QWASI: Innovation Realized - Fujitsu · over mobile and complete trades Communication Preference...
Transcript of QWASI: Innovation Realized - Fujitsu · over mobile and complete trades Communication Preference...
QWASI: Innovation Realized™
Chief Innovation Officer: Lara Hanson [email protected]
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New technology is disrupting existing business models
• Blockbuster/Netflix • Uber/Taxi • Blackberry/Smartphone
QWASI: Innovation Realized™
Technology is reshaping how brands connect with customers and changing consumer behaviors…
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VR
Location
Mobile
Physical
e-Commerce
Social Wearable
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Fujitsu: The Road Begins with People
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Challenge & Solution: data as an asset • Huge Volumes of data
• Internal barriers
• Importance of analytics &
research
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Simple Innovation = Problem Solving
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Activation POS & CRM Insights
CONNECT COLLECT DESIGN
Preference Mgmt Marketing Behavioral Design
Loyalty Advertising Communication
INNOVATE
Research Predictive Analysis Product Innovation
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Emoji Ordering
CHALLENGE: gamify and revolutionize the one click to purchase experience
SOLUTION: allow EasyOrder loyalty customers to use emojis to activate and confirm purchases
DPIZZA
Congratulations! Your Pizza Order has been placed. You have earned 10 loyalty points, a total of 50 points. Your next $10 order you will receive a complimentary large 2 topping pie.
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How does Innovation Cross Vertical?
QWASI: Innovation Realized™
Marketing: What are Domino’s blasts & how did they perform? Goal: Customer Acquisition & Increase Sales
Solution: Loyalty mobile app to drive offers and sales via push & email
Welcome Offers
Surprise & Delight in-app content
Location & Birthday Offers
Reminders
Gifting Loyalty
Since implementing personalized offers QSR saw average of 91% acquisition, 34% higher redemption – 72x greater than industry average.
Goal: Acquisition & Sales
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Marketing: What are Domino’s blasts & how did they perform? Goal: Loyalty, Efficiency & Reduce Support
Solution: Automate guest check-in and customer support via mobile
Reservation Confirmation
Room Ready Confirmation
Concierge Chat ( global text chat )
Loyalty Updates
Since implementing hospitality clients acquired 64% more guests across 12 countries each year.
Guests can text a Balance keyword to the local short or long code to retrieve their SPG balance
Reservation Confirmations
Hotel
残数 SPG:お客様
のスターポイント残数は 2714 です。
Goal: Loyalty, Efficiency, Reduce Support
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Marketing: What are Domino’s blasts & how did they perform? Goal: Drive Acquisition & Increase Trading
Solution: Give traders the ability to receive alerts about stocks over mobile and complete trades
Communication Preference Mgmt
Stock Notifications Order Fill Confirmation
78% percent higher activity by mobile customers
Goal: Acquisition & Increase Trading
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What’s Next?
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Real Time Re-engagement: Welcome
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Real Time Re-engagement: Welcome
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QWASI: Innovation Realized™
Lara Hanson Chief Innovation Officer [email protected]
QWASI: Innovation Realized™
• Enabling Digital: Business Transformation through Human-Centric Innovation In the hyper-connected world shows how technology upstarts are disrupting markets across the industry spectrum by challenging conventional business models and rapidly deploying new products and services. To secure their future and head off competition, enterprises are looking to digital technologies to increase customer retention, streamline and improve processes and transform user experiences. These technologies can drive profit, productivity and performance by increasing efficiency, market agility and enabling better interactions with customers, citizens, employees and partners. Join us at this upcoming event and gain valuable insights into digital business transformation through keynotes, breakout sessions and a technology showcase where you’ll discover Fujitsu’s current solution offerings and explore new Fujitsu laboratory innovations in several technology domains including: Digital Engagement Creative Intelligence Intelligent Systems Connected Infrastructure LH: broader market perspective, projects, research and the vision on where this is taking us.