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Question 5)How did you attract/address your target audience

Features of my magazine which attracted my audience MastheadCover linesPugBarcodeAnimated bullet points

Cover storyCover lines

Price and Issue date

Cover lines

As you can see, Ive chosen several different cover lines to put around the whole of my page in order to attract my target audience. Ive used different font types for some of the words in the cover lines just to make them stand out more to my target audience for example here you can see the unique word in a different front, I did this in a pen written kind of font as from my own research I found out that my particular target audience are of the type who want to not always be like everyone else and a part from the fact that most teenage girls want to be individual and unique.Also the cover lines that I have chosen can be short or medium sized which I again did to stand out to my target audience. I chose these three words as I know a lot of stereotypical teen Goss selling points are mainly about drama that happens within famous artists or celebrities and so I addressed the target audience with this.

Masthead

Since previous posts I decided to change the name of my masthead of the magazine due to limited people knowing about what the previous name meant. I chose a new name called Link as my magazines all about different RNB and pop artists together so a mixed genre that can link together. I thought this name was good however at first I did think that the name could only connote to a male audience however after some further investigation I came to find out that by having a particular colour would address my target audience more specifically.

I also added a top strip and a drop shadow to the font of the text to again give it a more mature look. I didnt add a background border to this as I thought it would be too much going on the page so I made the text as big as I could and used Photo shop to edit it and make it stand out

Price

As you can see from my survey feedback I gathered the information that there was a very close cut between the price ranges 2.00-2.50 and 3.00-3.50. It took me a while to consider what would be best for my target audience but I reflected back on the sophistication of my target audience and so I decided to use the 3.00 range and settled with something a little more expensive than before as some people also thought that 4.00- 4.50 would be a suitable price as well.

Contents page

Similarly to this, as you can see from my contents page Ive kept a clear similar house style and layout in order to attract and address my audience, Ive used similar features of the front cover here such as the animated shapes and the specific colours chosen for my house style. I addressed my target audience on this contents page by adding in the types of pictures that theyd expect to see for this genre. The target audience that I was aiming at are also quite creative minded and so I made sure when taking photos that I tried different things to be as creative as possible.

There are many ways in how I achieved the final look of my magazine, I wantedsomething that fitted the more mature end of the teenage years so I decidedto do the ages where I think most teenage girls were capable of affording buy.There are several different things which enabled me too achieve this. First of, Ihad to make sure that my magazine was obviously aimed at the right audienceso I did some research into this whole idea and made a house style based onwhat people liked the most in there magazines. I made sure I asked peoplewho were what I wanted to be targeted at (as shown on the right). I came upwith some sophisticated champagne colours which were idyllic for themagazine, I also asked a few people as I was gathering back the informationwhat they thought of the things I was planning such as asking them whattheyd want to see on a front cover; what sort images, photographs, colours,fonts and font sizes theyd like to see on a front cover this then helped me toachieve the final piece that I had with adjustments on the way.

My Audience identity