Most people who took the questionnaire have shown to be female. However there were still a large amount of males, this shows that the results from the next questions will not be as biased as if they came from just one gender of people. It may also show that we could aim the documentary at both genders.

What gender are you?

Male 7

Female 13

Male

Female

What gender are you?

This expresses that the majority of people who carried out the questionnaire were aged 17. On the other hand it also shows there were a variety in the age range of people carrying out the questionnaire which is vital for getting reliable results. This is also good due to the fact that the target audience for our documentary is for ages ranging 16-65.

How old are you? 12 16

17 18

21 24

26 28

34 36

44 45

46

How old are you? 12 1 16 1 17 13 18 4 21 1 24 1 26 1 28 1 34 2 36 1 44 1 45 1 46 1 50 1

White has shown to be the most commonly favourite colour, this may be due to it being seen as friendly. Also green has been shown as being popular. These results have led us to consider using colour scheme consisting of white and green colouring, along with yellow and red.

Blue

Pink

Green

Purple

Jade Green

Orange

Yellow

White

What is your favourite colour? What is your favourite colour?

Blue 1

Pink 0

Green 5

Purple 0

Jade green 1

Orange 0

Yellow 9

White 10

Breakfast

Daytime

Prime time

What time do you watch TV?

What time do you watch TV?

Breakfast 2

Daytime 4

Prime time 16

Post-watershed 9

It has been shown that the majority of people watch television during prime time, as predicted. This is between 6pm & 9pm which is the time in which we are planning to schedule our documentary. This is because the results show it is the most popular time.

BBC 1

BBC 2

ITV

Channel 4

BBC 3

What TV channel do you watch the most? What TV channel do

you watch the most?

BBC 1 7

BBC 2 2

ITV 10

Channel 4 9

BBC 3 3

The results from people who answered this question show that Channel 4 is seen as the most watched channel which tells us that it appeals to a younger age range, this is because most people who carried out the questionnaire were aged 17-18. Although we are aiming at a wider audience.

A lot

Rarely

Occasionally

Never

How often do you watch TV?

The results form this question show the people we interviewed watch television to different extents, a large number of people watch between “alot” and “occasionally”, which can show that it will be easy for them to access the documentary.

The majority of interviewees like Ice Cream which gives us the impression that the topic of the documentary may appeal to a majority of viewers, therefore it is a good topic to base on.

Do you like Ice Cream?

Yes 23

No 5

Yes

No

Do you like Ice Cream?

The results from this express that most people are not aware on how Ice Cream is made, this shows that this may be an example of something we could show in our documentary.

Yes

No

Do you know how Ice Cream is made?

Do you know how Ice Cream is made?

Yes 12

No 18

Most people who carried out the questionnaire liked Chocolate, Strawberry and Mint Chocolate over any other, these are seen as the most popular flavours. This information can be used when we go to interview people who work with Ice Cream, to ask them to use Chocolate, Strawberry and Mint Chocolate as the examples.

What is your favourite flavour?

Chocolate 4

Stawberry 4

Mint chocolate 4

Raspberry 1

Vanilla 3

Banana 1

Bubblegum 2

Cheescake 1

Orange 1

Berries 1

Peanut butter 1

Cookie dough 1

Coconut 1

Butterscotch 1

Honeycomb 1

Chocolate

Stawberry

Mint chocolate

Raspberry

Vanilla

Banana

Bubblegum

Would you find a documentary on Ice Cream interesting?

Yes 21

No 9

Yes

No

Would you find a documentary on Ice Cream interesting?

The majority of people said they would find a documentary on Ice Cream interesting which tells us that the topic is good to appeal to a wide audience of people, attracting a wide range of viewers.

Are you loyal to a certain brand of Ice Cream?

Yes 12

No 18

Most people said that they were loyal to a specific brand of Ice Cream, in the documentary we could discuss the other brands of Ice Cream to make people aware.

Yes

No

Are you loyal to a certain brand of Ice Cream?

The majority of people said their favourite brand of Ice Cream is Ben & Jerry’s, this could be used as a key example Ice Cream in the documentary, so we can provide vital information. This information can be researched online.

What is your favourite brand of Ice Cream?

Magnum 2

Ben & Jerry's 11

Wallis 1

Cart dior 3

Lidl's 1

All 2

Cornetto 1

Cadbury's 1

Magnum 2

Hagen Daz 1

Screwballs 1

N/A 6

Magnum

Ben & Jerry's

Wallis

Cart dior

Lidl's

All

Cornetto

Cadbury's

What is your favourite brand of

Yes

No

Would you say branded Ice Cream tastes better than own brands? Would you say branded

Ice Cream tastes better than own brands?

Yes 19

No 11

Most people who carried out the questionnaire said that branded Ice Creams do taste better than own brands, this shows that for our documentary we could discuss the effect of branding on consumers, along with testing people on the tasted of Ice Cream to see if it is really about the brand.

1 to 3

3+

5+

How many local Ice Cream places do you know of? How many local Ice

Cream places do you know of?

1 to 3 16

3+ 9

5+ 3

Most people said that they know of 1 to 3 local Ice Cream sellers. This expressed that there may be a lot locally so we could go to come of these stores to interview customers and staff for the documentary to provide more information to the audience.

1

2

3

4

5

How interested are you in the history of Ice Cream?

How interested are you in the history of Ice Cream?

1 3

2 11

3 7

4 4

5 5

Most people said that they were “quite interested in the history of Ice Cream”. This shows we could include this as a sectional topic on our documentary to give people knowledge on Ice Cream’s origins. This information can be researched online.

Would you be interested in finding out how Ice Cream is made?

Yes 18

No 10

Most people said they would be interested in finding out how Ice Cream is made, this shows this could be a topic covered in the documentary since alot of people are interested.

Yes

No

Would you be interested in finding out how Ice Cream is made?

How healthy do you think Ice Cream is?

1 1

2 3

3 15

4 9

5 2

Most people think Ice Cream is only slightly unhealthy, which tells use people are not aware of the health hazards included with eating Ice Cream. This could be a topic covered in our documentary to make people aware of the effects.

1

2

3

4

5

How healthy do you think Ice Cream is?

Would you like to learn about alternative options?

Yes 23

No 6

Most people said they would be interested in finding out about alternatives, therefore this can be included in the documentary.

Yes

No

Would you like to learn about alternative options?