r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò...
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爡⠓⥂ꥺח ا٦ء،؍ر䎢㜠ך倯 TikTok铡僇项俱 2020䎃6剢2傈 ByteDance吳䒭⠓爡 㛁遤䕵㆞ ⰕⰟ佟瘻劤鿇ꞿ 㿊〡 楁⛲
Transcript of r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò...
![Page 1: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/1.jpg)
TikTok2020 6 2 ByteDance
![Page 2: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/2.jpg)
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3. SNS
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5. SNS
6. SNS
![Page 3: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/3.jpg)
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![Page 4: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/4.jpg)
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TikTok
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sensor tower–
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![Page 5: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/5.jpg)
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TikTokは圧倒的にバズりやすい新規フォロワーが増えやすい
*⾃社インフルエンサー調査発⾔録抜粋
![Page 6: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/6.jpg)
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投稿
いいね コメ
ント
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動画の種類を判別し、⼀定数に配信される
TikTokのアルゴリズム
従来のアルゴリズム
![Page 7: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/7.jpg)
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連
NPO
![Page 8: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/8.jpg)
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連
NPO
![Page 9: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/9.jpg)
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![Page 10: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/10.jpg)
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TikTok
1.05 2017/089720 2018/046440 2018/063650 2015/05380 2017/11190 2018/1054.7 2018/083700 2019/10
![Page 11: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/11.jpg)
3. SNS
![Page 12: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/12.jpg)
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1 SNS
![Page 13: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/13.jpg)
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1 SNS
SNSSNS
![Page 14: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/14.jpg)
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1 SNS
PC
![Page 15: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/15.jpg)
![Page 16: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/16.jpg)
![Page 17: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/17.jpg)
![Page 18: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/18.jpg)
![Page 19: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/19.jpg)
![Page 20: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/20.jpg)
![Page 21: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/21.jpg)
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![Page 22: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/22.jpg)
![Page 23: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/23.jpg)
![Page 24: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/24.jpg)
![Page 25: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/25.jpg)
![Page 26: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/26.jpg)
![Page 27: r!( )B©z × ¶ ½ ÷ ' f ! M U K 1 C¢7 Ú ® öP/ TikTok áPÇ …...10 TikTok&s ×JÎsò Á ø Ò ÷.[kW Ú 9 - ! O ) -=,Dk0O r!( )B©z- ¡ × ½ ÷ P f f Ú üEð Û± ær*3Cÿæ](https://reader034.fdocuments.us/reader034/viewer/2022050415/5f8b3b59e1cd545a4c1b1b21/html5/thumbnails/27.jpg)