Quick Affiliate Jumpstart - Amazon S3...Quick Affiliate Jumpstart 6 There’s no limit on how much...
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Quick Affiliate Jumpstart 2
Disclaimer
No part of this book may be reproduced in any form or by any electronic
or mechanical means, including information storage and retrieval systems,
without permission in writing, except for brief excerpts in reviews.
All references to third parties, including but not limited to Facebook,
Google, Clickbank, YouTube, etc. are incidental and do not violate, infringe
upon or misuse their copyrights in any way, and all names and copyrights
remain the property of themselves as independent third parties.
Nothing in this report is or may be construed to imply license to violate the
terms and agreements of a third party. Nothing in this report is or may be
construed to be legal or professional advice, or to imply a partnership or
working agreement between you and the author/owner. If legal advice or
other professional assistance is required, the services of a competent
professional should be sought. Any perceived slights of specific people or
organizations are unintentional.
You are responsible to safeguard this report, and to use it in a lawful
manner. Nothing herein may be construed as license to use in any way
violating any local, state, federal, country, or international law. You are
responsible to use and manage your own affairs, and cannot rely upon the
accuracy of the information herein. Actual results, if any, may vary with the
use of this report. No express or implied guarantee of income is made
when purchasing this report. This report is for informational purpose only.
Copyright © 2017 by Chris Meyer. All rights reserved.
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Table of Contents
1. Disclaimer 2 2. Table of Contents 3 3. Introduction 4 4. Affiliate Marketing 5 4.1 The Benefits of Affiliate Marketing 5 4.2. Making Money In Affiliate Marketing 7 4.3 The Shortcut - Done for You Affiliate Systems (DFY) 7 4.3 Choosing A Market (Niche) 8 4.4 Finding Affiliate Programs and Products 11 4.5 Promoting your Products and Services 16 5. Setting Up Your Website 18 5.1 Choosing Your Domain 18 5.2 Getting the Webspace 20 5.3 Creating Content 22 6. Getting Traffic 23 6.1 Building Your Mailing List 24 6.1.1 Creating Lead Magnets 24 6.1.2 What Lead Magnets to Create 25 6.1.3 What Makes a Good Lead Magnet 26 6.1.4 Choosing A Mailing List Provider 28 6.1.5 Setting up your Opt-In Page (Squeeze Page) 29 6.2 Pay per Click (PPC) 32 6.3 Guest Posting 34 6.4 Press Releases 33 6.5 Video Marketing 33 6.6 Social Bookmarking 34 6.7 Search Engine Optimization (SEO) 36 7. Affiliate Marketing Tips 38 8. Common Affiliate Mistakes 42 9. Conclusion 45
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Introduction
The Internet is, without doubt, today’s global market place. But of all the
hundreds of functions that the Internet is used for, none is more sort
after than that of “Making Money”.
A search on Google with the Key Phrase “Make Money Online” will return
over 148,000,000 results. Every day people all over the world search the
Internet for a sustainable source of income, and some find it in affiliate
marketing.
One common question most newbies ask themselves is: “Is it possible to
make any money at all on the Internet”? The answer to this question is
“YES, IT IS.”
You can even make money online as a beginner. But to be able to do that,
you simply need to master Affiliate Marketing.
In this eBook, you'll learn how to start making money in affiliate
marketing quickly. You’ll get a step by step guide that teaches you how
to reach success and how to avoid some costly mistakes on the way.
What you’ll learn in this guide is what I found out in my last three years
online.
Welcome aboard, and be ready to make some real money with affiliate
marketing.
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Affiliate Marketing
Did you know that three-quarters of all online transactions of goods and
services are carried out by people on behalf of other individuals or
companies?
This kind of arrangement is known as Affiliate Marketing.
An Affiliate is simply a person who sales a Good or Service on behalf of
another ind iv idua l or company (referred to as the publisher or vendor)
and is rewarded by receiving a certain monetary percentage from each
sale, known as a commission.
Affiliate Marketing gets vendors and affiliates together generating a win-
win situation for both parties:
The affiliate gets money by selling a product he didn’t make, and the
publisher gets more sales and only pays by the sales generated.
The Benefits of Affiliate Marketing
The Affiliate Marketing success is easily explained by the many
advantages this way of making money offers:
� Affiliate marketing is one of the fastest and easiest ways to start a
home-based business.
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� There’s no limit on how much money you can make in affiliate
marketing. If you keep working on it, you’ll usually grow your income
every single month.
� It takes little or no cost to start making money in affiliate marketing.
� No product worries – you won’t have to design, develop, manufacture,
or ship out any products to make money. Let the vendor do all the work for
you. You only sit back after the sale and get your commissions paid into
your bank account.
