Questionnaire results and feedback

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Questionnaire Results By Ashleigh Stevens Key: (number) = number of people [letter] = there response

Transcript of Questionnaire results and feedback

Page 1: Questionnaire results and feedback

Questionnaire Results

By Ashleigh Stevens

Key:(number) = number of people [letter] = there response

Page 2: Questionnaire results and feedback

General Questions

Are you male or female?

What age group would you put yourself in?

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female male

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male

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under 16 17 - 24 25 - 35 35 and over

35+

25 - 35

17 - 24

under 16

From looking at this graph we asked more females then males. This might have an impact on the results of the questionnaire, by having more female opinion.

This graph tells me that we asked more over 35 year olds, which is slightly older group then are target audience, but equally has an influence and input on the results.

Page 3: Questionnaire results and feedback

Trailer

Page 4: Questionnaire results and feedback

Trailer Questions

Would you watch the film after watching the trailer?

Did you think there was a good use of camera and editing software?

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This graph tells us that everyone in the survey would watch the film after viewing the trailer. This is really important as it tells us that our film attracts the audience which would allow our film to get more popularity.

This graph tells us that the audience thought the camera and editing software, was used correctly and in good standard. This means that the technology used with this software is efficient and works well for the making of the trailer.

Page 5: Questionnaire results and feedback

Did you think about the sound effects?

What did you think of the transitions and camera angles?

What improvement do you think could be made to the trailer? None (8)More story parts (2)Billing block a little too big (1)More on main character (1)Sharpen the transition to the images (1)Conversations a little more clear (1)

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very good good average not good

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From this graph we can see overall the sound effects were ‘very good’. But would need slight alterations for it to exceed the expectation of other peoples opinions. As 6/14 people said the sound effects was below highest rating, which could bring concern to final editing of the trailer.

Overall the feedback we gain for the transitions and camera angles was positive by being ‘good’. But from this my group could improve some parts of the trailer. This could be done by having different perspectives of camera angles such as tilting upwards etc. in order to get a better rating.

From gathering this feedback, 8/14 people didn’t have any improvements. But from the others answers my group would need to take this into consideration. By reducing the billing block makes it look less impact to the audience. By having more of the main character allows the audience to get more of his/her personality and part within the film. I learnt that dialogue is very common within trailers, we would need to insert more clear and parts of conversation in order to allow the audience to have a feel of the whole film better.

Page 6: Questionnaire results and feedback

Magazine

Page 7: Questionnaire results and feedback

What caught your eye on first look?

Does the magazine cover appeal to you?

Why?

Colour scheme [Y] (2)

Explosive [Y] (1)

Looks very mainstream [Y] (1)

Intriguing image [Y] (2)

Very professional [Y] (1)

The affect around the film title is not very clear but I like the rest [Y/N] (1)

It arouses curiosity [Y] (1)

More prefer the image of the man with the spade [N] (1)

I felt around the film title is not very clear but I like the rest [Y/N] (1)

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Font / title colours image detail

Font/ title

colours

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detail

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yes no Yes and No

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no

yes and No

From this graph the audience first look was at the main image of the magazine this is very good as it relates to the codes and conventions of a magazine. I feel the image was successful as it tells the genre and part of the story with the positioning of the hand. But also does not give too much away that it spoils the narrative.

Overall 12/14 people said that the magazine appeals to them, which is very positive as it shows our magazine appeals to the audience. This means that our magazine would be more profitable and popular with the magazine attracted by a wider range of customers.

From this feedback the magazine grabbed the attention of the viewer by choice of colours, and professional look this is very important to the cover as it makes the magazine stand out in comparison to others; in order to get more purchasing of the product that intrigues the audience to view the real film this gets more fans for the film.But 2/14 were unsatisfied with magazine, so from this we would alter the effect around the title to make it more clear to the viewer. Another possible change would be to change the actor to match the other package (poster).

Page 8: Questionnaire results and feedback

Could you tell the genre of the film from looking at the magazine cover?

Additional comment:

-Horror (3)

- Thriller (2)

- Only from ‘trespassing lettering’

What improvements do you think could be made to the magazine cover?

None (6)

Some image from other films (1)

Maybe a single sentence/ phrase for example ‘missing or dead’ etc. (1)

Full quotes reference to actors (1)

The effect on ‘trespassing’ (2)

Trespassing title a little smaller(1)

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This is very important to the film of the magazine as it lets the audience link the genre throughout the packages. The feedback of the additional comments guessed the genre which is what our hybrid genre is ‘Thriller- Horror’. The lettering of the title shown through the packages helped the audience know the genre of the film, this is important as wrong typeface would give wrong message and genre of the film.

The improvements for the magazine 6/14 said they would not change anything. But others said ‘some images from other films’ which is what my group would need to take into consideration when altering our magazine as it would look more professional and relate to other magazines but some only used text so that the image and film was most popular.

The sentence or phase on the magazine would be appropriate but don’t want to give to much away, that it spoils the narrative of the film, but could be taken into consideration to see if choice of words could make a difference.

