zone, identifying a need they didn’t think to ask for (Spark Innovation Through Empathetic Design).

PROMOTION THROUGH QUARTERLY EVENTS

Presented in quarterly deliveries, the products are introduced to the public for the first time in the form of an event. The designers of the products are present at the event to provide insight into their designs and the process with which they use to develop their pieces. Each event is marked with a particular theme that runs through the specific products on display.

Each event serves as a marketing device to promote the space and the designers involved in the specific installment.

STAKEHOLDERS

 

STAKEHOLDERS’S INPUTS THROUGH IMPACT

STAKEHOLDERS’S INPUTS THROUGH IMPACT