Primary Research

questionnaire/Survey

Primary research: Survey

These are pictures of various individuals taking the questionnaire I set out , also the second image is an image of all the questionnaires which were answered. I decided to give these questionnaires to various individuals of different ethnicities and culture, to be able to have a wider target audience.

Question 1

Are you Male or Female ?

Male Female02468

10121416

This study shows that females were more dominant than males in this survey.

QUESTION 2

How old are you ?

under 1515-1920-25

This shows that a vast majority of ages were between the ages of 15-19.

Question 3

How often do you buy a sport magazine

?

Weekly Monthly Never0

2

4

6

8

10

12This shows that a vast majority of people buy a sports magazine monthly.

Question 4

How much will you pay for a sports magazine ?

0-99£1.00-£1.99£2.00-£2.99£3.00 Or more

This study shows that a vast majority of individuals will pay between £1.00-£1.99 for a sports magazine.

Question 5

What Sport are you interested in ?

FootballRugbyTennisCricketBoxing

This study shows that majority of individuals who took this questionnaire prefer Football as the main sport.

Question 6

Do You Have any interest any other sport than the ones

mentioned ?

No Yes0

2

4

6

8

10

12

14

This study shows that majority of individuals who took this questionnaire do not prefer any other sport or are not interested.

Question 7

If yes what sport?

Badminton Golf0

1

2

3

4

5

6

7 This study shows that majority of individuals who are interested in other sport prefer Badminton.

Question 8

Would you prefer a Male or Female on a sports

cover ?

Male Female

This study shows that majority of individuals who took this questionnaire prefer a male on a sports magazine cover.

Question 9

If Male/Female why?

Male more appealing to Female Au-dienceFemale more ap-pealing to Male au-dience

This study shows that majority of individuals who took this questionnaire prefer a male on a sports cover as its much more appealing.

Question 10

Should there be more than 1 image on a sport

cover?

No Yes 02468

1012141618

This study shows that majority of individuals who took this questionnaire prefer only 1 image on a sport cover.