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Quitline Campaign Media Outreach African Americans and Latinos.
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Quitline Campaign Media Outreach African Americans and Latinos
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Quitline Campaign Mediums Radio, Print and Out-of-Home Creative Examples -Four (4) Radio Commercials -Four (4) African American print ads -Two (2) Spanish print ads -One (1) Out-of-Home
Transcript of Quitline Campaign Media Outreach African Americans and Latinos.
Quitline Campaign
Media Outreach African Americans and Latinos
Quitline Campaign
• Campaign March 2008 – June 2009
• Budget$269,000
• MarketsIndianapolis, Fort Wayne, South Bend, Evansville and Lake County
Quitline Campaign
• Mediums Radio, Print and Out-of-Home
• Creative Examples-Four (4) Radio Commercials -Four (4) African American print ads-Two (2) Spanish print ads-One (1) Out-of-Home
Quitline Campaign
Four (4) Radio Commercials-Quitline 60 (sample available)-Enough is Enough (sample available)-Today is the Day (Hoy es el día) -Break Free (¡Yo dejaré de fumar!)
Quitline Campaign
Four (4) African American print ads-This is Not Cool -Break Free -Today It’s Over -You Can Break Free
Quitline Campaign
Quitline Campaign
Quitline Campaign
Quitline Campaign
Quitline Campaign
Two (2) Spanish Print Ads-Today is the Day (Hoy es el día) -Break Free (¡Yo dejaré de fumar!)
Quitline Campaign
Quitline Campaign
Quitline Campaign
One (1) Out-of-Home -Every Cigarette Does Damage
Quitline Campaign
Quitline Campaign
Results Over Six Month Period
African American quitline callers2008 Totals: 731 (11.5% of total users) 2009 Totals: 966 (11.3% of total users)
General Pop quitline callers 2008 Totals: 6,353 2009 Totals: 9,037
Quitline Campaign
Results Over Six Month Period Latinos quitline callers2008 Totals: 206 (3.2% of total users) 2009 Totals: 298 (3.4% of total users)
General Pop quitline callers2008 Totals: 6,353 2009 Totals: 9,037
