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BA9252 RETAIL MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009Sunday, September 11, 2011 by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010Elective

BA 9252 — RETAIL MANAGEMENT(Regulation 2009)

Time : Three hours Maximum : 100 MarksAnswer ALL questions

PART A — (10 × 2 = 20 Marks)1. What is retailing?2. Mention any four challenges of retailing in India.3. Give some examples for organized retail formats.4. What is unorganized retail format?5. Explain internal atmospherics in retailing.6. What is retail service quality?7. Mention any five retail store brands.8. What is space management?9. What is shopper profile?10. Mention the steps involved in shopping decision process.

PART B — (5 × 16 = 80 Marks)11. (a) Critically highlight the issues and challenges of retailing in India.Or(b) Discuss the socio, economic and technological influences on retailmanagement with specific reference to India.12. (a) Describe the characteristics of the organized and unorganized retailformats in India.Or(b) Highlight the MNC role in organized retail formats with suitableexamples.13. (a) Describe the process involved in the retail pricing decisions.

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Or(b) How will you build the retail store image? Explain with current Indianexamples.14. (a) Critically evaluate some of the retail advertisements and promotions inIndian context.Or(b) Highlight the impact of online in retailing. Discuss the emerging trendsin retailing.15. (a) Discuss the process involved in understanding the retail shopperbehavior. How will you develop the shopper profile?Or(b) Enumerate the factors influencing the retail shopper behavior withsuitable examples.

BA9226 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010Second Semester

BA 9226 — APPLIED OPERATIONS RESEARCH FOR MANAGEMENT(Regulation 2009)

Time : Three hours Maximum : 100 MarksAnswer ALL questions

PART A — (10 × 2 = 20 Marks)1. List the scope of applications of OR techniques.2. What is sensitivity analysis?3. List the methods used to arrive at an initial basic feasible solution in atransportation model.4. How does a travelling salesman problem differ from a routine assignmentmodel?5. Define zero sum game.6. What is a mixed integer programming problem?7. Define simulation.8. What is meant by EOL?9. What is the significance of ‘r’ in a replacement model?10. List the applications of queuing models.PART B — (5 × 16 = 80 Marks)11. (a) A person requires 10, 12, and 12 units of a dry and liquid combination ofchemicals A, B and C respectively for his garden. A liquid productcontains 5, 2 and 1 units of A, B and C respectively per jar. A dry productcontains 1, 2 and 4 units of A, B and C per carton. If the liquid productsells for Rs. 3 per jar and the dry product sells for Rs. 2 per carton, howmany of each should he purchase in order to minimize the cost and meetthe requirement? (16)Or(b) Maximise z = z y x 3 2 5 + −Subject to:0 , ,5 33 4 32 2 2>=<= +<= −>= − +

z y xz yy xz y x(16)12. (a) Find the minimum cost distribution plan to satisfy demand for cement atthree construction sites from available capacities at the three cementplants given the following transportation costs (in Rs) per ton of cementmoved from plants to sites.From To construction sites Capacity (tons / month)1 2 3P1 300 360 425 600P2 390 340 310 300P3 255 295 275 1000Demand (tons/month) 400 500 800Or(b) A company is faced with the problem of assigning 4 machines to6 different jobs (one machine to one job only). The profits are estimatedas follows. Solve the problem to maximize the total profits.Job MachineA B C D1 3 6 2 62 7 1 4 43 3 8 5 84 6 4 3 75 5 2 4 36 5 7 6 413. (a) Solve Max z = y x 4 +subject to : 2x + 4y < = 7, 5x + 3y < = 15, where x and y are positiveintegers.Or 132  132  132 96515 3(b) Solve the following game whose payoff matrix is given below.Player BPlayerAB1 B2 B3 B4A1 5 –10 9 0A2 6 7 8 1A3 8 7 15 2A4 3 4 -1 414. (a) The annual demand for a product is 100000 units. The rate of productionis 200000 units per year. The set-up cost per production run is Rs. 5000and the variable production cost of each item is Rs 10. The annualholding cost per unit is 20% of its value. Find the optimum production lotsize and the length of the production run.Or(b) A manager has a choice between(i) A risky contract promising Rs 7 lakhs with probability 0.6 andRs. 4 lakhs with probability 0.4 and(ii) A diversified portfolio consisting of two contracts with independentoutcomes each promising Rs 3.5 lakhs with probability 0.6 andRs. 2 lakhs with probability 0.4. Using the EMV criteria suggest acontract.15. (a) There are two clerks in a university to receive fees from the students. Ifthe service time for each student is exponential with mean 4 minutes andif the boys arrive in a Poisson fashion at the counter at the rate of 10 perhour, determine(i) The probability of having to wait for service (8)(ii) The expected percentage idle time for each clerk. (8)Or(b) The probability Pn of failure just before age ‘n’ is shown below for1000 bulbs. If the individual replacement costs Rs. 1 and the groupreplacement costs Rs. 0.3 per item, find the optimal replacement policy.n : 1 2 3 4 5

