Benefits/ risks Industry

+ - Innovation & market access Freedom to act

New ideas from research Less freedom for decisions

(New) improved products Image

Testing fields Reputation risks

User involvement

Image Conflict management

Public as partner Unhappy partner (city, users)

Visibility Conflicts of interest

Product credibility

Resource Competition with other stakeholders

Risk sharing/ money/ responsibility Competition (IPR, other takes the consumer, idea…)

Human resource Resource

New employees (contacts) Loosing employees

Motivation of employees by engaging for public goods Spent time and money no results, products

Contribution

What can you bring ? What can you receive ?

Network Network

Business network (companies)/ subcontractors Access to policy makers

Engagement reliability (company person CEO) New partners

Knowledge Personal connections

Knowledge about markets (commercialization) Knowledge

Technical knowledge, new solutions Access to academic sector, knowledge, trends

Finance Information on finding opportunities

Money (membership fee, fees from sale) Resource

Reduce the cost for R&D

Shared cost for the marketing

Decision making

What is your proposed mission statement definition in a few words from your stakeholder point of view ?

1 Improve the quality of life for our parents “we do care”

2 Create a market

3 Provide solutions for staying at home for elederly