Results of

Questionnaires

Both the genders seemed interested in the questionnaire regarding newspaper however the

number of men was high in comparison

The age group that was most interested what goes around them were from 30-40, but not all of them

were newspaper readers.

Much of the questioned people answered to be interested in newspaper to be their source of news, social media being the second favorite among the

youngsters mainly

The logo and the headline both were the main attraction to people the headline being a little more

considered.

70% of the interviewees answered preferring daily newspaper. Weekly was being the preference of the

age group of 15-20

National newspaper were more preferred than the local ones the ratio being 70% to 30%

The Lahore times was the first choice of 60%, Friday times being the second most chosen one

(30%) then the worldwide event being the choice of 10 %

The result of preferred national newspaper followed an interesting pattern all four given options were

neck to neck in choice of the customers

The feature choice differed due to various reasons mainly gender and age, females were mainly

interested in the entertainment section while men preferred sports. The later age group seemed more interested in politics, with niches in technology and

stock market

The priced most preferred was Rs 20, The rest three being equally chosen by 10% each.

In this question the most favored choice was home delivery of the newspaper with print press being

the second option