Report on Live Project

at

1109, JMD Megapolis, Sector 48,

Sohna Road, Gurgaon - 122018, Haryana (INDIA)

Duration: 25th September, 2015 to 8th November, 2015

By,

Ankit Saha.

Divij Kumar. PGDM 1st Year, LBSIM, New Delhi.

ACKNOWLEDGEMENT

It was a wonderful opportunity to be able to undergo this live project at

such a promising start up as Quickli. Our mentors Mr. Saurabh Arora and

Mr. Abhishek Verma were always helpful throughout and by our side

whenever we needed them. This project has enabled us to delve into the

market and understand the businesses and their needs and requirements.

The disclosure that we got by interactions have certainly polished our

interpersonal skills which are so necessary for marketing post graduates.

Mr. Rohan Diwan too had occasionally found time to guide us and boost

our confidence to approach the clients. Besides, we are also grateful to the

entire Quickli team for being very helpful and giving us a much needed

glimpse of a start up environment.

ABOUT QUICKLI

Transforming the way local goods move around a city by enabling anyone

to get any product delivered in under an hour, Quickli is a hyperlocal urban

logistics & on-demand delivery platform that connects customers with local

runners, who pickup and deliver goods from any restaurant or store in the city.

Founded by Sudhanshu Aggarwal & Rohan Diwan, Quickli currently

operates on a full-fledged level in Gurgaon and has already covered most of

South Delhi and in a constant spiralling drive towards rapid expansion. Quickli

bridges the last mile gap between retailers and customers. This new delivery

standard easily integrates with your existing business, giving your customers

fast & reliable deliveries and you, a competitive edge.

You pick the time & destination, Quickli delivers!

HOW IT WORKS?

The vendor schedules a package to be delivered through the Quickli

application or in a method as easy as just giving a missed call at 084-

3100-3100.

The runner arrives in lesser than fifteen minutes at the doorstep who

picks it up and delivers in minutes.

QUICKLI accelerates one’s business by:

Improving conversion: Same day delivery increases the chances of

completing checkout by a staggering 33%.

Increasing Order Value: Free & fast delivery options incentivize 80%

buyers to order more and shop again.

Delighting customers: 92% customers are likely to shop from a

retailer who offers same day delivery to them.

THE DETAILS

Pricing: Rs.15 for the first km and Rs.6 /km onwards. Registration is

absolutely free of cost with no fixed monthly charges. Additional

bonus of Rs.200 on sign up.

Service: We mirror your business hours, so we are there when you

need us.

Billing: Sign up, recharge your wallet and we deliver. You decide

your monthly spend.

OBJECTIVE

The objective of this live project was to cover as many business practices as

we can from all the sectors vis-a-vis:

Restaurants

Bakeries

Fashion Boutiques

Chemists

Mobile Sellers

Property dealers ( any business related to documents)

Groceries

Flower Vendors

And acquaint them about Quickli, the services associated with it and

persuade maximum businesses to go on board and register with Quickli to

avail the services for delivery of their products.

Having been divided in teams of two, our objective was to on board

as many retail shops and restaurants in the southern territory of Delhi as

possible during the period of one month.

METHODOLOGY

HOW WE WENT ABOUT IT.

We had prepared a list of all the restaurants and retail stores in

Malviya Nagar and Greater Kailash who provide delivery to customers. We

tapped them first, then Saket and even Gurgaon later. Next we prepared a

list of all the fashion boutiques and gift shops there, they were also covered

simultaneously. After covering the list, we tried to persuade those

restaurants and retailers too who did not provide delivery to start by

availing our services.

Our idea was to cover as many businesses as possible making sure we

differentiated our product by luring customers through various offers and

strategized our product in a way that they were convinced to buy. After

capturing their initial attention, we made sure they created their accounts

with us in the first meeting and wherever possible we pasted our stickers

along with handing them a flyer. The sticker was to increase the brand

awareness and brand recall about QUICKLI.