� There are so many ways to make money in affiliate marketing that
anyone can find his preferred strategy to profit in this market.
� While most online opportunities have some risk, affiliate marketing is
the less risky online opportunity, since it takes a minimal investment or
no investment at all.
� Flexibility – While some people decide to build a website and pay for
advertising, others prefer to use “free traffic strategies” so they won’t even
spend money on advertising. Besides this, with thousands of products to
promote, you have the total flexibility to promote whatever you want.
� Commissions come around the clock – This is a great affiliate
marketing advantage. In this market, you make money 24 hours a day.
When you wake up and see you made money while you were sleeping,
that’s one of the best feelings you’ll experience.
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� Anyone, anytime, anywhere – Since you work online, you can live
anywhere, and you can work anytime you want. You’re your own boss, so
you make your own rules.
Making Money in Affiliate Marketing
Now that you know that affiliate marketing is the best way to make
money online, it’s time to learn how to do it.
The only things you need to start making money in affiliate marketing are
a computer and an Internet connection. With the right knowledge, you’ll
be able to promote anything and get your commission checks weekly.
The Shortcut - Done for You Affiliate Systems (DFY)
Let me tell you about a shortcut to affiliate marketing which enables you
to make money right away even as a beginner while you are still learning.
This shortcut are so called done for you affiliate systems.
They are ready to make money systems which you simply have to apply
to make money. Some systems make it as easy for you as just send traffic
to a specific URL and they do all the rest (choosing the niche(s), giving you
the affiliate products, hosting your high converting Sales Funnel including
Upsells, sending all email follow ups,…).
Nowadays, in 2017 there are a couple of working DYI Systems that make affiliates who uses them real commissions. But I know of only two
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working DFY Systems which are completely free. There is no need to invest any money with either of these systems up front to start making
some money yourself, so there is no risk to try them out.
These complete FREE systems are fourpercent, and yoonla.
Both systems are not only free, they also teach you affiliate marketing
through video courses while you are making money.
If you want to make money the easy way you really should check them
out.
Choosing A Market (Niche)
The first thing you need to know is what you will promote. This, in
marketing language, is referred as “choosing your niche”. A niche is
simply a market or market segment where there’s a r e a l demand for a
product or service. If there’s a good demand on a market, there’s money to be made.
One important aspect when selecting an area of interest or niche is to
choose an area in which you are particularly knowledgeable and
comfortable with.
You don’t have to be an expert in the market to sell a product as an
affiliate. A little internet research and you often know more of that topic
than 95 percent of the other people online.
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Don’t choose a niche simply because it’s your hobby! Yes, it’s
important that you are knowledgeable in the area of your products, but
much more important are the buyers. There must be people willing to
pay for products in the niche you choose.
Take a look at the size of the niche: Are there enough people to buy from
you? Are they passionate enough, to spend a lot of money? Which
products in that niche are already sold and bought?
You can also always choose a niche within the BIG FOUR. These are so
called “evergreen” niches. Niches so big, with so much demand that no
matter what the competition does, you can always sell products in those
niches.
Wealth Ø Business Opportunities (BizzOp)
Ø Make Money Online (MMO)
Ø Internet Marketing (IM)
Health (and Fitness) Ø Beauty
Ø Sleep
Ø Diet
Ø Muscle Gaining
Ø Exercising
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Self-help Ø Self-Actualization
Ø Motivation
Ø Religion
Ø Spirituality/Meditation
Ø Hobbies
Relationship/Dating Ø Relationship Advice Men
Ø Relationship Advice Women
Ø Dating Men
Ø Dating Women
Ø Casual Dating Men
Ø Casual Dating Women
But even those sub niches sometimes have their own sub niches, big
enough to promote products to.
If your favorite product or industry is in one of these industries, that’s
good. If your favorite niche is not in this list, it means the market can be
too small. However, it still can be profitable. Bigger niches offer higher
rewards, but higher competition. Smaller niches offer you fewer
opportunities but less competition as well.
With this in mind, the important thing is that you keep working in testing
different products and niches. This will show you which works best for
you.
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Finding Affiliate Programs and Products
There are different ways to find affiliate programs and products you can
promote. You can use google or particular categories of websites.
Finding Affiliate Programs with Google
If you know which industry you would like to promote, you can use Google
to find products to promote or to discover some sub-niches. If you’re
interested in, e.g., the pet’s industry, you can Google: “pets affiliate” or
“pets affiliate program”. If you visit Google and look for “pets affiliate
programs”, you’ll get:
Google finds more than 3,000,000 results for the search term “pets affiliate
programs”. As you can see in this screen shot, by searching for this key
phrase, Google shows you several affiliate programs in the pet’s industry.
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Some of these products are digital products while others are shipped
products.
