Sylvester Arnab, PhD

Reader in Game Science

Disruptive Media Learning Lab,Coventry Universitys.arnab@coventry.ac.uk

dmll.org.uk

@sarnab75 @disrupt_learn #gamification

Gamification

in Health

http://dmll.org.uk/projects/

“Gamification market to grow

at 48% by 2019 worldwide” RnR Market Research 2015

Understanding motivation

Sustaining engagement and

encouraging repeat behaviour?

Positive habits and Mastery?

https://www.youtube.com/watch?v=2lXh2n0aPyw

Studies on behavioural change is

Longitudinal...

Potential for a

wealth of data

to be measured

and analysed to

provide

personalised

feedback and

actionable

steps!

©

TRANSFORMATIONAL

BRAND ENGAGEMENT Forges daily,

personalized and

positively reinforcing

relationships

http://chronicle.com/article/The-Looming-Gamification-of/233992

‘Life’ as an adventure “game”?

Jean Marc Cote (if 1901) or Villemard (if 1910)

http://publicdomainreview.org/2012/06/30/france-in-the-year-2000-1899-1910/

Aaron Pereki

Designer of our gamified experience?

Gaming literacy?

• Game science to motivate and sustain engagement

• Self-regulation, mastery, habits- using game techniques to foster positive attitude and habits

• Ethical considerations – design through to evaluation and deployment

• Real time DATA? Personalised support!

• Interdisciplinary

Conclusions

dmll.org.uk

Thank You!

@disrupt_learn @sarnab75

Sylvester Arnab, PhDs.arnab@coventry.ac.uk

Blog: https://sylvesterarnab.wordpress.com/