QUESTIONNAIRE RESULTS AND CONCLUSIONS

QUESTION 1: HOW OLD ARE YOU?

The first question on our questionnaire provided us with the information of what specific age group were carrying out the questionnaire which shows us if there is any bias to an age range

From the results, we can see that the majority of the responses were from people from the age of 15-20 which already shows a bias in that age range.

However, the target audience for our documentary falls heavily under this age group and can provide us with good answers to help us with the research.

QUESTION 2: WHAT IS YOUR GENDER?

Another basic question showed us the dominant gender that were carrying out the question and as we can see from the results the majority of respondents were female which gives a bias to the gender.

Although females are a massive part of the target audience we would of liked an equal amount of people from both genders to provide an equal view as the documentary will be aimed at both male and female.

QUESTION 3: WHAT IS YOUR FAVOURITE COLOUR?

This question gave us information on the type of favourite colours people have so we could possible use them in the colour scheme of our documentary.

However the popular choices were blue, red, purple and green which and as the documentary is about coffee we wanted to incorporate browns, oranges, beiges etc. into the colour scheme to match the theme of the documentary which we don’t think greens, blues and purples would.

QUESTION 4: WHAT IS YOUR OCCUPATION?

This question was used to show if occupation could have an impact on the intake of coffee that people had whether they were a student or in a full time job.

As the age range of the respondents was 15-20 the majority of the respondents occupation were college students which gave a bias to that area.

None of the respondents were retired so there was no results from that age range which limits our overall view of the correlations between jobs and coffee intake.

QUESTION 5: DO YOU DRINK COFFEE?

To start the questions specifically about coffee, we asked if the respondents actually drink coffee.

The majority replied with “Yes” however we had a good amount of people who answered “No” and “Sometimes” which resulted in the important answers of the next question.

So with this set of answers we could have an equal view on coffee and why people don't drink coffee.

QUESTION 6: IF NO, WHY NOT?

The amount of people who replied “No” tot he previous question gives us an insight into why people don't drink coffee which can be helpful to the questions for future interviews as we can ask people directly about the problems brought up by the feedback.

QUESTION 7: DO YOU PREFER DECAF OR CAFFEINATED COFFEE

Question 7 was used to narrow down peoples specific preferences of coffee and this answer shows that people prefer caffeinated coffee which could link in to the benefits of coffee as the caffeine in the coffee is usually the pull factor for coffee as it keeps people going throughout the day

QUESTION 8: WHAT ARE YOUR FAVOURITE TYPES OF COFFEE TO DRINK?

This question was also used to find out the types of coffee people like ranging from different types.

From the results its clear that Cafe Latte was the most popular type with Instant Coffee, Cafe Mocha and Frappuccinos also being popular.

The least popular types were Cafe Freddo, Black Coffee and Espressos. This shows that the strongest forms of coffee on the list were the least favourite however that could be down to the age range of the respondents.

QUESTION 9: DO YOU PREFER FAIRTRADE COFFEE?

This question summarised if the respondents prefer fair-trade coffee compared to standard coffee.

The results show that people don't prefer fair-trade coffee however the result was almost equal which could imply that there is not much difference in the taste.

QUESTION 10: WHEN DO YOU DRINK COFFEE THE MOST?

Question 10 gave us insight on when the most popular time of the day was for drinking coffee with the most amount of people drinking it.

The results show that “Late mornings”, between the hours of 8am and 12pm is the most popular time to drink coffee and the least popular is “Early Mornings” between the hours of 12am to 4am. This result shows that most people drink coffee in the morning for the caffeine to help them get energy for the day

QUESTION 11: HOW MANY CUPS OF COFFEE DO YOU HAVE A

DAY?

This question shows how many cups of coffee the respondents drink on daily basis

The majority of the people drank at least 1-2 cups of coffee a day whereas the least amount of people had 6-8 cups.

2 people responded saying they had 9+ cups of coffee a day which is a possible sign of addiction.

QUESTION 12: WOULD YOU CONSIDER YOURSELF ADDICTED TO COFFEE?

Question 11 links on well to this question as an excessive amount of coffee you have daily could link to an addiction. The previous results show that two people had 9+ cups of coffee a day and there was 7 people who claimed to have an addiction to coffee.

People claiming they are addicted to coffee shows one of the drawbacks of the drink as it is addictive and people can suffer from withdrawal symptoms after a long period of not having it.

QUESTION 13: DO YOU THINK COFFEE HAS BENEFITS?

