How does your media product represent particular social groups?Evaluation of music magazineBy Vicky Lawrence

My music magazine is an alternative rock magazine which is a genre which typically has a target audience of males slightly more than females, young people between the age of 16-25 of a working class background and a white ethnicity. This social group are generally stereotyped to be noisy, different in personality and style, often miserable and quite troublesome. The magazine that I have created challenges some of these stereotypes and presents this social group to be unique, wanting to have fun and being hard working.

The colour scheme represents the social group to be fun loving and quite relaxed as there are mostly bright colours, such as yellow, red and blue.The artist which is including in the main image shows the age group of the audience, as she is around a similar age group to the social group discussed. Her expression presents the group to be focused and fits into the typical stereotype as it shows them to be quite moody, which is what is generally expected of the alternative rock genre.My magazine costs 2.00 which represents a working class social group as of this age group, the young people will either be using their parents money or will be earning minimum wage.The layout of the page, how everything is quite organised and there is some small areas of free space, represents the social group to be fairly relaxed.As the cover artist is of a white ethnicity, the social group is represented to be predominately of this ethnicity too as they will able to relate to the artist more.

This competition represents the social group of the target audience to be hardworking, as they will have or will be wiling to learn how to play a guitar. Also, this represents them to be of a working class because they may not be able to afford a guitar.The short descriptions of the contents represents the social to be of a younger age, like between 16-25, and to have quite a short attention span, as they can turn straight to the page they want after getting a small insight into each article. The subheading of whos on tour presents the social group associated with alternative rock to be fun loving and deeply interested in music by how there are multiple pages dedicated to live gigs.The colloquial language used in the editors note represents the audience to be friendly and relaxed.

The style of the artist represents the social group to be unique and to show their personality through what they wear.Colours used here again represents the social group to be fun loving but also captures the stereotypical perception of alternative rock by the dark colours and tones of the images.The artists smile suggests happiness with music and this presents the social group to be inspired by and love music.As there is not an overload of text, the social group are represented to have a short attention span and also to be relaxed as the language in the interview is very informal and therefore is more suitable for an audience between the ages of 16-25.The social group is represented to be predominately young males through the main cover artist being an attractive young female. However, young females among the social group are represented through how they are around the same age as the artist and can relate to her.