Quikr- Analysis

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Competitor analysis in India and Benchmarking Quikr Homes

Transcript of Quikr- Analysis

Page 1: Quikr- Analysis

Competitor analysis in India and Benchmarking Quikr Homes

Page 2: Quikr- Analysis

Website Visits

Apr May Today0

5

10

15

20

25

30

3533.4

22.9

19

25.6 25.5 25

Quikr(In Mil)Olx(In Mil)

Source-www.similarweb.com

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Website Features

Avg. V (Min:Sec)Pg/ Visits

Bounce Rate (%)

0

5

10

15

20

25

30

35

40

5.074.63

39.74

9.03 11.74

19.39 QuikrOlx

Source-www.similarweb.com

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Website Traffic

23.18.1665.44

0.87 1.39 1.04

Quikr

DirectReferralSearchSocialMailDisplay

31.1

14.52

49.32

1.87 2.91 0.06

Olx

DirectReferralSearchSocialMailDisplay

Source-www.similarweb.com

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Conclusion

• Reduction in Website visit rate by 30 % in May for Quikr.

• Quikr visits have reduced compared to the closest competitor Olx.com

• Quikr Average Visit Duration, Pgs / Visit are half compared to Olx

• Bounce rate is high

• Websites visits from mail and social network for Quikr is less than half.

• Visits from referral sites is 8 % as compared to Olx 14%

• Have to concentrate on Social network .

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Indian Competitors

• 99acres• MagicBrick• Housing• IndiaProp• Makaan• Propertywala

Page 8: Quikr- Analysis

Best In the Business

• Zillow• Trulia• Realtor• Homes• Homely

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Website Visits

Quikr Zillow0

20406080

100120140160180200

19

184.4

Series 1

Series 1

Source-www.similarweb.com

Page 10: Quikr- Analysis

Website Analysis

Avg Visit Dur. (Mins.Sec)

Pgs/Visit Bounce Rate0

5

10

15

20

25

30

35

40

5.07 4.63

39.74

7

10.97

38.39

QuikrZillow

Source-www.similarweb.com

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Website Traffic Source Analysis

41.5

9.69

43.03

2.123.53 0.13

Zillow

DirectReferralSearchSocialMailDisplay

23.18.1665.44

0.8700000000000

01 1.39 1.04

Quikr

DirectReferralSearchSocialMailDisplay

Source-www.similarweb.com

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Social Network presence

QUIKR Zillow

Source-www.similarweb.com

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Social Media Ranking

Category Global rank India Rank Avg. Visit Duration (Mins) Pages / Visit (Nos) Bounce Rate (%)

Facebook Social Network 1 3 17:14 16.02 18.83

Youtube Arts & Entertainment 3 4 23:58 15.39 17.36

VK Social Network 4 (Not in top 50) 24:38 50.44 13.84

Instagram Social Network 6 20 7:13 41.04 21.76

Twitter Social Network 9 15 9:55 6.99 25.45

LinkedIn Social Network 41 16 6:55 6.24 32.56

Pinterest Social Network 43 47 8:07 7.87 30.38

Source-www.similarweb.com

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Quikr Homes Homepage

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Quikr Home Product Page

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Best in Business Homepage

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Zillow Product Page

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Real Estate Conclusion

• Did benchmark analysis with the best in business-Zillow.

• Website visits compared to Zillow are extremely low.

• Average Visit Duration is less and Pgs / Visit are less than half compared to Zillow.

• Quikr bounce rate is comparatively high .

• Quikr Websites visits from mail and social network is less than half.

• Zillow concentration is highest on Facebook with 87% and on top 20 networking websites

• Quikr have to concentrate on Social network Instagram which comes in top 20 in India

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Website Conclusion

• Zillow provides an extremely good customer experience.

• Categories and sub-categories on homepage at top as do the top reality websites.

• Zillow has 4 pictures of each room as compared to only 2 for entire house provided by us.

• Zillow also as choice of comparison with other houses.

• It also describes what the seller loves about the house.

• This gives a connect to the customer while buying and is more engaging