Pn : 0.3 0.1 0.1 0.2 0.3

BA9226 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER JUNE 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, JUNE 2010Second Semester

BA 9226 — APPLIED OPERATIONS RESEARCH FOR MANAGEMENT(Regulation 2009)

Time : Three hours Maximum : 100 MarksAnswer ALL Questions

PART A — (10 × 2 = 20 Marks)1. Write down the standard form of a LP problem.2. List the applications of operation research model.3. Distinguish between a transportation problem and assignment problem.4. What do you understand by ‘Travelling Salesman Problem’?5. Define ‘Mixed strategy’ in a game.6. What is meant by mixed integer programming problem?7. Name the inventory control systems adopted in practice.8. Define simulation.9. What is meant by group replacement policy?10. List the components of a queueing system.

PART B — (5 × 16 = 80 Marks)11. (a) A firm produces three products. These products are processors on threedifferent machines. The time required to manufacture one of each threeproducts and the daily capacity of the three machines are given below :Machine Time per(minutes)Product Machine Capacity1 2 3 Minutes/dayM1 4 5 4 460M2 5 - 4 480M3 4 6 - 450It is required to determine the daily number of units to be manufacturedfor each product. The profit per unit for product 1, 2 and 3 is Rs. 50Rs. 40 and Rs. 70 respectively. It is assumed that all the productsproduced are consumed in the market. Formulate a LP model maximizethe daily profit also determine the optimum production. (16)Or(b) (i) Find the maximum value of (12)2 1 3 2 x x z + =Subject to :. y graphicall solve , 20 001233012 1222 1≤ ≤≥ −≤≥≤ +

xx xxxx x(ii) Write the dual for the problem (4)Minimize 4 3 2 1 3 2 x x x x z − + + =Subject to :0 , , ,10 220 3 215 3 24 3 2 14 3 2 13 2 13 2 1≥≤ + + += + +≥ + +x x x xand x x x xx x xx x x 12. (a) Find the basic feasible solution of the following transportation problemby VAM. Also find the optimal transportation plan (16)1 2 3 4 5 AvailableA 4 3 1 2 6 80B 5 2 3 4 5 60C 3 5 6 3 2 40D 2 4 4 5 3 20Required 60 60 30 40 10 200 TotalOr(b) (i) Explain transshipment model. (6)(ii) A company has surplus truck in each of the cities A,B,C,D and Eand one deficit truck in each of the cities 1,2,3,4,5 and 6. Thedistance between the cities in kilometers in shown in matrix below.Find the assignment to trucks from cities in surplus to cities indeficit so that the total distance covered by vehicle is minimum. (10)1 2 3 4 5 6A 12 10 15 22 18 8B 10 18 25 15 16 12C 11 10 3 8 5 9D 6 14 10 13 13 12E 8 12 11 7 13 1013. (a) (i) Solve the following 2 × n game by method of sub - game (8)Player BB1 B2 B3Player AA1 1 3 11A2 8 5 2(ii) Reduce the following game by dominance property and solve it (8)Player B1 2 3 4 5I 1 3 2 7 4Player A II 3 4 1 5 6III 6 5 7 6 5IV 2 1 6 3 1Or(b) Explain the branch and bound and cutting plane algorithms for pure andmixed integer programming problem. (16)

