quiz 1
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Transcript of quiz 1
Demographic information
o r
Psychographic information
Incorrect
• 110
This is considered a collection of firms that offer similar products or services that customers perceive to be substitutable for one another..
Monopoly
o r Oligopoly
Environment
Correct
Business factors
0
Incorrect
• 61
What Human Resource component within its operating environment is a major element of a firm's ability to satisfy its personnel needs?
0
Employment rates
Benefit packages
o r
Labor union
o r
Incorrect
• ILO
This information is used to explain or predict some aspect of customer behavior with regard to a product
or service. Information such as usage rate, benefits sought, and brand loyalty can provide significant aid in the design of more accurate and profitable strategies.
Geographic information
0
1 1 i
Industry environment
Correct
• 14
This term refers to the relationships among human beings and other living things and the air, soil, and water that supports them.
Going green
o r
Society
C
Eco-efficiency
Incorrect
. pI
When managers consider the general availability of credit, the level of disposable income, and the propensity of people to spend, they are considering what factors?
o r
Social factors
o r
Political factors
r
Because the quantity, quality, price, and accessibility of financial, human, and material resources are rarely ideal, assessment of suppliers and creditors is critical to an accurate evaluation of which of the
firm's external environments?
0
Business environment
o r
Industry environment
Operating environment
Remote environment
Incorrect
111
This environment in the strategic planning process comprises factors in the competitive situation that
affect a firm's success in acquiring needed resources or in profitably marketing its goods and services.
o r
Business environment
Wiesses o r
Remote environment
1
Geographies
0
Buyer behaviors
o r
Psychographics
Incorrect
.111
Economies of scale in an industry refers to
0
decreased barriers to entry to new firms attempting to enter the industry
0
improved contractual agreements with suppliers in the near term
0
declining average short run costs per unit
0
savings that companies within the industry achieve due to increased volume
Correct
• 12
r -1
Suppliers
0
Retailers
0
Buyers
Incorrect
This element of employment or labor represents the workers in their negotiations with employers through
the process of collective bargaining.
0
Labor unions
0
Hiring agent
0
Human Resources
0
Wage & Hours Association
Incorrect
• M
This term refers to descriptive characteristics that can be used to differentiate groups of present or
potential customers.
0
0
0
Industry factor
Incorrect
7
Which threat of entry creates a barrier by forcing entrants to spend heavily to overcome customer loyalty?
0
Powerful sellers
C
Economies of scale
o r
40011.11111111 0
Powerful buyers
Incorrect
• 8
This group is considered powerful if it is not obliged to contend with other products for sale to the industry.
0
Wholesalers
r -9
Incorrect
A firm's access to needed personnel is affected primarily by four factors that include
• the firm's reputation as an employer, local employment rates, the reacIrIMIStarifbai
needed skills, and its relationship with labor unions
the firm's size and location, competitive hourly rates, availability of talented people, and its relationship
with labor unions
the firm's size and location, local employment rates, labor unions to assist with labor needs, and trained
potential employees
0
the firm's reputation as an employer, national employment rates, community involvement, and overall
employee satisfaction
Incorrect
• 61
This factor considers or provides creative adaptations that can suggest possibilities for new products or
for improvements in existing products or in manufacturing and marketing techniques.
0
Operations factor
0
a
0
Sales factor
r
Which of these is a determinant of entry, according to Porter?
o r
Economies of scale
Presence of substitute input
Ability to backward integrate
0
Exit barriers
Incorrect
.
The environment that is typically subject to much influence by the firm is
0
external
0
-operating
0
remote
0
industry
r-
• The quasi-science of anticipating environmental and competitive changes and estimating their importance
to an organizations operation refers to
E 0
SWOT analysis
o r
environmental scanning
0
business analysis
o r
usgamarmikit • Incorrect • 'a
A firm's external environment is divided into various subcategories that include
0
industry, technology, and internal
0
remote, industry, and operating
o r
political, social, and industry
o r
remote, social, and operations
Correct