As an affiliate, you can promote any type of product since you won’t need
to ship any product. Usually, digital products are easier to promote, but
some affiliate marketers make a good living by promoting products that
need to be shipped only.
Finding Affiliate Programs with Affiliate Networks
Affiliate networks are a great place to find good products to promote.
An affiliate network is simply a place where publishers submit their
products, and affiliates can easily join any affiliate program and promote
them.
One of the biggest advantages of using an affiliate network is that the
affiliate tracking is made by a third party (the affiliate network). So, when
you promote a product that’s listed in an affiliate network, it’s not the
publisher that will track and pay you your commissions. It’s the affiliate
network itself.
Besides this, by using a good affiliate network, you’ll be able to access
thousands of different products to promote. You’ll be able to search
products by type or by industry, and instantly see how much each product
pays you. Joining an affiliate network is free for affiliates, so it’s a good
idea to join some affiliate networks.
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There are hundreds of affiliate networks. Some of the important ones are:
Ø Clickbank
Ø JVZoo
Ø ShareASale
Ø Amazon Associates
You can use any or all these affiliate networks to research products and
niches, and if you need more, you simply need to Google “affiliate
network”.
Let’s check Clickbank in more detail.
Clickbank is one of the most popular affiliate networks out there. With
a network of over 100,000 Affiliates and an index over 10,000 digital
products, you will definitely be amazed by how much money you may
make with this network.
With Clickbank, You don’t have to wait for acceptance from individual
merchants for you to start working. Just browse the marketplace, get and
post your link, and start making money. It’s that simple.
If you’re looking to promote products listed in Clickbank, you only need
to visit the Clickbank Market Place.
You can also look for a product directly on the left sidebar, by category
and sub-category or you can use the search function.
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Let’s imagine you’re looking for pets’ products. You simply write “pets” in
the “Find Products” tab, and you’ll get this result:
The good thing about Clickbank is that it tells you how much you’ll
make per sale (in $ and % ) , and it also displays a metric called
gravity, which basically measures the number of affiliates that are making
money with the product.
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The higher the gravity, the bigger the sales and the number of affiliates
that have been making money with the product. However, don’t rely simply on this metric because triple digit gravity also means a lot of
competition and that everyone is already selling the product.
Clickbank also allows you to sort your searches by the Average % per
sale or the Average $ per sale, among others. It is a great affiliate network
for digital products. Clickbank is one of the biggest affiliate networks so
you might consider joining them.
Affiliate networks are beneficial for any affiliate marketer. You need to join
some networks, and see which ones offer the best products considering
what you want to promote. Keep testing different products across different
networks because that’s what allows you to learn and to improve your
profits in the long term.
Finding Affiliate Programs with Affiliate Directories
Another good place to find affiliate products is to visit Affiliate Directories.
These directories list several affiliate programs divided by industry.
Some of the best Affiliate Directories are:
Ø Associate Programs
Ø Affiliates Directory
Ø Affiliate Seeking
By using affiliate networks, Google searches, and affiliate directories,
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you can now build a list of products and industries you’re interested
in promoting. This list will be essential since it will allow you to research
the markets you’re interested in and check your competition.
Promoting Your Affiliate Products And Services
It’s time to learn how you can get customers who pay for the products
you promote. You basically have three different ways to promote affiliate
products and to make sales:
Ø Build a website where your visitors can buy some products you’re
promoting. This can be an online-shop or a blog or a review website
where you post articles.
Ø Build an Email List (The Money is in the List!!!) using an Opt-In
Page (Landing Page) and promote to your subscribers later by
sending emails.
Ø Promote the publisher (or vendors) website directly using your
tracking code (or link).
If you’re just starting in affiliate marketing, you probably don’t have much
money to spend on a website or in advertising. You’re trying to make
some money, but you don’t have much capital (or any capital at all). If
this is your case, the best thing for you is to promote your products directly
by promoting the publisher’s website.
To do so, you simply need to join the affiliate program and get some
visitors to the publisher’s website. Once they make a purchase, you get
your commission.
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If you decide to promote directly without capturing the emails of your
prospects, you must be aware that you are losing money. After you get
the email leads, you can promote to them over and over again, and they
can buy from you for years.
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Setting Up Your Website
Sooner or later you’ll need to have your own website. Probably you’ll
have several websites at once promoting different industries and
products. It’s ok to start promoting the publisher’s website directly, but
once you have some money, it’s time to build your own website.
All the great affiliate marketers have dozens or even hundreds of sites.
This shows you this is the way to go as soon as you can afford it.
Choosing Your Domain
These days, setting up a website for affiliate marketing is easy. Before you
set up your site, however, it's important to come up with a good domain
name which your site will be known by. When choosing a domain name for
an affiliate site, it's important to choose one which is both easy to
remember, pronounce, and spell.