Page 9: Questionnaire results and feedback

Poster

Page 10: Questionnaire results and feedback

What caught your eye on first look?

Do you feel that the poster is effective?

Why?- Image – figure no face can be seen, intriguing. (1)- colour, fonts, and image (2)-Genre enough info in a single picture to guess what it is. (1)- Powerful image (1)- Good use of connections with the image (1)- attracts the audience (1)- made you think (1)- Explains story (2)- It looks like a hole is being dug in the middle of nowhere- why? (1)- colours relate to genre (2)

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title image text

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When look at the magazine majority of the feedback stated the image was the part that captured the attention first. This is very good as it portrays the main character within the trailer, and the fence adds to the feel of being trapped and links with the title of the film.

From the feedback received overall the audience was very impressed of the effect given on the poster. Because of the colours, and intriguing image let the audience know a bit about the story of the film.

Page 11: Questionnaire results and feedback

Could you tell the genre of the film from the poster?

Additional comments

– Horror (3), Thriller (2)

Would you watch the film after seeing the poster?

What improvements do you think could be made?

None (7)

Text at top (1)

More indication of horror / hybrid (1)

Lower angle of image (1)

Layout – title should be more eye catching (1)

One line/ quotation/ summery (1)

Perhaps switch main character and title (1)

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From this graph the 13/14 of the audience could tell the genre of the poster. Which is important to the film as the packages all relate through the genre. Maybe to improve this I would alter colours slightly to give a better understanding of the genre.

The graph shows that all of the people we asked would go watch the film, after seeing the poster image. This is important as it advertises the film and gets more publicity into watching the film.

The feedback given 7/14 didn’t have nothing to change about poster.The improvements for the poster from others would still need to go into consideration. With inserting text at top might distract the audience from the impact of the image but maybe inserting rating stars to do this improvement might give a better outcome.Switching the main character might be an thought, this would link the magazine cover better to the poster but would be a little repetitive and would not show the villain digging.

Page 12: Questionnaire results and feedback

Film Packages (Trailer, poster and magazine)

Do you like the title of the film?

Do you feel that the whole film package – trailer, magazine and poster – link well together? How?.i.e. in terms of colour, typeface etc.

How?Great use of image (1)Colours (2)Typography and branding product (1)Typeface (2)Flows through well (1)Very co-ordinated and appropriate for the genre (1)

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By having all the people ‘liking’ the film title allows the film to be memorable and attract the audience into watching the film.

Judging from the feedback the audience gave the whole package of the film linked and worked well together. This is key for the film as it relates everything together to the audience.

The audience said the use of images link the packages together which is what is common within film packages to link the main actors together. The title and typography are presented through the three products to show they link together and the title is for the film ‘Trespassing’ and is unique from other film titles.

Page 13: Questionnaire results and feedback

What improvements could be made to the package as a whole?None (10)Indication of horror or hybrid (1)More colour? (1)Title and image used (1)With past expectation of magazine cover (1)

What particular part of the package would encourage you to watch the film? Why?

Why?The unusual choice of villain (1)Victims used throughout magazine/ trailer (1)Title and narrative (1)Mystery surroundings event shown in trailer (1)Actors appeal and sound quality (1)Curiosity of why the character is digging a hole (1)Spade/ fence – sense of danger(1)

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All magazine trailer poster

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10/14 people said there was no improvements to be made to the film packages. By altering some parts of the each package might give a better overall product.

From this graph you can see that all and poster were the best part of the package that encouraged the viewer to see the film. From this the magazine was least favourite so from this data my group would need to improve this to meet the standard as the other products.

Page 14: Questionnaire results and feedback

Are there any other ways we could use that would encourage you to watch the film? If so what?

Maybe a voice over (3)

Longer trailer – more sinister, showing the effect of the heavy shovel as the man digs in the field.

Any other comments?

Very interesting narrative and magazine cover; Well Done!

Well done (3)

One of the most powerful and thrilling trailers, I love/ fear generated by A level media student

Keep up the brilliant work

FANTASTIC!

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Majority of the audience said there was no improvements to be made, but the other comments would need to be taken into account such as a voice over would be very good idea, in certain parts of the trailer but not at the title sequence as this gives more impact silent. And including some changes to the trailer such as more shots the length of time would be extended.

Page 15: Questionnaire results and feedback

Additional comments throughout questionnaire:

Range of interesting shots and use of lighting

It engages without giving too much away

Contrast of quiet and use of screams, breathing etc were effective

The cuts to conversations liked the title scenes

I think the sound make it more mysterious, yet the conversations need to be louder.

I especially like the dirt going over the camera shot it is very cleaver.

Sound effects complimented the action

Very varied in camera angles (imaginative)

Camera and editing was effective and helped set the scene

The poster image explains the story

The poster title stands out and convey to the genre

Typeface links well through the film packages

Strong high contrast image with good use of strong vertical and angle lines (poster)

Very good use of colours in the magazine and poster