14. (a) (i) Explain decision making under uncertainty. (4)(ii) A company has a demand of 12,000 unit / year for an item and itcan product 2000 such items per month. The cost of one setup isRs. 400 and the holding cost /unit/ month is Rs. 50. Find the

optimal lot size and the total cost per year, assuming cost of oneunit as Rs.5. Also find the maximum inventory, manufacturing timeand total time.(12)Or(b) (i) Discuss the application of simulation techniques for decisionmaking. (4)(ii) The demand for an item uniform at a rate of 50 units per month.The fixed cost is Rs. 80 each time a production is made. Theproduction cost is Rs. 5 per item and the inventory carrying cost isRs. 0.50 per item per month. If the shortage cost is Rs. 2.5 per itemper month, determine how often to make a production run and ofwhat size it should be? (12)15. (a) Ships arrive at a port at the rate of one in every 4 hours with exponentialdistribution of inter arrival times. The time as ship occupies a berth forunloading has exponential distribution with an average of 10 hours. Ifthe average delay of ships waiting for berths is to be kept below 14 hours,how many berths should be provided at the port? (16)Or(b) The cost of machine is Rs. 16,100 and its scrap value is Rs. 1,100 themaintenance costs found from experience are as followsYear : 1 2 3 4 5 6 7 8Maintenance : 300 450 600 800 100 1200 1500 2000When should the machine, be replaced. (16)

BA9225 MANAGEMENT INFORMATION SYSTEM ANNA UNIVERSITY MBA QUESTION PAPER JUNE 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, JUNE 2010Second Semester

BA 9225 — MANAGEMENT INFORMATION SYSTEM(Regulation 2009)

Time : Three hours Maximum : 100 MarksAnswer ALL Questions

PART A — (10 × 2 = 20 Marks)1. What is data?2. Define the term system.3. Explain object-oriented DBMS?4. What is SQL?5. Identify the important components of marketing.6. What is DSS?7. Where is error detection used?8. What is WAN?9. Explain the term data ware house.10. Where is ERP used in an organization?

PART B — (5 × 16 = 80 Marks)11. (a) Discuss the types of decision and related information requirements in anorganization.Or(b) Explain the functioning of an information system.12. (a) Draw the DFD for course registration in any University. Indicate all theimportant parts.Or(b) How is object-relational DBMS used in information management?Explain.13. (a) What are the benefits of DSS? Explain in detail.Or(b) How can you design marketing information systems? Discuss.

14. (a) Discuss the common threats to computerized information systems.Or(b) Describe some of the general and applications controls.15. (a) What are the characteristics of e-business? Describe in detail.Or(b) Explain the scope of business intelligence.

BA9225 MANAGEMENT INFORMATION SYSTEM ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010Second Semester

BA 9225 — MANAGEMENT INFORMATION SYSTEM(Regulation 2009)

Time : Three hours Maximum : 100 MarksAnswer ALL questions

PART A — (10 × 2 = 20 Marks)1. Distinguish between data and information.2. Define information system.3. What is context diagram?4. Define DBMS.5. Define EIS.6. What is group DSS?7. Define Computer crime.8. Define Software audit.9. Define business intelligence.10. What is CMM?

PART B — (5 × 16 = 80 Marks)11. (a) List and explain different types of information system.Or(b) Discuss the decision making framework with respect to structuredness aswell as hierarchy with suitable example.12. (a) Explain the steps of system life cycle method of application development.Or(b) What are the types of data model? Explain them.13. (a) Discuss the steps of constructing a Decision Support System.Or(b) Give the structure of MIS for the materials information system of anautomobile company.14. (a) Discuss the importance of ethics in IT. Also discuss the steps andguidelines to be followed to create its awareness.Or(b) Give a detailed account of security measures for networked systems.15. (a) Give the framework of SCM and explain its components.Or(b) Discuss the hardware and software requirements for e-businessapplications with suitable diagram.