Your domain name should also reflect the type of items which you are
promoting on the site. For example, if you are creating an affiliate site to
market online casinos, you could choose something like ‘toponlinecasinos’
or ‘bestonlinecasinogames’.
This not only makes it easy for your visitors to determine what the site is
about quickly, but it is also relevant, easy to remember, spell and
pronounce, and good for SEO.
There are many domain hoster, where you can buy your domain from. The
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best, easiest and one of the cheapest domain provider I use and can
recommend is Namecheap.
They have all the functionality you need and want with your domain
(privacy option, free editable name server) a modern and easy to use
interface as well as low prices.
To get the best results from your site, it needs to be not only appealing to
visitors, but also easy to navigate and quick to load. You should use the
Content Management System (CMS) WordPress for your site. It is free,
effortless to install because most internet hosting services offer a software
guided automatic installation.
WordPress is also the most used CMS worldwide, so there are tons of
free themes and plugins you can use to enhance functionalities and
usability of your website.
If you need help setting up your WordPress Website, you want a
particular design for your site, or you need help with SEO you can
outsource the tasks.
The best site for hiring a freelancer to do these jobs for you is Fiverr. They
do the setup for your WordPress site, install themes and do custom design
jobs often for as less as FIVE! Dollars.
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There are also a couple of other websites that can help you outsource your
business, e.g.:
Ø upwork
Ø peopleperhour
Ø twago
Ø onlinejobs.ph
Ø fiverr
From all these alternatives Fiverr is the website you want to check out if
you are on a budget.
Getting the Webspace
When it comes to choosing a web hosting provider, there are many
different options to choose from, and each of these must be taken into
consideration. These include:
Ø Shared Hosting
Ø Cloud Hosting
Ø VPS Hosting
Ø Dedicated Hosting
No matter how appealing, free hosting should be avoided at all costs.
This is because even though it will not cost you, the actual cost of hosting
your website is often subsidized with advertisements, which could interfere
with the advertisements that you post on behalf of affiliate programs.
Websites hosted with free hosting providers also tend to be slow to load
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along with some other potential issues which could cause problems for
your business.
Shared hosting is usually quite affordable, and is a popular choice for
affiliate marketers. With shared hosting, your website will share a server
with others. However, bear in mind that if you choose this option, there is
always the danger of your site being slow, or even unreachable, during
peak times.
On the other hand, opting for cloud hosting, which often costs around the
same as shared hosting, is a better option as your site will be hosted on
some virtual servers, meaning that there is little chance of server overload.
VPS hosting, or virtual private server hosting, is a type of hosting which is
similar to both shared and dedicated hosting. It allows for more space than
standard hosting but is less costly than dedicated hosting, where your
website essentially has a server to itself. This type of hosting usually costs
more and is only ideal if you expect to expand significantly, therefore
needing extra server space, in the future.
Whichever type of hosting service you decide to go for, it’s important to
keep a few main factors in mind. This includes customer service – it's vital
to go for a hosting provider which provides excellent, round-the clock
customer service so that you know for sure that if anything goes wrong
with your website, you can get in touch and have it fixed straight away.
Over the years I have had my experiences with a lot of different hosting
providers, some cheap, some not so cheap. The only quality hosting
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provider I can recommend for affiliates is A2hosting. Especially the
shared hosting and the cloud hosting plans I can recommend for your
affiliate websites. A2hosting has great uptimes, a quick customer service
(they even offer a free migration service with some plans) and fast servers.
Creating Content
Every post you make on your website should serve one of two purposes.
It should either promote engagement, or it should promote a product. Most
of your posts should be either informative or entertaining and to engage
your visitors in a discussion. This will keep them coming back regularly.
A certain number of posts, perhaps between 10% and 25%, can be posts that promote a product or service for which you earn money.
You can add affiliate links and other promotional links in your engagement
posts. In fact, you should. But the post itself should not focus on the product. Instead, the affiliate link should simply support the article in some
way.
A purely promotional post will go for the hard sell. The whole post will focus
on selling the product. There are several ways to do this. Below are a few
examples of ways to sell products on your website or blog.
Reviews If you’ve used the product, you can offer a review of it. Make sure to include
a few drawbacks instead of solely focusing on positive aspects of the
product. This will make your review more believable.
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Benefits If you haven’t used the product enough to review it yourself, you can just
create an informative post about the benefits of using the product. Note
that this does not mean a list of features. Features are things like size,
shape, weight, how many pages a book has, what color something is, etc.
Benefits are the things the product does for you.
