I gave my questionnaire to around 20 people aged 17-25, all with varied

music taste.

QUESTIONNAIRE RESULTS

• I found that the just over half answered pop as their favorite genre (11

people) and all of these people watched narrative based music videos most.

• 8 people answered indie, alternative or rock music as their favorite genre

which is the category my chosen song is in- so these people will be my focus

group audience throughout my coursework.

• Most of these people watched concept music videos most and all of them

watched MTV rocks the most.

• 75% of people said they enjoyed the visual art as one of the reasons they

liked their favorite music video.

• Not many people said they watched performance music videos most

however, a lot of videos include performance with the other categories

included, with performance not being the main one.

• From doing this I have decided that a mostly concept based music video

would be best as this is the most popular category for people who like the

genre of music my song is in, as this is what my audience will be expecting

and will like best.

• I will break up the conceptual parts with elements of performance like Tame

Impala feels like we only go backwards.

• I want my music video to be something that would be shown on MTV rocks

so for further research I could watch the channel for inspiration in my own

video. This is because people who listened to the genre of music my song is

in watch MTV rocks the most, so I want to produce something that suits the

genre well.

• I also gave my questionnaire to around 15 people aged 50+.

• The music taste in my older category was very varied however indie and rock/metal were

the most popular favored genres.

• The people that answered indie preferred concept based music videos and those who

answered rock/metal answered that they watched performance based music videos the

most- this has consolidated my decision to make my own video part concept, part

performance.

• Most of the people I asked in the age category of 50+ did not watch any of the music

channels on my questionnaire and answered older videos such as Thriller or Bohemian

rhapsody as their favorite video- this shows that most of my older target audience will not

watch a music channel very often however, may sometimes enjoy them. Therefore I am

going to include a person from my older category in my focus group to find out more

about what they would like to see most in a video as the interview was not very helpful for

me when finding out what my older target audience like.

For a more specific audience feedback I am going to do a

focus group study with up to 5 people from Temples’

specific target audience.