Despite its drawbacks, coffee is considered to be very beneficial to some people. The results for this question is equal which shows that benefits some people but for others it has no impact which might suggest that those people just like the taste.

QUESTION 14: RESPONSES

This question allowed the respondents to have their say on the benefits of coffee and shows us that it affects people in different ways.

The most common replies stated that the benefits were to do with energy and that it keeps people awake and energised for the day which is obviously due to the caffeine. Other responses include the aspect of socialising when drinking coffee and helps you lose weight.

QUESTION 15:DO YOU THINK COFFEE HAS ANY DRAWBACKS?

Similar to the previous question we asked if there was any drawbacks to drinking coffee. Again, the results were close but the majority voted that coffee does have drawbacks. The benefits and drawbacks of coffee will be talked about in our documentary so the feedback for the question was important for our primary research.

QUESTION 16: IF YES, WHAT ARE THEY?

The respondents listed the drawbacks of coffee and most of the comments were about the impact on health and hygiene coffee has on people including bad breath, yellow teeth, caffeine excess, addiction and increased stomach acidity and heart rate.

Talking about the health and hygiene problems with drinking coffee will be spoken about in the documentary as we will interview a doctor confirming or not about these comments.

QUESTION 17: WHAT IS YOUR FAVOURITE COFFEE SHOP?

This question showed us which are the most favourable coffee shops which could be used to provide content based around these coffee shops to suit the viewers preferences.

From the results, it was no surprise to see Starbucks being the winner of the coffee shops however this could be due to the social aspect of drinking coffee as Starbucks has a very stereotypical image especially with people in their teens.

QUESTION 18: WHAT BRANDS OF COFFEE DO YOU DRINK?

Similar to the last question, the responses to this would again narrow down specific preferences to what thee respondents prefer when it comes to the product of the coffee.

The results show that Starbucks again was the most popular brand of coffee with Costa, Nescafe and Kenco coming close with the supermarket brand the least liked.

The idea of coffee being stylish backs up these results as the most voted for brands are considered stylish like Nescafe and Starbucks therefore style could impact on the preference on branding.

QUESTION 19: DO YOU PREFER MAKING YOUR COFFEE OR BUYING COFFEE?

This question shows whether people prefer Homemade or Bought coffee and the result came out that people preferred bought coffee from coffee shops etc rather than making it themselves. Again, this links into branding and the stylish image of coffee.

QUESTION 20: DO YOU OWN ANY COFFEE MACHINES?

This question shows if people go to the extremes with making coffee to get coffee machines but as the result shows most of the respondents do not have coffee machine

The respondents who answered yes listed their coffee machine brands and makes in which evident from the replies people had different products

QUESTION 22: WHAT MUSIC DO YOU LINK WITH COFFEE?

This question was used so it could help us as the producers of the documentary get ideas for music beds and the music throughout the programme.

As we expected, Jazz was the most popular and the genre of music will be used mostly throughout the documentary.

QUESTION 23: WHAT WORDS DO YOU ASSOCIATE WITH COFFEE?

Similar to the previous question, the feedback for this question is used for inspiration for the documentary title and other features throughout the documentary.

QUESTION 24: WHAT TV CHANNEL DO YOU WATCH THE

MOST?Question 24 helped us know what types of TV channels people watch the most so we could format out TV scheduling around the preferences of the target audience. The most popular choice was BBC1 however airing a 30 minute documentary on coffee on this channel would be very difficult to get a slot for as the channel as the times that the documentary would be aimed to be aired would have the big TV programmes aired at the same time.

QUESTION 25: ON A SCALE OF 1 (UNIMPORTANT) TO 5 (VERY IMPORTANT) DO YOU THINK THESE ASPECTS ARE

TO A DOCUMENTARY?

This question focuses more on the specifics of the documentary features as we look to see what the target audience priorities are in a documentary so we can format our documentary to this feedback. From the results we can see all the features were equally important as each other.

QUESTION 26: WHAT CHANNEL DO YOU EXPECT A DOCUMENTARY ON COFFEE TO BE ON?

The question directly asked the audience what channel they would expect the documentary to be on, again BBC1 came out on top but BBC2 came out second which is likely to be the channel for the documentary to be aired on

QUESTION 27: WOULD YOU BE ABLE TO DO AN INTERVIEW FOR OUR DOCUMENTARY ON COFFEE?

This question helped us locate people who are willing to talk to us on film about coffee in which we were successful retrieving this helpful content for the documentary.