For example, a feature of a particular book might be that it is available in
digital format. The benefit of that feature to the customer would be that it
can be carried easily on an electronic device for reading anywhere and
that the client doesn't have to wait for shipping.
News If a product is a fresh release, newly updated, or has some other major
news attached to it, you can simply announce the product as a type of
news article.
These are just a few ideas you can use for promotional posts. The more
original your articles, the more likely they are to result in sales ultimately.
Getting Traffic
There are several ways to get traffic on your squeeze page, your website
or to your publisher’s website directly. Some of these strategies are free,
and others can be used even with small budgets.
The overall best Traffic Strategy is building your email list. With a certain
size of list full of responsive subscribers you can simply bring a traffic storm
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to almost every affiliate product you want because you own the traffic.
Advertising can also be a good source of cheap and targeted traffic. You
simply need to avoid paying too much specially to advertise in a medium
that you’re not familiar with. Advertising is powerful but usually only
mastered by experienced marketers.
Building a Mailing List
Having an email list is the most effective strategy for affiliate marketers to
get traffic and to make money online (The money is in the list!!!). It is often
surprising how many affiliate marketers just don’t put as much effort into it
as they should or simply skip that step for convenience reasons.
A mailing list is the greatest asset for affiliate marketers because a mailing
list gives you direct and immediate access to subscribers. You can notify
them of product launches, jump-start traffic to a new website or blog within
seconds and send a swarm of buyers to any offer, anywhere and this just
with some clicks and all this completely free of costs, because this is traffic
you already own.
The first step in building a successful mailing list is to create your Lead
Magnet.
Creating the Lead Magnet
Lead Magnets are essential for building your mailing list because most
people aren’t going to give their email address to a complete stranger
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without some sort of real reason to. Incentives are everything.
Up until a few years, the Lead Magnet could be a simple report of a few
pages, but today in 2017 a Lead Magnet should be an irresistible freebie that is of enough value that people would be willing to pay for it.
This doesn’t have to be a 100-page book, but it needs to have excellent
information in it, and it can’t be anything people can easily find elsewhere.
In fact, it should be exclusive to your opt-in / squeeze page.
What Lead Magnets to Create
There are a couple of different informational products that can use as lead
magnets:
Reports A report is essentially an eBook about a particular topic or problem (how-
to-guide). Reports are the most common used lead magnets and consist
nowadays usually of 15 up to 50 or even 80 pages.
Cheat Sheets Cheat sheets are pdfs or images, summarizing a process that the user can
follow to achieve specific benefits. They are pretty popular with users as
they take away the need to think. They are very short (one page or so) and
cut straight to an ultra-specific point.
Checklists Checklists convert the best out of all the lead magnets, probably because
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they are so easily created and consumed. They condense everything that
the user needs to know into one, actionable list.
Templates Templates can be anything that provides an outline or some sort of starting
point, so all the user has to do is fill in the blanks. Especially popular are
templates of autoresponder emails, headlines and ads.
Resource Lists Resource Lists are one of the least actionable Lead Magnets, often nothing
more than a list of links. It’s pretty easy to compile though and can be of
immense benefits if it contains formerly to the user unknown resources
(secret tips).
Swipe Files Swipe files are a collection of usable content, e.g., email sequences, ready
to use in your autoresponder or a group of Facebook Adds you can use for
your promotions. They are pretty good lead magnets because the user can
simply copy them.
Videos Videos, especially video courses that demonstrate actionable knowledge
can also be very effective Lead Magnets.
What Makes a Good Lead Magnet
When you are compiling your lead magnet, there are certain criteria your
Lead Magnet should fulfill to be effective and capture the desired leads.
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High value Your lead magnet should be both of high perceived value and of high
actual value. A professional design of your lead magnet is therefore almost
as important as the quality of the information it contains.
Very specific The benefit/gain for the user should be very specific. Don’t create a lead
magnet about something to general.
Solving a real problem
Your lead magnet should solve a real problem that your prospects have,
or give them something they really want, or it won’t be that successful.
Quick to digest The easier digestible your lead magnet is, the better. This is the reason
cheat sheets and checklists are so popular. Lengthy reports may make the
reader feel overwhelmed.
Instantly accessible Your lead magnet will work best if it is something that can be delivered
right away. People love and need instant gratification.
Positioning as an expert After consuming your lead magnet, the user should have to acknowledge
your expertise on this topic. This positioning is helping to turn leads into
customers in the long run.
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Choosing A Mailing List Provider
To host and maintain your mailing list you need a professional third-party
trusted provider who will ensure that your emails are compliant with anti-
spam policies and that your list is always available to you.
Like it is with internet hosting services, you’ll really want to avoid the free mailing list providers because they often have very poor deliverability and
their tracking tools are poor or non-existent.