BA9224 HUMAN RESOURCE MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010Second Semester

BA 9224 — HUMAN RESOURCE MANAGEMENT(Regulation 2009)

Time : Three hours Maximum : 100 MarksAnswer ALL questions

PART A — (10 × 2 = 20 Marks)1. Give the two main ways to demonstrate a test’s validity in employment testing.2. What are the four main objectives of an employee appraisal program?3. State major application of computers in human resource management.4. What are the levels of TNA?5. Identify the benefits of internal recruitment.6. Define executive development.7. Why do incentive plans fail?8. Explain BARS.9. Why do organizations resort to mentoring?10. Bring out the role of HR in Voluntary Separation.

PART B — (5 × 16 = 80 Marks)11. (a) Describe how human resource planning is integrated with strategicplanning.Or(b) In a recent national survey of HR executives of more than 400 companies,most respondents reported that the priorities of the top management attheir firms are to counter competition, cut costs and improveperformance. Yet only 12% of these HR executives said that theirdepartment had a major responsibility for improving productivity,quality and customer service in their companies. What do you think thatare some of the reasons for this gap between top management prioritiesand the responsibility of the HR department? What are some of theconsequences of this gap? How do you think an HR department can gaintop management support for its programs and goal?12. (a) Explain how you would go about in validating selection test. How canthis information be useful to a manager?Or(b) Explain the External and Internal sources of Recruitment.13. (a) Bring out the pros and cons of the various on the job training methodspresently in use.Or(b) How does developing and practicing knowledge management help in theorganizational functioning? Explain.14. (a) Explain how Herzberg’s theory is relevant in the present dayenvironment.Or(b) How are individual’s careers managed in organizations? Explain.15. (a) What criteria do you think should be used to measure team performance?What sources should be used for the appraisal? Should the individualperformance still be measured? Why or Why not? Explain.Or(b) What are the possible errors during performance evaluation? How couldit be reduced? Explain.

BA9223 MARKETING MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010

Second SemesterBA 9223 — MARKETING MANAGEMENT

(Regulation 2009)Time : Three hours Maximum : 100 Marks

Answer ALL questionsPART A — (10 × 2 = 20 Marks)

1. List any two differences between consumer market and industrial marketcharacteristics.2. Illustrate the product hierarchy with an example.3. What are the benefits of segmentation?4. What are the steps in consumer decision making?5. Define the concept of re-positioning.6. What are the elements of promotion mix?7. What do you mean by marketing process?8. When is price skimming a good option?9. List out the unique characteristics of services.10. What is consumerism?

PART B — (5 × 16 = 80 Marks)11. (a) Explain the concept of Product Life Cycle.Or(b) How do marketing strategy and marketing mix change across the PLCstages? Explain.12. (a) Why is it necessary for a marketer to study the marketing environment?What are the environmental variables to be taken into consideration?Discuss.Or(b) Outline the stages in new product development.13. (a) Outline the steps involved in Market segmentation, targeting andpositioning.Or(b) Explain the channel design process.14. (a) Discuss the contents of a marketing research report.Or(b) Explain the Product Management decisions (i.e. product mix and linedecisions) using real-life examples.15. (a) Discuss the different online advertising options for a marketer.Or(b) Has marketing changed in the ‘Connected world’? Discuss the strategyimplications of the Internet for marketing.

BA9222 FINANCIAL MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010Second Semester

BA 9222 — FINANCIAL MANAGEMENT(Regulation 2009)

Time : Three hours Maximum : 100 MarksAnswer ALL questions

PART A — (10 × 2 = 20 Marks)1. What do you understand by time value of money?2. What are the functions of finance?3. What are the needs of capital budgeting?4. What is meant by inflation?5. What is operating leverage?6. What are the different types of dividend that can be paid by a company?7. Name the popular methods available for forecasting working capital

requirements.8. List out any four important working capital ratio?9. What do you mean by debenture?10. What do you understand by venture capital funds?

