Questionnaire Updated (Public Relation Included)

8/2/2019 Questionnaire Updated (Public Relation Included)

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Business Administration Discipline

Khulna University, Khulna

Questionnaire for the End Consumers

Dear Respondent,

I am a student of Khulna University, doing my internship in Airtel Bangladesh Limited.

Currently, I am working on a report titled "The Impact of Marketing Promotional Activities of

Airtel Bangladesh ltd on the Customers buying behaviour"as a partial requirement of Internship

of my BBA Program. It will be helpful for me if you kindly answer the following questions.

Your answers to following questions will help me in writing an informative and objective report. I

assure you that information provided will only be used for report purpose and will be dealt

with total confidentiality.

Thank You

Demographic Profile

Name: ....................................................................................................................................

Address..

1.Through which medium you know about Airtel?

Advertisement Sales Promotion Public Relations Others

2.Promotion help in better Product Awareness

Strongly Agreed Agreed Neutral Disagree Strongly

Disagree

3. Poster, Festoon, Bunting, and Danglers are attractive and make it easy for you to

identify the outlet


Disagree

4. The color combination of POS materials is so good that you feel curious to know the

message.


Disagree

5. The placements of POS materials are appropriate so that you can easily get themessage


2/4


Disagree

6.Continuously you are getting immediate updates about the offers and packages

provided by thecompany


Disagree

7. You are getting your required information from the POS materials (Poster, Festoon,

Bunting, and Danglers)


Disagree

8. You are being more communicated about the new promotional or campaign than

before


Disagree

Advertisement

9.Very frequently you see the ads of Airtel


Disagree

10. You can easily recall any advertisement of Airtel Bangladesh ltd?


Disagree

11. Advertisement plays an important role in your purchasing decision.


Disagree


3/4

12. Which is the reason you like the advertisements of Airtel?

Nice Jingle Informative Model Theme Idea Others

Trade Promotion (Consumer Promotion)

13. Which types of consumer promotion benefit you prefer more?

Bonus Minute Bonus SMS Reduced- Tariff Bonus Amount Others

14. Consumer promotion plays an important while you choose Airtel.


Disagree

15. Which Consumer Promotion Activity you think most effective?

Retail Decoration SIM fair Announcing offers

through Decorated

vehicle

Concert Others

16. Promotion plays an important role to built up Brand Loyalty


Disagree

17. Brand image is very important for selecting the Brand


Disagree

Public Relation

18. Do you consider any reference for selecting the Brand?

Yes No


4/4

19. (If Yes than) who is your reference group?

Friends Family members Colleagues Retailers Others

20. You highly depend on the reference of your reference group to buy the

product of Airtel.


Disagree

21.Besides Advertisement & Consumer promotion, Can you recall any campaign

or promotional activity of Airtel?

If Yes than, Please mention it here ..

22. Which Way is the Best you think for Doing the promotion of Airtel?

Advertisement Sales Promotion Public Relations Others

23. Which additional benefit you wants or will motivate you to purchase more

products?

Thanks for your Time and Cooperation.

Yes No

Questionnaire Updated (Public Relation Included)

Documents

Transcript of Questionnaire Updated (Public Relation Included)