Additionally, the free providers place ads in your messages, which can take
attention away from your own ads.
The most popular mailing list/autoresponder providers right now in 2017 are
GetResponse and Aweber.
Both options provide excellent value for a beginner in affiliate marketing
as they allow you to start with a smaller cheaper plan and to upgrade as
your mailing list is growing (as are your commissions).
I am using both services, and they both are reliable and have a good
deliverability, but right now I recommend GetResponse. It is the better
option when it comes to advanced features like tagging and automation.
Especially the automation features will help you to make a lot of
additional commissions and the new user interface finally gives
GetResponse a fresh and modern look.
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Setting up your Opt-In Page (Squeeze Page)
An Opt-In Page (Lead Capture Page) is a page designed to get visitors to
opt-in and fill in their names and/or email addresses. Unlike other websites,
Opt-In Pages focus specifically on capturing email leads and should make
no attempt to give visitors any additional option.
There are a couple of ways how you can get your squeeze page done. You
can pay someone to do it, e.g., find someone on Fiverr, you can do it
yourself or you can get access to some ready-to-use system.
If you are experienced in coding, you know the tools to use. If you are a
beginner, there are a couple of apps and websites that can help you create
your squeeze pages. Some offer a drag and drop page builder
(WYSIWYG) as well as a selection of high converting templates.
I use one WordPress Plugin and one App to get my Squeeze Pages and
Funnels done. Funnels consist of different pages besides the Squeeze
Page there are also Thank You Pages, which delivers the lead magnet and
other kind of pages like upsell offers (OTO).
For simple Squeeze Pages or Thank You Pages I use Instabuilder 2.0, a
WordPress Plugin with an easy to use a drag and drop page builder that
fully integrates with your WordPress Website. It also comes with a selection
of high converting ready to use templates for your squeeze pages to choose
from.
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For more complex funnels I use ClickFunnels which is in my opinion right
now the best software and easiest way to create high converting funnels.
ClickFunnels also offer full API integration with several mailing list
providers and autoresponder hosts including Aweber and GetResponse
as well as cloning and sharing complete funnels and other advanced
features.
To create a high converting Opt-In Page, it is important that the page
contains certain elements, to engage and excite the visitors, so they are
willing to give you their email address (and names). Make sure you have
the following elements on your Squeeze Pages.
Your Squeeze
Page
Your One Time Offer (OTO)
Subscription to your Mailing
List
Endorse Affiliate
Products
Thank You Page
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Headline The Headline is the most important element of squeeze pages as it’s only
function is to grab the attention of the reader very quickly and make him
read the whole page.
Introduction The paragraph at the beginning of the opt-in page with the single purpose
getting the reader to keep on reading. One small paragraph is usually
enough.
Benefits It is important to explain the benefits of your lead magnet to the visitor, so
he knows exactly why he should opt-in and enter his email address.
Usually, this is done in the form of crisp and clear bullet points.
Call to Action One important element – sometimes forgotten – is a specific call to action.
You have to explicitly tell the visitor of your squeeze page what you want
him to do, which is usually to opt-in and to enter his email address.
Opt-In Form Finally, there has to be a form where your visitors can fill in their name
and/or email addresses. As a rule of thumb, the more information you ask,
the fewer visitors are willing to opt-in. The best opt-in rates get squeeze
pages which only ask for one information, the email address.
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Pay per Click (PPC) Advertising
What you really need is targeted traffic. Don’t spend money or time
on non-targeted traffic like pop up advertising or anything similar.
Pay Per Click allows you to display ads and pay only when someone
clicks in your ad. You can have your ads displayed directly in Google
search results (by using Google AdWords) or across multiple websites.
The most commonly used PPC networks are:
Ø Google AdWords
Ø Bing Search Advertising
Ø Facebook Ads
When you start with a PPC campaign, avoid high bids because if your
bid is too high, you end up by losing money with this strategy. Try to
target keywords that can bring some traffic but where the competition is
smaller.
Guest Posting
Finding good websites in your niche that accept guest posts is a good
strategy. Remember these websites already have a lot of targeted traffic.
So, a link there to your website may be a great traffic source, and you’ll
start to get known inside your industry.
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Press Releases
Press releases are another free way to get visitors. While it’s more difficult
to write a press release than writing a guest post, it’s possible to get good
visitors by writing PR and submit them to free PR websites.
Some of the best free PR websites are:
Ø http://www.free-press-release.com/
Ø http://www.i-newswire.com/
Ø http://www.prfree.com/
Video Marketing
Video Marketing is one of the most powerful traffic strategies, and it’s
free. To do video marketing, you simply need to make a video advertising a product and then submit it to YouTube or any other video website. On the description, you’ll place a link to your own website,
or you use your affiliate link and place a link to the publisher’s website.
