Birte Barsch

QUESTIONNAIRE AND READER PROFILE

Regarding the genderRegarding the readers of the different magazines, gender my questionnaire proved what I had already stated in my Publisher research that there are both male and female readers but in my case more female than male, which matches the reader profile of Rock sound.

Under 15 years old

Between 15 and

25 years old

26 years or older

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Chart TitleRegarding the age of the readerRegarding the age of the reader this diagram proves again what I wrote in my publisher research. Most of the music magazine readers are between 15- 25 with a few being over 26 and a few who are under 15.

Regarding the Social grade of the readerIf you look at the image to the right you see that most people would use over 2 pounds on a music magazine this shows that most of the audience has enough money to spend. I from this would assume that most of them have the social grade ABC1

1 or less

2

3 or more

0 1 2 3 4 5 6 7 8 9 10

How many music magazines the reader buys each monthsThis fits with the frequency of most of the magazines I have analysed . As most of them only publish about one each months. So it seems like most of the asked only buy one of the music magazines each month.

What is the reader interested in readingAs I didn’t write about this in my publisher research this was very interesting. Most of the readers are most interested in reading about the music or artist they listen to. This does how ever emphasise that the readers of rock magazines truly are interested in the music.

Why the reader buys the issue or magazine?This was also something I had not thought about. However if you look at the image to the right you see that this also emphasise what the magazines focus on. It also shows that most of the readers are most interested in getting to know the artist behind their favourite music.

Does the reader think the front cover is important?This image shows that its a good choise by the publishers to focus as much on the front cover as they do. Because the reader thinks the front cover is quite important, in order for them to buy the magazine.

Would the reader be interested in subscribing to a magazine?This analyses of the questionnaire shows that what I wrote in the publish research might be right because the reader is interested in buying more than one issue of a magazine which emphasise the fact that the reader is very interested in the music.

Would the reader rather read a digital version? This did not match what I first did think and wrote in my publisher research. As most people acutely are interested in buying a paper version and not reading a digital magazine. I did however expect it to be the opposite all of my magazines had more readers online than as a paper version

Which magazines are the most popular

Kerrang!Roling stonesNmeRock SoundMetal hammer

What magazines did the reader all ready know and like?This diagram does show that indeed Kerrang! Was the most known of the music magazines that I did analgise. This is just the way I thought it was based on the readership of the different magazines I looked at.

• Female

• Aged between 15 and 25

• Very interested in music

• Has the social grade ABC1

• Most interested in reading about a band or artist.

• Would rather read the paper version of a magazine than a digital.

• They would subscribe to a magazine

• They buy about one magazine each months

• Thinks the front cover is quite important but not very important

READER PROFILE

The typical reader is: