Republic of the PhilippinesPolytechnic University of the Philippines

Santa Rosa Campus

SURVEY QUESTIONNAIRE

Dear Respondents:

Good Day!

We are the third year students of Bachelor in Business Administration Major in

Marketing Management and are currently conducting an undergraduate thesis

proposal entitled "RELATIONSHIP BETWEEN CARBONATED DRINKS

AND HEALTH DRINKS TO THE CONSUMER PREFERENCE BY THE

SELECTED HOUSEHOLDS OF BARANGAY MACABLING IN THE

CITY OF SANTA ROSA LAGUNA."

We have chosen your residency to be part of our study and we would like to ask

for your time to answer this survey form. Your responses will be used as an input

to our study in order to yield accurate result and successfully finish our study.

Please trust that whatever information gathered from you will be kept

confidential. Your cooperation and participation are highly appreciated.

Thank you and God bless!

Respectfully yours,

The Researchers

Name: (optional) ______________________________________

Address: _____________________________________________

Instruction: Rate from 1-5. Put a check on the answer of your choice.

5- Highly Preferred

4- Preferred

3- Slightly Preferred

2- Less Preferred

1- Not Preferred

FACTORS CARBONATED DRINK

HEALTH DRINK

5 4 3 2 1 5 4 3 2 1 PRICE

1.1 I buy this drink because it is affordable.

1.2 I buy this drink because it suits my allowance.

1.3 I buy this this drink because I can buy a bulk of it with a lower price.

1.4 I buy this drink because of promos and discounts.

1.5 I buy this drink because it is worth the price I pay for it.

TASTE2.1 I enjoy this drink because of its sweet taste.

2.2 I enjoy this drink because of its delicious taste.

2.3 I enjoy this drink because of my favorite flavor.

FACTORS CARBONATED DRINK

HEALTHDRINKS

5 4 3 2 1 5 4 3 2 12.4 I enjoy this drink because it meets the taste I want.

2.5 I enjoy this drink because it suits to my diet.

• ADVERTISEMENT4.1 I am encouraged to buy this drink based on the artist they used as their endorser.

4.2 I am encouraged to buy this drink because of their advertisement.

4.3 I am encouraged to buy this drink because of its popular advertisement.

4.4 I am encouraged to buy this drink because it is my favorite brand.

4.5 I am encouraged to buy this drink based on what is being advertised in television and other forms of media.