To make the video, you need to have a software. The most used software
in this industry is Camtasia Studio. This software is not cheap, but
it’s the most used software in the industry because it’s very powerful.
Fortunately, you can get a free trial that allows you to make some videos
and some money before you buy it.
When you have the video ready, submit it to the following video
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websites:
Ø YouTube
Ø MetaCafe
Ø Vimeo
Social Bookmarking
Social Bookmarks are a simple way to get some links and visitors to your Website. It’s free, and while these visitors usually don’t convert
much, it gives you also some strength on the search engines, so it’s useful
if you have your own website. Here are some of the leading websites with
high PageRank, so they are especially suitable for social bookmarking
your website.
Reddit Use this social news aggregation, web content rating, and discussion
website to place your article or comment. Reddit's very active and
opinionated registered community can then up vote or down vote your
post.
Pinterest To use Pinterest, you will need to add their extension to your browser.
Pinterest is the number one high PR social bookmarking sites 2017.
Scoop.it Scoop any web page with ease through this site. All that you will need to
do is to drag and drop the button on the bookmark toolbar.
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Digg Digg has compared to the other site one of the highest page ranks. Listing
your website can considerably help your ranking in search engine results.
StumbleUpon You can list content according to their categories which can then be up
and down voted (Thumbs up and Thumbs down).
Pearltrees A website that let you share links as well as organize and store your photos
and files. Those can be further organized into collections and sub-
collections.
There are many more social bookmark websites, but these are my
favorite ones because they usually send some visitors and some link
love (help on the search engines rankings).
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Search engine Optimization (SEO)
SEO stands for Search Engine Optimization. SEO are the techniques
that you employ to get good organic search results.
When a user looks for ‘ marketing’ in Google, he sees organic search
results, and some PPC ads as well. As you can see, the ads are on the
right side of the screen while the organic search results are on a more
sizable position. These Organic Search Results have more click-through rates (means more people click on them) and they are free. You don’t pay when a person clicks in your organic search results.
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It’s much better to have good organic search results than good PPC
campaigns because you get more traffic and it comes for free.
The problem is that is not easy to get the rankings you want on Google.
In fact, if you’re trying to get the top rankings for a competitive keyword,
you need to have a valuable website with tons of links pointing to it.
Since we can’t cover everything about SEO in this guide, the most
important thing you must know is that there are two types of SEO:
Ø On page optimization
Ø Off page optimization
On page optimization includes having a good title, having a good domain
name and choosing your keywords wisely. If you’re targeting, for
example, the keyword pet food, it will be great if you can have those
words on all of these sites.
The Off page optimization is essentially having links pointed to your
website. The more links you get, the better. But more important than the
quantity is the quality. If you get links from non-related websites, it
won’t help you. In fact, it can even harm your rankings on the search
engines.
Get good links from high-quality websites from your industry. Also, use
the keyword you’re targeting as the anchor text (anchor text means the
keyword where people click to reach your site).
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10 Affiliate Marketing Tips
Affiliate Marketing Tip 1
Track your stats really closely. This is what allows you to see how
many people you sent to a website and how many sales you got.
As a rule, I don’t promote anything that has less than 1% conversion rate. If I send 200 persons or more to a website and I have no sale, I
simply stop promoting the product or service. There are so many products
out there that it doesn’t make sense to lose time with bad conversion
rates.
Affiliate Marketing Tip 2
Go after the big commissions. I usually don’t promote anything that
pays me less than 50% in commissions. If you only get 10 or 20%, it will
be difficult to make a lot of money especially if you spend money in
PPC or advertising. So, try to promote products that pay you at least
50% commission better 75% or even 100% on the front-end product.
Affiliate Marketing Tip 3
Try different products and different industries. Even if you’re only
promoting one niche, it’s good to promote at least three different
products so that you can compare the revenues. And once one program
doesn’t seem to work for you, replace it with another one.
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Affiliate Marketing Tip 4
While affiliate networks are extremely useful, don’t ignore the ‘in
house’ affiliate programs. Some of these programs work as well as
the ones listed in affiliate networks and pay you on time. Again, the key
is to search, test and diversify.
Affiliate Marketing Tip 5
You need to be patient. Affiliate revenue grows and builds up with
time. The more experience and resources you get, the more you make. If you stick with your plan and work in this market, it’s only a
matter of time until you reach your goals.
Affiliate Marketing Tip 6
The higher the price of a product, the lower the conversion rate is. Also, if the product is too cheap, your commission in $ won’t be that
much. Try to promote products in the $40 - $150 range.