PART B — (5 × 16 = 80 Marks)11. (a) What are the main functions of financial management? Explain.Or(b) List out and explain the methods of measuring the changes in the valueof money.12. (a) What do you mean by economics of capital budgeting? Explain.Or(b) How is the cost of different types of capital measured? Illustrate andexplain.13. (a) Explain the consideration involved in evolving a balanced capitalstructure of a corporation?Or(b) What are the various factors influencing dividend policy? Explain.14. (a) Explain the various determinants of working capital in a concern.Or(b) Explain the importance and scope of accounts receivable management.15. (a) What are the functions of Indian capital and stock market? Explainbriefly.Or(b) Write short notes on the following :(i) Hire purchase (8)(ii) Long term sources of finance. (8)

BA9221 OPERATIONS MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010Second Semester

BA 9221 — OPERATIONS MANAGEMENT(Regulation 2009)

Time : Three hours Maximum : 100 MarksAnswer ALL questions

PART A — (10 × 2 = 20 Marks)1. What is an operations system?2. What are the five basic elements of operational excellence?3. What do you mean by regression and correlation analysis?4. Write down the functions of master production schedule.5. What are the attributes to characterize a project organization?6. Why is break even analysis done in facility location?7. Define the term ‘Backordering’.8. What are the steps involved in value analysis?9. Write about cyclegraph and chronocyclegraph.10. What are the factors that influence product design?

PART B — (5 × 16 = 80 Marks)11. (a) (i) What are the various functions of operations? How are they linkedto other parts of an organization? (10)(ii) Discuss the design issues under which the operations systemfunction. (6)Or(b) (i) Compare and discuss the cost and flexibility tradeoff in operationsstrategy. (6)(ii) What are the steps involved in strategic-formulation process? Howdoes the manufacturing technology provide unique advantages to

organization in providing products and services to customers? (10)12. (a) (i) Write about the aggregate planning methods, advantages and theirlimitations. (8)(ii) What are the factors influencing effective capacity and what are allthe factors favouring overcapacity and under capacity? Discuss. (8)Or(b) (i) Alpha company has the following sales pattern compute the salesforecast for the year 10. (10)Year : 1 2 3 4 5 6 7 8 9Sales (in lakhs) ; 6 8 11 23 29 34 40 45 56(ii) Explain the demand patterns in forecasting. (6)13. (a) (i) A component is to be processed on two machines lathe and millingmachine. The sequence of operation is first turning and thenmilling.Machine Times :Turning : 12 minMilling : 20 min(1) Estimate the number of machines required to machine 2500components per week if available machine hours per weekare 48(2) What are the steps that you propose to reduce number ofmachines? (10)(ii) Explain the production aspects of product design. (6)Or (b) (i) Give reasons for excess work content and techniques to reduce itwith examples. (8)(ii) What is rating? What are the factors affecting performance ratingof a worker and explain various methods of performance rating. (8)14. (a) (i) Distinguish between P and Q systems of inventory and what arethe cases that exist in each of the systems. (8)(ii) Write about seven wastes in production and what are the basicelements and benefits of JIT. (8)Or(b) (i) What are the methods used for accounting the issues of stores andwhat are the main reasons for accumulation of obsolete, surplusand scrap items how it can be avoided. (8)(ii) What are the levels of management and MIS and what are thevarious output reports and limitations of MIS. (8)15. (a) (i) Compare PERT and CPM and give some project managementsoftware. (6)(ii) Explain the material flow system and patterns in facility layout andgive their characteristics. (10)Or(b) (i) There are five existing facilities which are to be served by a singlenew facility. The details of the existing facilities are :Existing facility (i) : 1 2 3 4 5Coordinates ) , ( i ib a : 5, 10 20, 5 15, 20 30, 25 25, 5Number of trips ofLoads/Year ) ( iW :100300200300100Find the optimum location of the new facility based on gravitylocation concept. (6)(ii) What role does the globalization play in the facilities locationproblem and give the application areas and inputs of line ofbalance. (10)

BA9221 OPERATIONS MANAGEMENT ANNA UNIVERSITY MBA QUESTION PAPER JUNE 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, JUNE 2010Second Semester

BA 9221 — OPERATIONS MANAGEMENT(Regulation 2009)

(Use of normal probabilities permitted)Time : Three hours Maximum : 100 Marks

Answer ALL QuestionsPART A — (10 × 2 = 20 Marks)

1. What do you mean control decisions?2. Define the term Production sharing.3. What do you understand by Delphi technique?4. What is capacity requirement planning?5. What do you mean by simultaneous engineering?6. What is SIMO chart?7. What do you understand by materials management manual?8. Define the term Re-order point.9. Mention the objectives of facility layouts.10. What are the tasks that project team must perform before the project begins?