We were in constant touch for follow ups wherever necessary and

made sure that we paid them several visits in order to push them to make

more frequent deliveries.

Soon after, we made sure that they recharged their online wallet

further in order to keep availing our services. We also made frequent visits

for feedback and gather any recommendations that they had in mind for

us.

MARKET OPERATIONS

Malviya Nagar:

S.NO. OUTLET CONTACT NO.

1 NEW DELUXE DRY CLEANERS 9818530030

2 SAPPHIRE [GARMENTS] 9810631183

3 IN VOGUE 9015161919

4 WIMPY 9560398669

5 MANDI DESIGN STUDIOS 8527879727

6 PRATHAM DESIGN STUDIOS 9871519702

7 RADHIKA EXPORTS 9810012482

8 HARRIS COLLECTION 9891622598

9 STUDIO ONE 9818391452

10 KENA BOUTIQUE 8588830573

11 VASHISHT MEDICOS 9313360003

12 MUSCLE NUTRITION 9810929333

13 CHICK N LAMB 9891819908

14 KRISTIAN AHAM BY HIMANSHU AND VIKRANT 9871133555

15 TITAN EYE PLUS 011-66136000

16 WIMPY 9810849072

17 GOPALA 8588833144

18 PUDDING & PIE 9958179992

19 STAREX DRY CLEANERS 981143725

20 DEEPTI SAREES 011-26685205

Greater Kailash:

S.NO. OUTLET CONTACT NO.

1 WEINERS 9810144585

2 FOREST ESSENTIALS 9650952384

3 JINDAL SANITORY AND HARDWARE STORE 9910845110

4 PRAMOD JAGDISH STORES

9899177401 9810789428

5 VASTYA

9899448898 9958775765

6 ADA BY SNV 9953436663

7 BABY WALKER 9999995954

8 KHOMCHA RESTAURANTS 845921886

Saket:

S.NO OUTLET CONTACT NO.

1 BEBE

9560131414 9910340693

2 CALVIN KLEIN 011-42114293

3 MANGO

022-24950128 011-42658357

4 THE TEA PALACE 9910472118

5 THE SAKET MALL DELIVERY SERVICES 011-42114201

FEEDBACK & RECOMMENDATION

The last two weeks of our project entailed visits to on boarded

merchants for feedbacks. It was basically to meet those who showed a

decrease in the frequency of orders placed, ask about the problems faced

by them and assure an improvement if there be need for any.

COMPLAINS FACED:

The most common complaint was that the runners arrived later than

the promised window.

Someone mentioned that often there were problems with the missed

call facility since there is no ring at the other end.

There were complaints of repeated updates in the form of SMS and

have professed a considerable amount of dislike as well.

Having listened to their feedback and diligently provided the instant

service necessary, we updated the merchants with contact details of the

technical supervisor Mr. Ankit and assured them top notch quality

assurance henceforth by voicing their concerns to the higher management.

CONCLUSION

Having spent around a total of a 45 days tenure at Quickli we

learned a lot about ground zero sales techniques, business development methods and tactics; and to work on our sales pitch and perfect it to the T. Throughout our entire project at Quickli we gained loads of practical knowledge and experienced a brilliant learning curve.

Working with a start up we understood the workings of a flat

hierarchical organization and realized how fun work can be as well. Everyone at the organization was very helpful and we are grateful to each and every member at Quickli for clearing all our doubts and queries calmly and logically.

Though we realized that along the way even Quickli is facing

troubles and random glitches do spring up every now and then, but the way Saurabh and Abhishek coolly handled the situations and satisfied the agitated clients taught us how to deal with crunch situations. Operational issues do haunt the organization still but we have to consider that it is still in the construction phases. Nonetheless, the organization shows immense potential and has a very interesting business model in times when all the consumers and other businesses look for is ways to find an ease of doing business and Quickli aims at doing just that.