Affiliate Marketing Tip 7
Seek programs that have growth potential with an expanding product offering. This will improve your revenue expansion. Your
customers will keep coming back to see what's new and exciting. Look
for vendors that are dynamic and continually expanding their product
offerings.
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Affiliate Marketing Tip 8
Make sure the affiliate program has a good tracking system.
Nowadays, it is reasonable to expect that your sales statistics will be
readily available to you. Always confirm the tracking method of any program. If possible, look for programs that offer real time tracking 24
hours, 7 days a week.
Affiliate Marketing Tip 9
Look for programs that offer marketing support. Amazingly, many
affiliate programs have little or no marketing support. This is
counterintuitive considering it is in the merchant's interest to help the
affiliate succeed. Fortunately, some programs do offer marketing support.
Look for programs that give you the most tools to succeed.
Affiliate Marketing Tip 10
Protecting your Commissions: There are some commissions tracking
problems that can occur at the merchant’s end. Besides this, some people
avoid clicking on affiliate links like this: www.samplewebsite.com/
affiliateid?22145892
Or even worse, they change the affiliate id at the end of the URL,
stealing you your commission.
Some people (much more than you can imagine) will tend to move their
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mouse over an external link and then view the URL that is in the status
bar of their browser. When they notice an affiliate link, they simply visit the
website directly without using your link.
Because o f all of this, it’s crucial that you protect your links so that you
can protect your commissions. The easiest solution to this problem is to
use a tracker like ClickMagick which also allows you to use custom
domains.
Or you can also use a simple redirect software, e.g., the WordPress Plugin
Pretty Links does an excellent job, even with its basic free version.
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Common Affiliate Mistakes
Affiliates who are struggling to make any money find it hard to believe
that other people could possibly earn as much as $10,000 or even
$100,000 a month in commissions. You should believe it. Some people
make thousands of dollars a day.
In case you’re struggling, here’s a list o f the most common mistakes and
how to avoid them:
Aren’t You Using A Newsletter Box Or Popup?
As I told you earlier, more than 95% of your visitors won’t buy from you on their first visit to your website. In case you have a newsletter box
or a popup where they can fill their name and email, you can then later
send them periodic emails to try to “get” them, showing your product’s
benefits, how it would improve their lives, and so on.
You can even offer a discount on your product from time to time just for
the ones that subscribed.
If your problem is that you just don’t know what to write, you don’t need
to have a weekly or a monthly newsletter. You just send them emails whenever you feel it’s worth it. Just don’t let too much time pass or
else once they receive an email from you, they won’t even know who
you are.
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Do You Have Visitors But No Sales?
The first question you should be asking yourself is if you’re receiving
targeted traffic. Where are your visitors coming from? What keywords
do they look for to find you?
Having a good on page optimization is essential. You should have your
most targeted keyword in your title, description, and keywords.
After checking this out, visit your sales page. But visit it as if you were a
complete outsider, someone who never heard about the product(s) you’re
selling. Do you understand what it is? Do you have a well- documented
benefits list? Do you explain exactly the benefits people will have when
they buy your product?
This may be hard at first, but it’s a crucial step if you want to succeed in
affiliate marketing. Remember that’s the way you make money.
Are You Just Selling, Not Helping?
To convince someone to buy your product, you need to help the person.
This way, the odds of making a sell are in your favor. You can say, for
example, how and why your product helped you and others, or something
like that. Just use your imagination.
People will feel grateful and will end up by buying your product. If not,
you have a higher chance of them to join your newsletter or even come
back later to your website to make the purchase.
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You just need to promote your product not as a salesman but as a
friend, someone who knows what they’ve been through, someone who
understands them.
If you write in a friendly tone, people will read more and don’t close the
browser window as fast as they would.
Are You Selling Only Other People’s Products?
As I said in a previous chapter, if you’re just starting in affiliate marketing,
this isn’t your problem. Although, if you’re already in this field for some
time now, it’s time to create your own website. This is the way to go if
you want to increase your earnings.
When you create your own product with your own design, you’re in
control. You decide the price, the commission you pay to your affiliates,
which affiliate network you use, and so on. Sure, this requires more
work, more time and more money, but you’re already making money.
So, just invest a part of what you earn. It’s a good deal, I assure you.
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Conclusion
I hope that by now you’re already having some ideas about your next
steps. If not, don’t worry. Take your time to decide what are the best
products to be promoted and whether or not you want to have your
own website.
Everything in life takes time and effort. It’s not difficult to be an affiliate
marketer, but you need to commit to your tasks. I sincerely hope you
learned useful things to be a successful Affiliate Marketer.
If you have any questions, you can hit me up on Facebook and join my
private Mastermind Facebook Group. We are a group of like-minded
people who are making money online with affiliate marketing.
See you on the inside!
Chris Meyer