Questionnaire on consumer perception on branded shirts
6
QUESTIONNAIRE I, BASAGOUDA C PATIL, student of DON BOSCO Institute of BIO Science and Management Studies- MBA Program, (11wjcma015) conducting a survey on “a study of CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS as a part of my academic assignment, in which, I seek your kind support in providing necessary information. Your opinion is highly valuable and I assure that information provided by you will be strictly kept confidential.
-
Upload
joshua-stalin-selvaraj -
Category
Documents
-
view
73 -
download
11
description
Questionnaire on consumer perception on branded shirts
Transcript of Questionnaire on consumer perception on branded shirts
QUESTIONNAIRE
I, BASAGOUDA C PATIL, student of DON BOSCO Institute of BIO Science and
Management Studies- MBA Program,(11wjcma015) conducting a survey on “a
study of CONSUMER PERCEPTION AND BRAND PREFERENCE
FOR PREMIUM BRANDED SHIRTS as a part of my academic assignment,
in which, I seek your kind support in providing necessary information. Your
opinion is highly valuable and I assure that information provided by you will be
strictly kept confidential.
QUESTIONNAIRE1. Name :
2. The age group.a. 18-25 ( ) b. 25-35 ( )c. 35-45 ( ) d. 45+ ( )
3. Sex a. Male ( ) b. Female ( )
4. Educational Qualificationa. SSLC ( )b. PUC ( )c. Under Graduate ( ) d. PG ( ) e. No qualification ( )
5. Occupationa. Self-employed ( )b. Salaried ( ) c. Student ( )d. Others ( )
6. Annual Incomea. < 50,000 ( )b. 50k-1Lac ( )c. 1Lac-3Lac ( ) d. 3Lac+ ( )
7. News Papers Reada. TOI ( ) b. Deccan ( )c. ET ( )d. Others ( )
8. Magazines Read a. Bus today ( )b. Bus World ( )c. India today ( ) d. Others ( )
9. Modes of Publicity through different media in Formal shirts
a. TV ( )b. Newspapers ( )c. Hoardings ( )d. Friends ( )e. Retail outlet ( )
10. Brand awareness of Premium shirtsa. Van-Heusein ( )b. Louis-Philippe ( )c. Park avenue ( )d. Allen-Solly ( )e. Zodiac ( )
11. The impact of Advertisements with respect to various brandsa. Van-Heusein ( )b. Louis-Philippe ( )c. Park avenue ( )d. Allen-Solly ( )e. Zodiac ( )
12.Role of Advertisementsa. High ( )b. Medium ( )c. Low ( )
13.The brands which respondants Purchaseda. Van-Heusein ( )b. Louis-Phillipe ( )c. Park avenue ( )d. Allen-Solly ( )e. Zodiac ( )
14. Influencing Factors while purchasing a. Brand name ( )b. Price ( )c. quality ( )d. Style ( )e. Colour ( )
15.What categorizes a shirt in a premium class?a. Brand name ( )b. Price ( )c. Quality ( )d. Style ( )e. Durability ( )
16.Place of Purchasea. Company outlet ( )b. Reputed Retail store ( )c. Others ( )
17. Frequency of use a. Daily use ( )
b. Occasionally ( ) c. Parties ( )
18. Frequency of Purchasea. Monthly ( )b. 2m - 3m ( )c. 3m - 8m ( )d. 8m - 12m ( )e. >1 year ( )
19.Style & Pattern of Shirts a. Plain ( )b. Checks ( ) c. Stripes ( )d. Others ( )
20. Satisfaction with current brand?a. Yes ( )b. No ( )
21. Rate of Satisfaction with current brand
Factors\rating High Medium LowPriceQualityStyleColour