PART B — (5 × 16 = 80 Marks)11. (a) Explain in detail the various elements of operation strategy.Or(b) Define Productions system. Explain how the concept of production systemhelps in understanding of production and operations management.12. (a) The past data about the load on a stamping centre are as follows :Month Load, Machine hoursMay 2009 584June 2009 610July 2009 655August 2009 747September 2009 862October 2009 913November 2009 963(i) Find an exponential smoothing forecast for the month of December2009. Take ( α=0.33).(ii) Compare your answer with a five month moving average forecast.Or(b) (i) Explain the activities involved in long range capacity planningdecision. (8)(ii) Discuss the information flow for planning and control with MRP. (8)13. (a) (i) Name and describe the steps in developing a new products. Whatare the key differences between a prototype and a productiondesign? (10)(ii) Describe the relationship between process design and productdesign. (6)Or (b) (i) Explain the steps in determining Labour standards for timestudies. (10)(ii) The Tircon Company pays its workers on a 60% gain sharing plan,with bonus pay beginning at 80% of standard. The standard is400 units per 40-hour week. Ramesh whose base pay is Rs. 200 perhour, produced 430 units last week. Determine(1) Ramesh’s gross pay for the week,(2) Unit labour cost at 60% of the standard and(3) Ramesh’s rate of work last week. (6)14. (a) (i) Explain the activities and the functions of materials and

management. (8)(ii) Discuss briefly vendor rating and value analysis. (8)Or(b) (i) Describe the principles of stores layout and various recordsused in stores. (8)(ii) The average demand rate for a particular raw material for acompany is estimated to be 1000 items per month. The distributionof demand rate is found to be normally distributed with a standarddeviation of 200. The average lead time for the procurement of rawmaterial has been observed in the past to be approximately3 months and the normally approximated lead times have astandard deviation of 1 month. If the service level is to be 95%determine the required level of safety stock in situation where inboth demand rate and lead time varies. (8)15. (a) (i) What are the three principles of crashing projects? Discuss. (6)(ii) Horizontal bar charts and other charting techniques offersoperation managers macro-control of projects, whereas CPM andPERT offers micro-control. Explain. (10)Or(b) (i) Describe how managers may simultaneously consider bothquantitative and qualitative factors in facility location analysis. (10)(ii) Explain why we balance production lines. Mention the steps inline balancing. (6)

BA9210 STRATEGIC MANAGEMENT ANNA UNIVERSITY OF TECH MBA QUESTION PAPER NOV/DEC 2010 REGULATION 2009by Rejin Paul · 0 commentsLabels: MBA QP

M.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2010Third Semester

BA 9210 — STRATEGIC MANAGEMENT(Regulation 2009)

Time : Three hours Maximum : 100 MarksAnswer ALL questions

PART A — (10 × 2 = 20 Marks)1. Define Strategy.2. What is mission?3. Mention the five forces in Michael E Porter Model.4. What is competitive advantage?5. What is stability strategy?6. Mention the 7s in Mckinsey framework.7. What is power and conflict?8. What is organizational structure?9. Mention the role of technology in strategy development.10. Highlight any four strategic issues in non profit organization.PART B — (5 × 16 = 80 Marks)11. (a) Discuss the corporate governance and social responsibility scenario inIndian Industry.Or(b) Explain the steps/process involved in strategic development withexample.12. (a) Apply Michael E Porter’s Five force model for any industry and companyof your choice and suggest a suitable strategy for the chosen company inthat industry.Or(b) Discuss distinctive competencies. How will you develop a sustainablecompetitive advantage for the company? Give example.13. (a) What is strategic analysis and choice? How will you do this? Explain with

examples.Or(b) Discuss the importance of GE matrix and Balance score card with Indianexamples.14. (a) Explain the techniques for strategic evaluation and control.Or(b) Critically evaluate the match between strategy and structure. Discussthe strategic issues involved in compatibility of strategy and structure.15. (a) Highlight the role of technology and innovation in strategic managementwith examples.Or(b) Discuss some of the new business models and strategies of InternetEconomy.

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