ANNEXURE - I

QUESTIONNAIRE

ANNEXURE I

QUESTIONNAIRE

The main objective of the study is to find out the effect of advertising on spending pattern, decision making, value system, attitude and behavior of the students of different age groups from different educational background.

A.GENERAL

1) Respondents Profile

Name

Age

Gender

Class

Institution

Urban/Rural

Taluka

District M / F

2) Family Profile

Sr No Members Livina Occupation Monthly Income

Rs Yes Service Business Abroad

a) Father b) Mother

c) Brother

Sister

3) Do you have TV at home'?

Yes

No

4) Do have cable connection at home?

Yes I No

5) How much time you spent in front of TV ?

Thirty Minutes

One Hour

Two Hour

More than two Hour

6) Do you read news papers / magazines ?

Yes

No

7) Do watch/ read advertisements?

Yes

No

8) If YES --- Attracts me towards advertising on TV/ News Papers/ Magazines

Color Model

Appeal

Vulgarity

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B. Buying Behavior and Spending pattern

9) How much monthly income do you get? Less than Rs 100 Between Rs 100 to Rs 500

10) Do you own the following products?

Between Rs 501/ to Rs 1000 Between Rs 1001/ and more

Mobile Phone Two Wheelers Music System None

11) I spent my pocket money mostly on Petrol for my bike Mobile

Entertainment None

12) Do you use the following products? Designer clothes Branded shoes

Designer Jewelry None

13) Do you consume the following products?

Cold drinks Ice creams Chocolates

None

14) Do you

Smoke Drink( Hai d drinks) Chew Gutka

None

15) Who influences your purchase decisions?

Advertisements Friends Parents Self

16) What do you do when the Parents turn down the demand for the product? Keep quiet Buy from pocket money Fight for demand Give up

C. Ceneral impact of advertising on students

Res ondents are re uested to mark any one response in the boxes rovided Statements Not at

all (1 )

Rarely (2)

Some time (3)

Often (4)

17 Do you watch / read advertisements'? 18 Do you desire for the product which is advertised?

19 Do you think advertisements provides with information you needed?

20 Do you believe in your favorite model in an advertisement?

21 If I drink and smoke , It is because of an advertisements and commercials

22 Always I dream to become a model in an advertisement

23 Most of my purchases are influenced by an advertisements

Impact of advertisements on students: An Empirical study of students frorriGoa 361

D. Attitude Res ondents are re uested to mark an one res onse in the boxes rovided

Statements Disagree (1)

Indifferent (2)

Agree (3)

24 All advertisements should be banned by the law 25 Reading or Seeing most of the advertisements seems to be a waste of

time 26 Most of the advertisements are unnecessary 27 I don't buy the products which are advertised for 28 Most of the advertising are highly un educative 29 Advertisements are not informative source of existing products and

new products 30 Advertisements produce intense desire to buy the concerned product

31 Advertising helps to make better selection 32 Advertising expenditure is a waste 33 Advertising force the people to buy the product which they don't need

34 Advertising take undue advantage of vulgarity 35 Certain advertisements cannot be seen or hear in the company of

children or parents 36 Most of the advertisements are exag,erated 37 Advertisements has no utility or role to play in society

E. 13ehavior towards Advertising Res ondents are re nested to mark in the an one res onse in the boxes rovided

Statements Strongly Disagree

(I)

Some what disagree

(2)

Feel neutral

(3)

Some what agree

(4)

Strongly agree

(5) 38 Advertising is essential 39 Advertising is valuable source of

information about local sales 40 In general advertising is truthful and ethical

41 Quite often advertising is amusing and entertaining

42 From advertising I learn about fashion and products to impress others

43 Advertising helps us to raise our standard of living

44 Advertising results in better product for public

45 Advertising tells which brands have the feature I am looking for

46 Advertising promotes good values in the society

47 In general advertising results in lower price 48 Vulgarity in advertising today is essential

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