QUESTIONNAIREGENDER: MALE / FEMALE

AGE: 11-15 16-20 21-25 26-30 30+

#1 What are your opinions of an action movie?

#2 What do you expect to happen (typical conventions) in an action movie?

#3 What would you like to see/what is your favourite part(s) in an action movie?

QUESTIONNAIRE ANALYSISWe created a questionnaire in which the questions were to find out about our target audience in more detail. This is so that we are able to create the sequence with knowledge of what the target market likes by keeping up with the trends in what they would like to see in an action opening sequence.

We made sure that we asked many people in different age ranges so that we are able to see how we could apply our ideas to theirs. We also asked an equal amount of females to males to see if there is a gender difference in preferences.

#1 What are your opinions of an action movie?

We decided to ask the target audience what their views were upon the action genre. This is so that we are able to get an idea of different people (preferences and expectations) in the target audience. This will then help us to create a sequence in which it will appeal to all segments of the market. We decided to group the answers into 3 categories of ‘exciting’, ‘average’ and ‘boring’.

MALE FEMALE

From this graph, we are able to see clearly that there is a gender divide in the opinions of the action genre. The male population generally prefers the action genre than female. However, the majority of the answers that we received, suggests that the action genre is exciting to the audience.

#2 What do you expect to happen (typical conventions) in an action movie?We decided to ask this question because it’ll help us to see the latest trends in what the target audience expects of an action movie. This will help us to develop onto the next stage of planning as it will give is vague ideas of what to include in our opening sequence.

The following results show exactly how many times each of the words have been mentioned in its age category.

These results give us a clear indication of what the target audience expects in an action movie. We can see that dramatic music plays an important role in this genre. We will use this information and develop our own ideas based on these results.

#3 What would you like to see/what is your favourite part(s) in an action movie?With this question, we are able to find out specifically what the target audience prefer. It will help us to acknowledge their preferences for us to expand upon when creating the opening sequence, such as adding conventions that may please them.

We then categorised them into 4 groups and resulted them by the amount of times it was mentioned.