Audience ResearchAnalysis/Feedback

Emily Sampson

1. Gender

FemaleMale

-When asking this question in the questionnaires, all participants were female, leaving no males.-We purposely did this as our target audience are females so we wanted to get as much appropriate detail as we could from our target audience.-The views and opinions that we gained back from our questionnaires were female based due to every participant being a female.

2. Age

11 to 1314 to 1617 to 1920 plus

-The people we asked were mainly 17 to 19 years old, as we asked a lot of people in the college.-We purposely did not ask people that were ages 20 plus as our target audience were just teenagers, so we stuck to people that would be essential for our research.-The views and opinions that we gained back from our questionnaires were a mixture of ages from 11 to 19, which is very helpful for us as this is the ages within our target audience.

3. Do you think there is lot of pressure on teenage girls to look a certain way from the media?

YesNo

-This was a question where all participants shared the same view point that they thought girls were definitely being pressured by the media on their appearance.-This shows a clear view that could be represented to the rest of the population as all of our participants said ‘yes’, making the question more reliable.

4. Have you ever felt this pressure yourself?

YesNo

-Again this is a question that everyone shares the same viewpoint, which would make the answers to the question reliable, and also representable to the rest of the population within the ages of people that we have asked.

5. Do you think boys or girls struggle more with pressure on appearance from the media?

GirlsBoys

-Again this is a question that everyone shares the same viewpoint, which would make the answers to the question reliable, and also representable to the rest of the population within the ages of people that we have asked.-This is a vital question that we asked as it supports the overall argument of who faces pressure from the media the most, as all of our participants said girls. This gave us the idea of having the running theme of an ‘argument’ through the documentary, to show people’s viewpoints making the documentary reliable and honest.

6. Which form of media do you think promotes this kind of pressure the most?

MagazinesSocial MediaTV AdvertisementsGeneral TVOther

-This highlights different aspects of the media is causing pressure.

7. Can you give a specific example of where you see this kind of pressure the most?

Hating on celebrities' bodies

Feeling insecure when seeing flawless, pho-toshopped models

Comparing people's bodies

Magazines

Twitter: Mocking eachother's bod-ies

All: Filters and editing apps make people seem to be the 'ideal', in-creasing followers and likes.

All: Gaining fame because of at -tractiveness

Instagram: Mock accounts to high-light attractive people

Facebook/Instagram: Attractive celebrities make people feel in-secure

Twitter: Pro-men accounts such as 'MeninistTweet'

-We asked this question as it gave evidence to use in our documentary of where people have actually witnessed pressure from the media. We can in-cooperate these things into our documentary which further adds people’s real, true views and opinions.

Social Media

8. Do you watch beauty/fashion vloggers on YouTube?

YesNo

-This question again shows the reliability of the question as nearly all of the people have said that they watch vloggers, which is helpful for our documentary as it supports our argument when we speak about how vloggers help people’s self esteem and confidence.

9. Do you think they promote self-confidence for the girls that watch these videos?

YesNo

-Again this supports the argument about how some aspects of the media are good for teenager as 90% of the people that we asked said they help people with their self esteem and confidence.-With the person that said no made us think it would be helpful for us to interview an actual week known YouTube vlogger themselves that could close any accusations made about vloggers.

10. Name a celebrity or someone in the public eye you desire to look like the most?

• Jennifer Lawrence• Beyoncé

• Ariana Grande• Amanda Seyfried

• Rihanna• Kim Kardashian• Kendell Jenner

-This question clearly suggests the people that our participants find attractive, which has a clear trend such as body shapes, careers etc.

12. Have you ever wished that you looked like this person instead of how you look?

YesNo

-This shows people are not fully confident in their own skin and wish to look like someone of whom they find attractive.

13. Why did you choose this person?

IntelligenceNatural beautyTalentedNice figureConfidenceDress sense

-This shows the different aspects that people desire about other people, showing areas that people may be pressured because of the media.

14. Which size (clothes) category do you think is represented as the most desirable by the media?

6 to 810 to 1214 plus

-Shockingly, most people said the most desirable size is 6 to 8 which is very small sizes, particularly within the model industry. People seem to be looking at models and thinking that is the size people should be, especially how the media suggests that size 12 is a ‘plus model’!-This suggests how body image is pressuring teenagers from the media greatly.