1. Who would be the audience for yourmedia product?QUESTION FOUR

2. Who is going to be the core buyer ofyour magazine? The core buyer of my magazine are 58% female 17-24 year olds. From my readership profile I can see that 58% females-makingmy magazine more female orientated BUT I am still trying totarget males just not as equally. I found from my questionnairethat males didnt care too much about colour schemes anddesigns, so it was okay that I orientated around more of afeminine style YET made it more multi gender and interpretedthe colour blue into the repetitive colour scheme involving guysmore so into the magazine. 17-22-I had to ensure that I involved social networks especiallyinto my magazine as many young people of today, lives revolvearound the internet and social networks. Due to the fact that mycore buyers are of a young age, involving festivals and gigs isvery important also as stereotypically that is what young peoplelike doing, I found from my readership profile and various otherpieces of research that I carried out that these things wereimportant. 3. Core buyer...indie/mainstreamFrom my Find your tribe research I found out things that link to my indie target audience. I found the research very beneficial yet think the research can apply to most people, which is good as I am trying to appeal to a wider audience.when youre not at a gig or listening to your IPod, youre online making sure youre up to date with music news This applies to most people-most people especially between my target audience age group own an IPod. When youre not at a gig this implies that my indie target audience spend a lot of their time at gigs therefore interrupting gigs similar sorts of things such as festivals was a good idea as my core buyer enjoy attending such events. The fact that I offered free Reading Festival tickets again is seen as a good thing, as free things always pull customers into reading magazines as they feel they are gaining something extra from the magazine. As you can see from the print screens of my flat plan I have included a series of pages involving information on gigs and tours. I also gave similar information on my double page spread linking to my main article within the magazine a new indie singer. As she is unknown, this again draws in my core buyer as I found from my readership profile that being up to date and listening to new music is important. Various other pages, also involve particular artists and gigs/tours relating to them 4. From my questionnaire I found that my core buyer is somebody who likes Free things An attractive main image Learning aspect to the magazine Mass of cover lines showing that the magazine involves a lot of content Busy layouts Interviews Pictures Lots of colour Who wants to pay 2-3 Would prefer to have an on going colour schemeFor my magazine I have tried to interpret all of these things to appeal to my core buyer and also relate to a cross of mainstream/indie music and attract a large range of people. I included the chance to win tickets to Reading Festival and also a chance for a four day holiday with the biggest star of the moment (who is a indie singer-good because she would attract indie lovers to my magazine but due to the fact that she is popular would attract mainstream lovers). I included a learning aspect of learning the guitar into my magazine as I found in my research that 70% of my target audience would like to learn the guitar. When compared to other magazine I have used a range of cover lines to attract my audience. The want for a busy layout is certainly shown on my contents page and an interview and pictures are used on my double page spread and throughout the whole of my magazine. I have used lots of colours, but have also kept to a pink, blue and yellow colour scheme to attract females, males and the yellow to stand out and to get the magazine noticed. Lastly my magazine is being priced at 2.10 which is nearer the lover wanted price of the magazine, again drawing more of my core buyers in. 5. Describe your target audienceJust under half, 48% are still studying. Meaning that just under half f Soundwaves readers spend most of their week studying, the other 52% work. As a whole, from my readership profile you can see that Soudnwaves readers spend a lot of money on DVDs Clothes and shoes (Most popular brands includetopshop/Topman, vans (indie/mainstream shoes)A lot of their time consists of: Playing games Going on the internet Snacking throughout the dayBlackberries and I phones are the two most popular phones of today and are also the most popular between my target audience.In my readership profile you can see that my readers regularly attend gigs and festivals.Lastly, most of their disposable income is spend on clothing because as you can see from my readership profile that looking good is very important to my audience. 6. how important is being the first toknow/ buy things to them?From my readership profile I found that:Readers like lots of information on new and current bands This shows that having up to date information on bands/artists is very important,which is why in my magazine my main article/front cover surrounded a new artistwho also linked into my indie/mainstream approach. On my front cover I alsoshowed a reader as soon as they look at the magazine that other information isincluded about new and current bands.Its important to be up to date with current information- 91%This shows that my readers want up to date information, things that other magazinedont have. Including my main article/front cover revolving around a new indiesinger is beneficial to my magazine as my readers think its important to haveinformation on new artists the fact that the information in the magazine about thisnew artist is exclusive again creates a positive effect as the term exclusivecreates the effect that nobody else will have this information making mymagazine seem one of a kind and special luring customers into buying mymagazine.Its important to look well dressed-79%This shows that looking well dressed is very important. Creating the impression thatmy readers like wearing up to date clothing as well as having up to dateinformation on artists. As 79% agree with this statement it creates the impressionthat being the first to buy things is very important whether it clothes or the latestissue of Soundwave! 7. What socio-economic group do theyfall into?My core buyers fall into these three categories: C1 WHITE COLLAR OFFICE WORKERS;JUNIOR MANAGERS, OFFICE CLERKS,BANK CLERKS, NURSES ETC C2 SKILLED MANUAL WORKERS;CARPENTERS, ELECTRICIANS ETC D SEMI SKILLED AND UNSKILLED MANUALWORKERS; DRIVERS, POST SORTERS,LABOURERSDue to the age of my target audience a lot of readerswill still be studying and the majority of other startingat the bottom of the hierarchy working their wayup/gaining work experience. 8. Psychographic profilingMy core audience fit into the psychographic profiles:Mainstreamer: Someone in search of security, belonging androutineAndExplorer: Someone desiring discovery, challenge and newexperiencesMy target audience will consist of Mainstreamers because mytarget audience like to purchase a magazine with a repetitivecolour scheme and style. My magazine offers information on newand existing artists showing a routine in the contents of themagazine. My core buyers can feel a belonging as the musicincluded will be what a lot of other people are listening to.Furthermore, my target audience will also consist of people whoare explorers, people who like going to festivals anddiscovering new artist on the introducing stages, meetingrandom people on campsites and exploring eventful nightlife.People who enjoy listening to a variety of different genres ofmusic and also challenging themselves to learn such instrumentssuch as the guitar.