QUESTIONNAIRE ANALYSIS

By Connie Allen

Age &Gender

The majority of our age range was for 11- 20 years old, which is in our target audience meaning that the results will accurate towards what our target audience want in their music videos. This was conclusive as we directed it at people our age to get the best possible responses.

Also the gender is 66% female which the music and song is very girly which is good as this will show what the girls want. This is also conclusive as we got majority female to answer the questionnaire.

Ethnicity & Social class

There is a range of ethnicity's meaning that there will be a range of different responses, as different ethnicity's have different views there for this will change the results.

The social class is also a range but the results will be shown different as they will have different opinions therefore if they are a higher class they would want more of a formal font and Digipak and advert whereas the lower class would want a more informal text and images.

Font &Colours

The most popular response was to have the typography informal, this is what we wanted for the Digipak/Advert as it will appeal to our target audience. We also gave this questionnaire to people in this target audience so that we had the best and accurate responses.

The most popular response for the colours of the Digipak/Advert was pastel colours, this was conclusive as we had sent to questionnaire to mainly girls which is also our target audience. There is a range of colours which were chosen but pastel won, we may consider using some of the other colours like black but there will only be small amounts.

Location & Costume

The most popular response for location was in the studio, this is conclusive as we are starting our video in the studio when the dancers are sad, the second most popular was out side on location which is also conclusive as this is what we wanted for the second half of the music video.

The most popular response for costume was a bright coloured top and skirt for the main dancer/ singer in the video, we thought that this question could have been down to the demographics of the people that we asked to do our questionnaire as they are all in the age range of 11-20 and the majority are working class so don’t want anything too flashy.

What attracts you to a Digipak/Advert?

On this question we asked what attracts people to a Digipak/Advert the most popular response was having bright colours or colours which attracts the eye, also the type of font and the format to be interesting these answers will all help us towards our Digipak/Advert and this shows what people in our target audience like to see.

Professional Digipak/

AdvertSome people didn’t like how superimposed

the women looked on the main image, and some people didn’t like her costumes , the most popular response was how they liked the smudged effect along the bottom and how it looked cloudy. There was a mixed response about the colours, some people liked the colours and others didn’t and the font colour was picked out to show this was a specific thing that they didn’t like. This will help use chose what our target audience likes and dislikes for the Digipak/ Adverts.