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Impulse buying

1 I go shopping to change my mood. :

2 I feel a sense of excitement when I make an impulse

purchase.

:

3 After I make an impulse purchase I feel regret. :

4 I have difficulty controlling my urge to buy when I see a

good offer.

:

5 When I see a good deal, I tend to buy more than that I

intended to buy.

:

6 I never read fashion magazines or pay attention to

fashion trends.

:

Influence of window display

7 I tend to enter a store when I am attracted by an eye-

catching window display.

:

8 I feel compelled to enter the store when I see an

interesting window display

:

9 I tend to choose which store to shop in depending on

eye-catching window displays.

:

Influence of in-store form/mannequin display

10 I get an idea of what I want to buy after looking through

in-store form/mannequin displays.

:

11 When I see clothing featuring a new style or design on

display, I tend to buy it.

:

12 When I see clothing that I like on in-store

form/mannequin display,

I tend to buy it.

:

13 I tend to rely on store displays when I make a decision to

purchase clothing.

:

Influence of floor merchandising

14 When I see clothing that catches my eye I tend to try it on

without looking through the whole section

:

15 When I walk along the isle, I tend to look through the

clothing close to me.

:

16 I tend to try on clothing that catches my eye when I pass

by.

:

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Influence of promotional signage

:

17 If I see an interesting promotional offer (reduced price,

sales promotion, and etc.) on in-store signs, I tend to buy

:

18 Sale/clearance signs entice me to look through the

clothing

:

19 When I see a special promotion sign, I go to look at that

clothing.

:

20 I am more likely to make an unintended purchase if the

clothing has a sale or clearance sign.

:

21 My access to OTHER social networking sites have

increased

:

Religious and Regional influence

22 Do you concider religious value while buying? :

23 Do you concider Family ethics while buying? :

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MY PERSONAL DETAILS

A Name : _____________________________________________

B Age : 16-18 __ 19-21__ 22-24__ 25-27__

C Gender ( the correct

option)

:

male female transgender

D Department

DFT KD TD F & LA F & A

E Annual Family Income (in

INR)

: < 3 lakhs 3 lakhs >3 lakhs

F Personal Annual Income (in

INR) (If Applicable)

: _________________________(specify if applicable)

G No. of family members :

H Religion :

Hindu Muslim Christian Sikh Jain

Buddhist ________(specify if any other)I Domicile : _______________(please specify)

J E-mail : @ .

K Phone no. : +91